Appsumo – Mint.com Marketing Plan

Description

Appsumo – Mint.com Marketing Plan

Chief Sumo wants to BRAG:
AppSumo got 500,000 customers in 18 months.
I also eat 500,000 calories in 18 minutes… but that’s not as interesting to you.
What you SHOULD be interested in is HOW we got 500,000 people to signup for AppSumo.com, and HOW we get those people to buy stuff repeatedly.
Our secret? We use a growth strategy called the Mint Marketing Plan, developed and tested by AppSumo founder Noah Kagan during his time as Mint.com’s head of marketing.
The full plan has never been revealed before, and to be honest this is normally confidential info we keep inside the walls of AppSumo HQ…

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But now we’re ready to share our “hyper growth” marketing plan with you.
In this Action Course, you learn the fail-proof framework that AppSumo founder Noah Kagan (#30 at Facebook, #3 at Mint, Founder of Gambit, and a former international sex-symbol) developed to take Mint.com to 1 million users 6 month after launch.
“When I first got the job at Mint before they launched, I committed to Aaron Patzer (founder) to get Mint.com 100,000 users 6 months after launching. Shit, I was a bit nervous.
Aaron was reluctant to give me the chance, and 6 figures is a big goal for a product that hadn’t launched yet.
In the end, and fortunately, we hit 1 million users in the first 6 months.
How did I make that happen?”
The full Mint Marketing Plan Action Course teaches you the exact strategy that took Mint.com from unlaunched product with a few subscribers to 1 million users in 6 months after launch. Plus, you get ready to use blueprints for building your own Quant-Based Marketing framework and Blogger Network.
What you get:
1. The Mint Mint Marketing Plan Action Guide. Week-by-week roadmap to help your business “launch like Mint” — Guided action modules to ensure you have tangible results by the end of the Guide — Detailed breakdowns showing how Noah grew Mint within just 6 months of product launch
2. Recorded Interviews.
Brand new, hour-long audio exclusive with Noah Kagan — Downloadable transcriptions of audio interviews with Noah Kagan and VC Dave McClure of 500Startups
3. The Mint Vault.
Ready-to-use spreadsheet templates for quant-based marketing — The original spreadsheets and Mint Marketing Plan that the Noah and the Mint team created.
4. Here’s just a TINY SAMPLE from the full Mint Marketing Plan Action Guide:
Why Mint Marketing?

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Introducing Quant-Based Marketing
5 Steps to Quant-Based Marketing
Your Own Mint-Marketing Plan From Zero to Launch in 12 Weeks
Before You Begin: Set Goals
Week 1: Make a list of targeted users
Week 2: Set up your landing page
Week 3: Locate your users
Week 4: Track everything
Week 5: Test your messaging
Week 6: SEO
Week 7: Content strategy
Week 8: SEM
Week 9, Part 1: Advertising
Week 9, Part 2: Social media
Week 9, Part 3: Launch Timeline
Week 10: Involve key bloggers
Week 11, Part 1: PR and media
Week 11, Part 2: Email marketing
Week 12: Community
Post-Launch, Part 1: Distribution
Post-Launch, Part 2: Free publicity
What did it take for Mint to win?
A Word from Noah
These are exclusive, never-released secrets from one of the most successful product launches of ALL TIME, and ones we use to this day at AppSumo.
A growth framework proven by Internet giants… detailed as a step by step formula… with templates you can copy and use immediately… how much growth are you missing out on by NOT using the Mint Marketing Plan?
Here’s how to get started:
Click the “Buy now” button and grab the deal at its PRESALE PRICE (only today).
You will get an email with a members’ area login and custom username/password.
Login, get all the materials, and change your game.
This Action Course is on presale TODAY — it won’t ever be again.
Get your copy of the Mint Marketing Plan Action Course (an AppSumo Exclusive) TODAY and start achieving hyper growth for your business.
Sincerely,
The Chief “Spilling-all-our-secrets-is-probably-a-bad-idea” Sumo

Get Appsumo – Mint.com Marketing Plan download