ADworld Experience 2019

Description

ADworld Experience 2019

More than 20 hours of videos + PDF slides

All videos of the advanced seminars (1.5h each) and the PPC & CRO cases (30 minutes each) of the international session of ADworld Experience presented on April 4 and 5, 2019.

ADVANCED SEMINARS (4/4/19):

Google Ads

1. Brad Geddes (AdAlysis) > How to be successful with the Google Ads changes
2. Mark Irvine (WordStream) > Writing new ads for the next age of search
3. Frederick Vallaeys (Optmyzr) > Automate your optimization with scripts

Facebook  Ads

1. Amy Bishop (Cultivative) > How to integrate Facebook Ads into your multi channel strategy
2. Ruth O’Brien (Disrupt Marketing) > Creating Facebook Ads that convert

Other Networks & Tools

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1. Michelle Morgan (Clix Marketing) > Audience targeting at all stages of the funnel
2. Ann Stanley (Anicca Digital) > Cross platform strategies in Linkedin, Twitter and Facebook Ads

Conversion Rate Optimization

1. Jono Alderson (Yoast) > Speed performance optimisation deck
2. Valentin Radu (Omniconvert) > Ecommerce growth through customer experience optimization

REAL PPC & CRO CASES (4/5/19):

1. PPC for contract based services (Ann Stanley)
2. CRO with Google tools (Jono Alderson)
3. Online & Offline in Location-Based Ads (Martin Roettgerding)
4. Search and Social Made Better Together (Mark Irvine)
5. Actionable PPC data (Brad Geddes)
6. Optimizing campaigns for quality leads (Michelle Morgan)
7. Challenging Google’s machine learning (Miroslav Varga)
8. The compound effect of CRO (Valentin Radu)
9. House of Marley successful integration (Ruth O’Brien)
10. Addition by Subtraction: Restructuring Paid Search Campaigns for Results (Amy Bishop)
11. Personalisation Through the Customer Lifecycle (Shahina Meru – Megane Bellod)
12. Unlocking Tailor Made Targeting (Tom McCarron)
13. Tavola rotonda ENG e premiazione PPC Casars Award 2019