Get the step-by-step Messaging Clarity System that:
Positions your business
Uncovers your brand’s differentiated message
Gives you the exact words to express it simply
And it’s only 84 minutes (because courses shouldn’t take weeks to complete).
Your message is your moat.
Some businesses suffer from lack of messaging:
“We do SEO for local businesses!”
Most businesses struggle along with weak messaging:
“SEO is crucial for local businesses!”
But thriving businesses know to develop strong messaging: “You shouldn’t have to wait 3 months to know if your local SEO strategy is working.”
Because the world’s best copywriting can’t make weak messaging strong.
After all, copywriting only works if you have messaging worth writing copy about.
This course gives you the system to generate differentiated messaging that grabs attention – and holds it.
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I’ve helped 200+ companies find and implement messaging that led to serious growth.
But it’s not because I’m talented.
It’s because I have a Messaging Clarity System.
It usually costs thousands, but now you can access this system, with 9 snappy, example-packed video lessons, and the “epiphany-inducing” workbook, for a (very) low price.
If you just follow the steps, you’ll have the exact words to use across: – Sales
– Content
– Marketing
By the end, you’ll discover that if you have strong messaging, your copy almost writes itself.
And that’s why your message matters most.
Note:
You probably don’t need this if your messaging is locked in and performing well.
But if you’re looking to launch something new or hone what you have, this will save you from months of refining.
“The most value-per-minute of any course I’ve ever taken.”
When it comes to marketing, copywriting, and branding, my entrepreneurial confidence tends to go out the window.
And as a service-based solopreneur, my confidence is everything.
This course helped me in three specific ways:
I got to identify the needs of my target clients by clarifying my market.
I used this clarity to focus my language and the information I share.
I crafted a clever message that’s exactly on-brand for me and my work, and I’ve been having great fun and getting great results with this message already.
All of this adds up to unshakeable confidence and fun, effective marketing.
I can honestly say that my perspective on marketing will never be the same after this course.
I feel immeasurably more skilful and I actually look forward to marketing now.
– Stephanie Keiko Kong, Founder
Watch Lesson 1 for free.
In the first lesson, I share with you the marketing campaign that changed my life.
It’s the story of how a donation campaign I spearheaded made national headlines –
and went from earning $4K the previous year to $100K+ the next…
on a $0 marketing budget.
All thanks to the new messaging.
Watch here
(and feel free to watch it at 2x speed)
Your message matters most.
You get the main course + a free extra.
The Message Matters Most Messaging Clarity System
Get the exact words you need to convey your value cleanly, clearly, quickly.
Free Extra:
104 Perspective-Capturing Prompts
104 carefully-constructed questions that pull sharp insights from your brain, so you can turn them into killer thought leadership content.
(I use this every day)
Magnetic messaging, on tap.
The Messaging Clarity System will extract all the relevant insights from your brain, and transform them into hard-hitting messaging that educates and captivates.
This system is the result of years of research, refinement, and rigorous “live rounds” field-testing with 200+ companies from across the globe.
And now – it just works.
It turns your best insights into business assets.
Sarah Hart, founder
“This course should be a prerequisite for every entrepreneur.”
If you’re an entrepreneur and you haven’t taken Massage Matters Most, what are you even doing with your life?
But seriously, Alex teaches you how to differentiate and master your messaging so it practically does the selling for you.
And don’t miss the chance to grab a 1:1 spot with Alex before he’s booked solid. His real-time feedback is absolute gold.
This course should be a prerequisite for every entrepreneur.
Before the course, I had a vague idea about my messaging and felt a bit lost talking about what I do. Now I have a clear lens to communicate every single piece of my marketing and sales.
Alex consistently shows how it should be done on every platform, and his course is no exception.
I’ve taken a lot of courses over the years (and abandoned my fair share). Alex’s quick, engaging, and example-packed videos make finishing a breeze.
If you’re posting on LinkedIn as a business owner, this course is a must and will help you nail your POV.
