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Ray Edwards – Copywriting Academy Write Copy That Sells
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That style of copywriting may have worked at one time on the Internet, but its effectiveness is diminishing rapidly, and the power of that sort of marketing has already seen its day. To succeed in modern times, you have to understand that your audience is smarter. They demand more respect than ever before. And they have always deserved it.
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Ray Edwards – Copywriting Academy
Here Are the Proven Secrets of Writing Copy That Sells More Of Whatever You Sell…
Get Ray Edwards – Copywriting Academy Write Copy That Sells at the Course Farm
If you aren’t yet making the “big bucks” in your entrepreneurial business… if your solo professional practice isn’t providing you with the freedom (and profits) you dreamed of… if you want to finally turn it all around… if your platform isn’t bringing you income… or even if you’re doing well but just know there is more…
I’ve got good news: the Copywriting Academy online learning experience explains why…and what you can do about it. This 100% online learning experience is right for you if:
- You want to tap the profit-pulling power of compelling copy, but don’t want to shell out $50,000 (or more) every time you need sales copy written.
- You’re an entrepreneur or solo professional and want to write your own copy (granting you the power to create “cashflow incidents” on demand).
- You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results.
- You plan to hire outside pro copywriters, and want to know the “inner secrets” of their craft – so you can know for sure if you’re getting the real deal (and avoid getting ripped off!).
- You’re a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest “social-friendly” copy techniques, and how to attract higher-paying clients by the dozen.
How To Write Copy That Sells… Without Selling Your Soul
Let’s face the facts.
You know you need to write powerful, persuasive sales copy in order to sell your products and services. You probably know that you can change no other part of your marketing, but just replace mediocre copy with great copy, and sales skyrocket.
But there’s a problem.
The problem is most sales copy sounds sleazy and overhyped. We’ve all seen the crazy sales copy online that seems to scream “scam”. Maybe you are afraid that when we talk about writing sales copy, that’s what we’re referring to. Heaven forbid!
That style of copywriting may have worked at one time on the Internet, but its effectiveness is diminishing rapidly, and the power of that sort of marketing has already seen its day.
To succeed in modern times, you have to understand that your audience is smarter. They demand more respect than ever before. And they have always deserved it.
Today, the most powerful copy is heart-centered, not manipulative, yet powerfully persuasive communication.
It represents the convergence point of the needs of your customer, their desire for a solution, and the benefits of your product or service.
Communicating this convergence is the heart of powerful copy.
Before you disregard that as nice-sounding poppycock, stick with me. Consider this…
Here’s the Cost of Not Solving the “Copywriting Problem”…
What’s the potential cost of not solving your copywriting problem?
Everything.
That can be the cost of not solving your “copy problem.”
Is it really that important? You bet it is. The words on your site sell your products and services -whether those words are typed out, spoken in an audio file, or form the script of a sales video.
It’s easier to understand the reason a web business fails if we first understand how it got messed up to begin with. Here’s how it happens for most online businesses:
- That same someone plans their businesses carefully.
- Then they slap up a website… usually a free one they got from their host, or one their nephew made them. And
- then they wait for the orders to roll in.
Get Ray Edwards – Copywriting Academy Write Copy That Sells at the Course Farm
Guess what happens next?
Nothing, that’s what.
Most websites are like a Western Ghost town. You can practically see the tumbleweeds blowing down the empty streets.
Is It Possible You Are Only One “Salesletter” Away From Freedom?
One of my copywriting colleagues says “you’re only one salesletter away from wealth”.
I happen to think that’s true.
But let’s even tone it down just a bit…maybe believing you’re a “salesletter away from wealth” is a little too much of a stretch for you.
Can you get your mind around this: you very well may be one (or two or three) sales letters away from financial freedom.
Think about that: could one salesletter give you the freedom to quit your day job?
Could one successful sales letter pay off your debts?
Because I believe good sales copy is the one critical piece of leverage that can mean the difference between success and failure online… I call Copywriting a “Master Skill”.
Once you can write compelling sales copy, you can create money virtually “on demand”.
- Need some cash for a vacation? Come up with a promotional idea, write the copy for it, and put your copy in front of your audience!
- Tax man knocking at your door? Write some copy making a compelling offer, send the email, and watch the dollars flow into your inbox
- Want to increase your income dramatically, without increasing your ad budget? Write a new piece of copy that converts browsers into buyers…and your bank balance fattens up like magic.
- Just need cash FAST? Write copy for someone else and pocket $3,000 or more for writing a simple letter like this one! (I’ll show you how to get these clients
Gary Halbert (the late copywriting great) says there is “no such thing as a starving copywriter”. And when you enroll in the Copywriting Academy, you will…
- Understand why some copy works and other copy fails. Knowing this can save you the heartbreak of writing “loser copy” that doesn’t make sales!
