Adele Revella – Buyer Persona Masterclass 2.0

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Adele Revella – Buyer Persona Masterclass 2.0

Adele Revella - Buyer Persona Masterclass 2.0

Adele Revella – Buyer Persona Masterclass 2.0

Original price was: $349.00.Current price is: $62.00.

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Original price was: $349.00.Current price is: $62.00.

(This course is available and delivery within one day!)Within a few hours, you can acquire the skills and knowledge required for certification as a Buyer Persona Subject Matter Expert.

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Description

Adele Revella – Buyer Persona Masterclass 2.0

Adele Revella - Buyer Persona Masterclass 2.0

Archive: https://archive.ph/0xKJI

Buyer Persona Masterclass 2.0

Learn the industry’s #1 method and become a buyer persona expert

Are you ready to build your buyer persona expertise and be recognized for your accomplishment?  Attend our online workshop to learn the industry’s #1 method for gaining actionable insight into buying decisions and the people who make them. Within a few hours, you can acquire the skills and knowledge required for certification as a Buyer Persona Subject Matter Expert.

Get Adele Revella – Buyer Persona Masterclass 2.0 download

Become a Certified Buyer Persona Expert

Have you noticed how many companies are seeking marketing professionals who understand buyer personas? To help you earn the recognition you so richly deserve, we offer an online knowledge assessment at the conclusion of the workshop. You won’t want to miss this opportunity to assess your new learning and display a Buyer Persona Subject Matter Expert badge on your resume or LinkedIn profile.

What You Get

  • Video instruction and 17 comprehensive tools for every aspect of persona development
  • 2 templates and 3 case studies to ensure you don’t build too many personas
  • 12 tips for capturing compelling insights from as few as 10 interviews
  • 4 guidelines to help you convince your stakeholders about the need for personas
  • A detailed interview guide to help you quickly master this unique approach
  • A Buyer Persona Subject Matter Expert badge for your resume or LinkedIn profile
  • 3 examples of completed templates plus an example buyer interview

What You’ll Learn

  • Why insight into your buyer’s decision is missing in most personas
  • How 5 Rings of Buying Insight reveal your buyer’s experience
  • What you can do with the 5 insights to guide your sales and marketing engagement
  • Why it’s important to think about your goals for personas before you build them
  • How to decide which people you need to interview and how many interviews it will take
  • Learn how to design a study that tells you how many personas you need and how to prove it
  • Why you need to be thoughtful about how you source your interviews
  • How to find people to interview and persuade them to talk to you
  • What to do to confirm the interview appointment and prepare for success
  • Why surveys and focus groups don’t work and how this method is unique
  • How to use the interview guide to walk buyers through every step in their journey
  • Why and how your stakeholders need to experience your buyer’s story
  • How to choose quotes from the interviews and find patterns that reveal personas
  • How to ensure your personas explain what buyers want from engagement with you
  • Why you need to segment buyers based on their buying experience
  • How to use your interview results to choose the right number of personas
  • Tips for explaining the value of buying insights to your stakeholders or clients
  • Consequences when companies don’t understand their persona’s buying experience
  • The future of buyer personas and how to assure they achieve their highest potential

Get Adele Revella – Buyer Persona Masterclass 2.0 download

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