The course that turns your copywriting from fuzzy to focused.
When it comes to copywriting, there’s a lot you could say, but not much you should say.
This course eliminates all the fluff from your marketing so it’s clean, cohesive, and effective.
What you get from Message Matters Most:
Impactful content messaging
Rise above the “tips & tricks” noise.
You’ll get a ready-to-post Opinion Bank of powerful perspectives that don’t just add value, they change your customer’s belief systems.
Sharp sales messaging
Never fumble over your words again.
You’ll get your:
one-liner
elevator pitch
complete sales narrative
Meaningful marketing messaging
No more guesswork.
You’ll walk away with the exact words that resonate with your customer, across all channels,
so they know exactly:
who you are
what you do
why you’re different, and;
how you’ll make their life better.
What’s inside…
Within 84 minutes, this course will:
Show you what does & doesn’t work in the context of small businesses
(because the messaging of Apple, Nike, Amazon aren’t relevant!)
Extract sharp insights from your mind that will inform your messaging
Give you the templates and structures to turn your insights into magnetic messaging.
Lesson 1
Understand why most marketing feels the same.
See the impact a singular, powerful message makes. 5 minutes 6 seconds
Lesson 2
Get clear on what positioning is & the 2 types of positioning.
Dissect THE most effective positioning play of the last 10 years [hint: it didn’t come from Apple or Nike or any ‘brand’] 7 minutes 13 seconds
Lesson 3
Learn the exact formula to achieve perfect positioning. 5 minutes 39 seconds
Lesson 4
Get clear on exactly what your customer actually wants from you.
Determine what level of education they need before they’ll feel comfortable buying. 13 minutes 18 seconds
Lesson 5
Get clear on the 5 possible stages your category is in today.
After this lesson, you’ll know what you should lead with. 13 minutes 14 seconds
Lesson 6
Discover the 9 core Positioning Narratives.
After this lesson, you’ll know exactly what angle to take. 7 minutes 24 seconds
Lesson 7
These days, brands need more than products – they need opinions.
After this lesson, you’ll have 12 strong opinions that deeply resonate with your customer. 7 minutes 28 seconds
Lesson 8
Get the precise wording formula to convey your value – fast.
After this lesson, you’ll have your 1-liner, elevator pitch, and sales narrative. 6 minutes 2 seconds
Lesson 9
Extract the one idea your prospect must believe before they’ll buy your product. 8 minutes 14 seconds
Erika Gil, LSF Brand Strategist
“This course gave our team a message to anchor our whole marketing strategy on.”
Since marketing / storytelling can feel ambiguous or overwhelming at times, it can be difficult to get a whole team to align on how to approach and test different methods.
This course brought order and concrete learnings that were helpful for me personally, and gave me the right language and tools to be able to effectively communicate with the rest of our marketing team on.
I would recommend this to anyone looking to communicate a message to an audience – the principles shared here apply not only to marketers but really anyone who is looking to share their point of view, or a company’s point of view.
The course digs into WHY these methods work, which at its core is understanding how humans work.
Plus:
The “epiphany – inducing” workbook.
As well as being packed with examples, this course comes with a step-by-step workbook that will extract pure gold – just from you filling in the blanks.
Alex is simply brilliant. There’s no other way to put it.”
For the last 12 years I’ve been in the lab, challenging the “best practices” of marketing, and figuring out what actually works – and what’s just fluff.
In 2020, I started sharing these insights across TikTok – soon gaining over 100,000 followers (despite posting just 1 – 4 times a month).
Since then, I’ve directly helped 200+ businesses – from solo startups to multi-national firms – drive transformational results just by using different words to better describe what they sell.
Here’s what I’ve discovered:
The main thing preventing your marketing from working isn’t algorithms, or imagery, or even copywriting.
It’s the lack of a compelling point-of-view.
In the era of thought leadership, if no one cares about what you have to say, no one will care about what you have to offer.
So, your central message is the asset that holds the greatest leverage for cut-through & growth.
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