Andrew Foxwell – Assessment Action Ascension Version 2.0
Original price was: $1,897.00.$79.00Current price is: $79.00.
An incredibly deep creative course, technical requirements for high-achieving accounts, and much more.
File Size:Â 2.04 GB.
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Description
Andrew Foxwell – Assessment Action Ascension Version 2.0
Why should I buy this course?
You might be asking yourself: Is this the right course for me and my team? Is it worth the price? What will I learn and take away from this course? How can it improve my business right away? Watch this video and learn why!
Our Promise to You
Our AAA 2.0 program, the most up-to-date version of our most popular course ever (1000+ sold, 0 refunds) has been used to train thousands of media buyers worldwide since its original release in 2022.
This update includes all the ins and outs you must understand to be successful today in Meta advertising for direct response. This course turns junior to mid level Meta ad buyers into seasoned experts. If you or your team need to be refreshed or trained to run Meta ad accounts properly and successfully, this is the only training you’ll need.
You’ll learn everything you need to know from setting client expectations, reporting, financial calculations each client needs to do, along with funnel structure, an incredibly deep creative course, technical requirements for high-achieving accounts, and much more.
The AAA program was created to bring junior to mid-level ad buyers into the big leagues. It can serve as a comprehensive, full-team training tool so you don’t have to create training materials from scratch.Â
Save $1,000 on this course and learn from 500+ digital marketers from around the world.
Topics Covered
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Client goal setting and expectation management
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Meta account assessment and optimization
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Client reporting
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Client expectations
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Internal reporting
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What metrics to focus on to drive sales
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Reporting with third-party tools, including Northbeam and Triple Whale
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Attribution window choices and decision making
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Why first-party data matters
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Soft reporting metrics
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Hard reporting metrics
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Performance evaluation
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Daily optimization
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Helping clients figure out what numbers they have to hit
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Custom metrics
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Google Data Studio / Supermetrics
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Explaining attribution
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Audience structure
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Testing ABO
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Alternative non ABO testing
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ASC
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Prospecting audiences
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Middle funnel and bottom funnel structure
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Dynamic ads for broad audience
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An ideal remarketing setup
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Using your catalog properly
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Finding new customer segments
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Retargeting
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Web Campaigns
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Setting up Meta Shops properly
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Bidding
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Cost cap
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Reporting for media buyers
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Using Advantage+
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The importance of social proof
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Landing pages to test
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Creative sourcing
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Creative cornerstones
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Types of creatives needed
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Whitelisting
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Managing an in-house creative team
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Creative testing and scaling
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Sandbox and dynamic testing framework
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Creative scaling
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Creative review process
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Analyze past performance
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Hard and soft reporting metrics
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Checking your pixel
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Checking your catalog
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Checking your events
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Sourcing UGC creators
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and SO much more!
Detailed Outline
Introduction and getting started
Getting Started With This Course
Phase 1
Analyze Current Performance
Set And Define Goals And Opportunities
Auditing Accounts
Additional Resource – Live Audit – Review of a brand
Additional Resource – Live Audit – Skincare Brand
Additional Resource – Auditing Templates And Links
Additional Resource – Financial Worksheet And Walkthrough
Phase 2
Daily Optimizations
Campaign and Audience structure
Advertising Funnels
Placement Considerations
Bidding
How To Set Up A Cost Cap – With Courtney Fritts
Reporting
Additional Resources
Additional Resource – Landing page testing with Aanarav
Additional Resource – Members CRO Call – August 2024- Heat Maps, Intelligems and LP Breakdowns
Additional Resource – Members CRO Call – May 2024 – Big Swings When Testing Landing Pages
Additional Resource – How The Best Brands Test Landing Pages
Phase 3
Building a Creative Foundation
Analysis, briefing, sourcing and creating
Creator Brief Templates
Creator Script Templates
Creator Out-Reach Templates
Creative Testing
Creative Scaling
Creative Reporting and Analysis
Creative Benchmarks Guide
Phase 4
Tech Checks
Intro, Settings, Cookies
Settings Continued
Event Data
Event Testing
Closing Thoughts
Closing Thoughts
Meet the Experts
Each course section is hosted by unparalleled industry experts to ensure you’re learning from the best and brightest in digital advertising.
Andrew Foxwell
Andrew Foxwell has managed hundreds of millions in Meta ad spend since 2011. He co-founded Foxwell Digital in 2012 and currently runs Foxwell Founders, a group of 500+ digital media buyers from more than two dozen countries around the world.
Shane Cicero
Shane is the VP of Operations for Foxwell Digital/Foxwell Founders community helping educate digital agency owners/freelancers and has over 9 years of media buying experience growing 7-8 figure e-commerce brands.
Courtney Fritts
Courtney is the lead ad buyer at Foxwell Digital, community manager of Foxwell Founders membership, and is an ad buyer and creative strategist, managing accounts from $3k-$600k in spend per month on Meta and TikTok ads.
Alex Afterman
Alex Afterman has been managing Meta ads since 2014 and has managed over $50 million in Meta ad spend since founding his company, 11:11 Digital, in 2017.
Brett Fish
Brett is the Founder at TagHero, helping both brands and agencies as the industry’s leading provider for digital marketing tracking and technical support. TagHero helps troubleshoot brands’ digital tracking and has served a Meta Technical Partner and TikTok Signal Solution Partner.
Mariah Lukashewich
Mariah is a UGC Creator and Creator Matchmaker for the Foxwell Founders. She has managed, supervised, and performed creative audits for brands in several industries, and is also an ad creative expert in brief and script writing, shooting, editing and analyzing Meta ads.
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