Isaac Rudansky – The Ultimate Digital Advertising Library 2024

COURSE 1

Paid Media 101: The Crash Course for Strategic Thinkers

If you’re just starting out or aiming to reinforce your basics, this course is your go-to. It dives deep into the key ideas and tactics for a top-notch online marketing plan. Here’s what you’ll get into:

• Gain an understanding of the history of paid media and the present digital marketing landscape.
• Understand the fundamentals of brand growth and how to leverage it to your advantage in the PPC world.
• Master conversion economics, solving for breakeven cost per conversion and optimizing conversion rates.
• Explore the interplay between key PPC metrics and their impact on campaign performance.

COURSE 2

The Strategy Lab for Effective Media & Budget Planning

Learn how to create advertising strategies, media plans, and projections that don’t just look good in a deck but actually work.  Here’s some of what you’ll get into:

• Create advertising strategies and media plans that align with your real business goals.
• Follow a simple five-step framework to craft a successful advertising strategy.
• Break down big-picture goals into clear, measurable advertising targets.
• Create budget plans and projections to hit your goals. 

COURSE 3

The Modern Google Ads Profit Playbook Course [2025 Edition]

Unlock the secrets to drawing in a constant flow of top-notch visitors to your site every day with Google Ads. From the ground up to the cutting-edge tactics for skyrocketing ROI in 2025, we’ve got it all covered. Here’s a sneak peek at what you’re about to discover:

• Create and set up your first Google Ads account.
• Craft tried and tested approaches for a profitable and scalable account structure.
• Understand the nuances of the Google Ads auction and how to use it to maximize your ROI. 
• Set up conversion tracking to turbocharge your investment.
• Choose the most profitable bidding strategies.

COURSE 4

The Ultimate Performance Max Course to Pump Up Your Profits in 2025

Performance Max is the evolution of advertising on Google. In this Ultimate Performance Max Course, you’ll learn to take control of Google’s most powerful campaign type, leveraging its full-funnel capabilities to dominate in 2025 and beyond.

Here’s what you’ll master:

• Understand how Performance Max interplays with Search, YouTube, Shopping, and more into a single, cohesive strategy that reaches your audience everywhere.
• How to analyze Performance Max results and what levers to pull to turn it into a profit-driving campaign.
• Build campaigns designed to adapt and grow with your business goals, all without losing efficiency.

COURSE 5

The Modern Meta Ads Method Course [2025 Edition]

With hands-on examples and step-by-step guidance, this course arms you with the know-how to conquer Meta Ads and optimize your campaign game. Here’s a glimpse of what we’re rolling out for you:

• Master Meta Pixel and custom conversions implementation for sharper campaign tracking and optimization.
• Develop cutting-edge Meta Ads strategies that will increase your profits.
• Uncover advanced tracking methods for more data-driven campaigns.
• Learn how to identify strengths, weaknesses, and opportunities within your campaigns with our real-world audits. 

COURSE 6

The All-Inclusive Toolkit with 57+ Templates & Calculators

Snatch up our toolkit, built for marketers dreaming of stress-free digital marketing decisions. It’s your all-in-one arsenal for juggling hundreds of campaigns without breaking a sweat. Here’s some of what you’ll get into:

• Easily optimize Google Ads with dynamic decision trees.
• Confidently test new PPC strategies with exact timelines and frameworks.
• Explore crucial metrics using our in-depth reporting templates.
• Craft professional presentations effortlessly with our ready-made templates. 

COURSE 7

The Creative Strategy Course for the (Not So) Creative Marketer

Crafting creative strategies might seem like a daunting task, but we’ve got you covered with simplified, step-by-step approaches that resonate perfectly in today’s digital landscape. Here’s a teaser of what you can expect to explore:

• Learn how to craft concise and effective creative briefs that set the stage for impactful campaigns.
• Develop a deep understanding of creatives, empowering you to breathe life into your marketing.
• Craft captivating ad copy that resonates with your audience and drives conversions.
• Discover how to make your content stand out with creative strategies that leave a lasting impact.

