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Email Marketing
$42.00
- Harness the power of email subscription.
- Craft the perfect marketing message.
- Build a list of engaged contacts.
- Convert clicks into sales.
- Description
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Description
Email Marketing
ADVANCED LESSONS ON MANAGING A SUSTAINABLE EMAIL MARKETING STRATEGY.
Why join this course?
Is there still a place for email? And where does it fit with other digital marketing channels and tools? In this certified course, you’ll learn how to:
- Harness the power of email subscription.
- Craft the perfect marketing message.
- Build a list of engaged contacts.
- Convert clicks into sales.
And much more!
- 9 Teachers
- 28 Lessons
- 6 Quizzes
- 224 Mins training
- 1 Industry-recognized certificate
Lifetime support – Download unlimited when you buy Email Marketing Course at Course Farm. The market leader in online learning – Offers a variety of diverse topics: Internet Marketing, Forex & Trading, NLP & Hypnosis, SEO – Traffic, …
Meet your teachers
What’s inside?
In this course, you’ll discover how to create an effective email marketing strategy with list building, copywriting, email personalization, A/B testing, deliverability, and other essential best practices.
MODULE 1: INTRODUCTION TO EMAIL MARKETING
- How Brands Use Email Marketing
- The Anatomy of a Successful Email Marketing Campaign
- The Role of Email in Multichannel Marketing
- Email Communication Strategy: What, Why, and How?
- Harnessing the Power of a Subscription
- Treating Your Email Newsletter Like a Product
MODULE 2: LIST BUILDING AND MANAGEMENT
- The Basics of List Building and Management
- What’s a Good Email List?
- The Dos and Don’ts of List Building
- Using Lead Magnets to Build Your List
MODULE 3: CREATING EFFECTIVE EMAILS
- A Quick Guide to Email Types
- Elements of an Email
- Using Personalization in Email Marketing Campaigns
- Creating Effective Emails – Best Practices
- Email Copywriting and Content Essentials
- Email Opens: How to Write Catchy Subject Lines
- The Basics of Email Analytics
- Email Clicks: How to Get High CTRs
- Creating a Format for Your Content
- Attaching a Person to Your Email Communications
MODULE 4: DELIVERABILITY AND COMPLIANCE
- ESP’s Role In Email Marketing
- Spam and Blacklists
- List Hygiene
- Making an Appointment with Your Audience
MODULE 5: ADVANCED EMAIL MARKETING
- Dynamic Content in Email
- Email Conversion. Converting Clicks to Sales
- The Secrets of Successful Testing in Email
- How to Test Your Subject Lines
FINAL EXAM
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