Alora Rachelle – Wedding Atelier

Make $100k booking less than 20 Weddings a year 

The 12-month marketing & sales program for Wedding Photographers that want to stop getting ghosted, double their prices, and book their highest package so they can make $100k with less weddings and free up their weekends.

From 41 Weddings to 3xing her rates and making $117,225 in sales with less than 20 weddings

In 2023, Alison was charging $3,000 for a wedding and shot 41 weddings that year to reach her income goals.

While on the outside it looked like she was #crushing it by booking all of these clients, she said she was extremely burned out, but her imposter syndrome made her feel like there was no way she could charge more.

Within her first month, she created new packages, updated her website, inquiry process, and how she was marketing herself.

In 2024, she booked in $117,225.00 in sales working less than 20 weddings and consistently booking $9,000 packages (3x her old price!).

With her packages ranging from $6,500 to $10,200, she only needs 15 weddings to reach her income goals, and she’s more than halfway there for 2025 and a third of the way there for 2026!

inside our $100k curriculum

the artisan ceo

result:

From Artist to CEO in mindset & strategy

Module 0

You will act like an artist, think like a CEO and plan like a millionaire. You will design a foundation so you can see things big picture with strategy in place to get there

artist story

result:

Your incomparable brand identity.

module 1

You’ll design your unique “Artist Story” using our signature journal prompt style so you can stand out in the saturated market and rebrand like no other photographer in the industry

Pricing suite

result:

Your current prices, doubled.

module 2

Finally learn how to double your prices without chickening out. We give you the strategies to peacefully raise your prices and design a plan to make $100k in just 12 months

Marketing studio

result:

50 new wedding inquiries a year

module 3

In this module, you will create a personalized marketing plan that strategically attracts 50 inquiries a year on multiple platforms without burning out.

sales studio

result:

10-20 booked weddings a year

module 4

Master Sales Psychology with booking your clients over the phone. We give you our tried and proven “Art of Yes” sales script that will have you book your next wedding in just 7 days of joining

Ever after experience

result:

5 S.T.A.R. loyal fans that become forever clients

module 5

In this module, you will get access to our Client Experience, Email Library, and Ever After  Workflow that creates an ongoing 5-star experience for your couples to rave and refer you (forever)

you get 12 months access to:

quarterly challenges

Every quarter we’re launching a fresh challenge designed to flood your inbox with inquiries. Think of it as done-with-you boost to help you book your next 10 inquiries in just 30 days

2x monthly live Group Calls

Get personalized feedback & custom strategy on YOUR challenges from someone who built a six-figure photography business. Plus, learn from other photographers’ wins and breakthroughs in real-time

an intimate Online Community

Connect with photographers who GET IT—who understand the emotional roller coaster of raising prices and the excitement of booking dream clients.

24/7 Access to: Roux knows

Stuck in the program? Creative block at 2 AM? Don’t know what to post on Instagram? Meet Roux Knows—your 24/7 marketing and mindset assistant who never sleeps, never judges, and always has ideas.

student private podcasts

Listen to coaching calls during your morning walk or while editing. Every ‘aha’ moment, every pricing strategy, every mindset shift—available in your pocket whenever inspiration strikes or doubt creeps in.”

done for you templates

Get the exact sales scripts that helped my students book $10K+ weddings, pricing templates that eliminate guesswork, and email sequences that turn inquiries into bookings.

monthly marketing calls

Every month, we dive into YOUR numbers what’s converting, what’s not, and what to do next. Leave each call with your content completed and a clear action plan that’s working for other six-figure photographers

get feedback from alora

Your marketing, your pricing, your brand—reviewed by Alora. No more wondering ‘Is this good enough?’ Get actionable feedback that transforms your business from someone who’s helped photographers collectively generate over 7-figures in revenue