COURSE 8

The Ultimate Landing Page Optimization Masterclass 

Immerse yourself in the mastery of crafting compelling landing pages, where we’ll take you from the basics to building your very own captivating designs. Here’s a peek at what’s in store for you:

• Learn how to build a high-converting landing page from scratch.
• Understand how to evaluate conversion obstacles on your site that are wasting your money right now.
• Increase your conversion rates with expertly crafted A/B tests from our Landing Page Testing Playbook.

COURSE 9

Narratives With Numbers: Crafting Compelling Stories With Data And PPC Reporting

Get ready to supercharge your strategies with PPC reporting insights. Decode key metrics like click-through rates and effortlessly track your ad performance, turning raw data into actionable insights. Here’s a peek at what you’ll dive into:

• Confidently navigate Google Analytics 4 for data exploration and insights.
• Trace user journeys through analytics, aligning your strategies with audience behaviors.
• Identify and utilize key storytelling metrics to enhance your reporting.
• Craft comprehensive PPC reports that provide valuable insights for campaign success.

COURSE 10

Crack The Code To Conversion Tracking

Scale Campaigns With Profit Tracking Mastery

Explore the hidden tactics of mastering conversion tracking to transform your campaigns. This course is your guide to understanding tracking intricacies on Google Ads and Facebook, offering advanced strategies that put you in control. Here’s some of what you’ll get into:

• Expertly manage Google Ads Conversion Tracking, from basics to advanced techniques.
• Track Shopify revenue through conversion tracking, boosting your e-commerce insights.
• Implement call tracking techniques to optimize for high-quality leads, enhancing your lead gen strategies.

COURSE 11

Quantum Marketing

Advanced Marketing Strategies Exposed

Unveil cutting-edge techniques to tackle various marketing challenges head-on. Gain access to insider strategies that drive our success across a wide range of industries. Here’s a sneak peek at what you’ll dive into:

• Demystify attribution strategies for confident decision-making and better ROI.
• Develop lucrative cross-channel strategies that catapult business growth.
• Effectively communicate with automated systems, harnessing their power for maximum results.
• Analyze the impact of your brand awareness strategies with groundbreaking methods.
• Scale campaigns even when scaling seems impossible.

COURSE 12

YouTube Ads Decoded

From Views to Conversions

Embark on a deep dive into YouTube advertising, where our course unveils the strategies that define success. Here’s some of what you’ll get into:

• Develop impactful ad scripts using our exact template that captivates audiences and convey your brand’s message.
• Apply the Power 8 Principles to shape campaigns that drive substantial results.
• Craft YouTube ad campaigns that resonate with viewers, increasing engagement and conversions.

COURSE 13

Google Local Service Ads

Maximize Locality for Far-Reaching Profits

Ready to master Google Local Service Ads? This course guides you through the basics and reveals strategies to make these ads a powerful asset for your business. Here’s some of what you’ll get into:

• Explore techniques to get your business into the very first position of local results without breaking the bank.
• Understand the optimal number of reviews needed to establish credibility and attract customers.
• Discover how to tailor your approach for hyper-local success and edge out the competition.

COURSE 14

Paid Ads Powerhouse

Scaling PPC Success With Twitter, LinkedIn, TikTok & Pinterest

This course offers concise strategies and key insights to maximize each platform’s potential, boosting your ad performance and taking your skills up a notch Here’s some of what you’ll get into:

• Learn when to integrate these platforms into your broader marketing strategies for maximum impact.
• Discover cost-effective techniques to optimize your budget across platforms, ensuring maximum ROI.
• Understand how to interpret platform-specific analytics, enabling you to refine your campaigns for optimal performance.

COURSE 15

The Ad Agency Blueprint

Building Your Million Dollar Ad Agency from Scratch

Dive into the essentials of launching your ad agency with insider secrets and exclusive access to our agency’s operations. Here’s some of what you’ll get into:

• Learn the intricacies of structuring an agency that is set up for success. 
• Master billing strategies that impress clients and make more from every client signed.
• Craft winning proposals that can increase your close rates by 30% or more.
• Propel client success, fostering lasting partnerships and referrals.

COURSE 16

On The Edge Of Success

The Path To Personal & Professional Growth

Unlock your potential and stride towards success with our course designed to harmonize your personal and professional goals. Here’s some of what you’ll get into:

• Master time management to boost productivity and reduce stress.
• Learn how to prevent burnout in the PPC landscape.
• Acquire leadership skills that elevate your influence and effectiveness.