- The Mental Radar Method for learning exactly what your prospects want, and knowing exactly how to say it in words that will persuade them.
- 3 rookie mistakes that turn copy into a “Prospect Repellant” that sends potential buyers running away from you as if you had the plague. Are you making these mistakes right now?
- Why some copy seems “cheesy” and “hokey” – and how you can make sure your copy never doe
Here’s What’s Included
Copywriting Academy is a complete, 100% online learning and doing system that not only teaches you how to write copy that sells your products, services and idea… but also helps you get it done while you learn.
The techniques, tools and templates are yours, and you can use them to write as many cash-creating promotions, sales letters, product launches, and email campaigns as you want.
module 01:
The Quickstart
Write Your First Cash Copy In About An Hour
- Simple template & instructions.
- Step-by-step walk-through.
- Money-making copy in an hour.
module 02:
the one thing
Irresistable Offers That Make Selling Easier(Or Unnecessary)
- Write offers that sell themselves.
- Makes the rest of your copy easier.
- “Magic Offer Recipe”.
module 03:
Persuasion Blueprint
Magic Building Blocks Of Sales Copy That Sells Your Products LIke Crazy
- The “secret skeleton” of Million-Dollar Copy.
- Detailed, piece-by-piece breakdown.
- Use this template to sell anything.
module 04:
Magnetic Copy
Headlines & Subheads That Grab Your Readers By The Eyeballs
- Keeps people reading all the way down.
- Gives your copy momentum.
- 21 proven templates.
module 05:
fascination factor
Persuasion Points That Virtually Compel People To Buy Your Products
- If there’s one “magic bullet” it’s this
- Fortunes are made on Persuasion Points alone.
- The secret to writing irresistible Persuasion Points.
module 06:
resistance removal
Alleviate Your Customer’s Fear (Guarantee & Bonuses)
- Instantly remove the #1 barrier to sales.
- Why a simple “Guarantee” won’t work.
- The “tipping point” technique that sells
module 07:
closing the deal
How To Ask For The Sale, Force A Decision, And Stack The Cash
- 10 Deadly Sins of closing: which do you make?
- The secret of closing without “selling hard.”
- How to create a “decision rich environment”.
module 08:
INBOX MAGIC
The Email Writing Method That Makes More Money.
- How to write emails that sell like crazy.
- The single best way to avoid complaints.
- Why email is still the #1 way to sell online.
When You Order Today, You Also Get These FREE Bonus Gifts
BONUS 01:
the six-figure second income
How to Make Big Money Writing Copy For Others Part-Time
While your long-term plan may be to build a business for yourself, in the short term you still need cash flow. Many of my students choose to write copy for other people on a freelance basis, and some are able to make a six-figure income working part-time. I’ll show you how it’s done.
BONUS 02:
Rapid copywriting
Speed Up Your Copywriting, Improve Your Skill, and Multiply Your Income
This is the secret to writing at least 3 times faster… and 3 times better.. instantly! No kidding. I’ll show you exactly how to use this trick to speed up your copywriting.
BONUS 03:
license to steal
Ray’s $100 Million Dollar Proven, Tested, Swipe Files
All great copywriters keep a “Swipe file” – a collection of successsful copy they can use for inspiration. I’m providing my most successful copy, plus commentary, and an explanation of how to “Swipe” legally, ethically, and skillfully.
Here Are Just A Few Of The Unique Features That Make This Copywriting Course Different…
Unlike old-fashioned copywriting courses you may have seen before, this course contains only the things you need, and nothing you don’t. There’s no “padding” with hundreds of pages of ads from the 1930s to make you experience “perceived value”. We prefer giving you actual value…
Clear Video Instruction
Simple “watch over my shoulder” sessions where I show you exactly how to write your copy.
Downloadable Media
We make both the audio and video versions of each session downloadable, so you can enjoy them anywhere, anytime.
Checklists & Templates
These templates and checklists make it easy to get your first draft copy finished. Best of all, they are yours to keep and use over and over, as many times as you wish.
Do As You Learn
This course is set so that you complete the work as you learn. So you don’t just walk away with “head knowledge”, you walk away with copy finished.
Full Transcripts & Slides
If you like you learning in good old-fashioned text format, you’ll love this. Enhanced transcripts of every session. Print ’em and mark ’em up, or read on your iPad. We took the notes for you.
3 Live Q & A Calls
For this first session of the class only, you get the exclusive opportunity to join us for live Q & A calls, where I will answer your specific questions about your copywriting project.
Get Ray Edwards – Copywriting Academy Write Copy That Sells at the Course Farm
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