Awai – Billion-Dollar Secrets from the Legends of Copywriting

Module 1 Thinking Like a Master Copywriter — featuring insights from the likes of Mike Palmer, Aaron DeHoog, Brian Kurtz, Alex Green, Clayton Makepeace, Carline Anglade-Cole, and others…

Module 2 Understanding the Marketing Mindset of a Master Copywriter and an Advanced Look at How Direct Marketing Works — with insights from Richard Vigueire, Mark Ford, Clayton Makepeace, Rich Schefren, Paul Hollingshead, Patrick Bove, Sandy Franks, Cindy Butehorn, and others…

Module 3 The Big Idea and The Rule of One — with masterful insights from Mark Ford, Clayton Makepeace, Carline Anglade-Cole, Jedd Canty, Mike Palmer, Justin Gerswin, Patrick Bove, Henry Bingaman, Guillermo Rubio, John Forde, Jen Stevens, and more…

Module 4 Getting to Know Your Prospects at the Very Deepest Level — with must-see presentations from Ryan Levesque, Ryan Deiss, Henry Bingaman, Mark Ford, Jay Abraham, David Deutsch, and others…

Module 5 Copywriting Formulas That Every Writer MUST Know and Have Stood the Test of Time — featuring Bob Bly, Will Newman, Mark Ford, Sandy Franks, Clayton Makepeace, Herschell Gordon Lewis, David Deutsch, and others…

Module 6 “Copy Layers” That Transcend Your Sales Letter — featuring master presentations from Mark Everett Johnson, Carline Anglade-Cole, Bill Bonner, Yanik Silver, and others…

Module 7 Mastering Emotion in Your Copy — the No.1 Reason People Buy — with high-level insights from Andrew Davis, Bill Bonner, Mark Ford, Ben Settle, Clayton Makepeace, Parris Lampropoulos, and others…

Module 8 Control-Busting Headline Secrets from the Masters — with master insights from Clayton Makepeace, Herschell Gordon Lewis, Don Mahoney, Jedd Canty, Henry Bingaman, Mark Ford, John Forde, and others…

Module 9 Writing Masterful Leads — with insights from Mark Ford, John Forde, Jen Stevens, and others…

Module 10 The Masters’ Best-Kept Secrets About Body Copy (aka Your Sales Argument) — with high-level secrets from Dan Kennedy, Ted Nicholas, Gary Hennerberg, Clayton Makepeace, David Deutsch, Patrick Bove, Bob Bly, and others…

Module 11 “Sealing the Deal” — Masters-Level Secrets on Closes and Offers — with amazing presentations from Mark Ford, Clayton Makepeace, Bob Bly, John Forde, Jen Stevens, and others…

Module 12 How A-List Writers Strengthen Their Promotions — featuring Mark Ford, Mike Palmer, Marcella Allison, Arthur Johnson, Bob Bly, Mike Ward, Clayton Makepeace, and others…

Module 13 Next-Level Copy and Career Advice From A-List Legends — with career-changing talks from Richard Armstrong, Drayton Bird, Don Hauptman, Dan Kennedy, Brian Tracy, Ann Handley, Joe Vitale, Scott Stratten, Terri Trespicio, Alex Green, John Carlton, and others…

Module 14 Takeaways from the Pioneers of Copywriting That Still Apply Today — with “test of time” secrets from legends like David Ogilvy, Gene Schwartz, Martin Edelston, Kent Komae, Mark Everett Johnson, Brian Kurtz, Dick Benson, and others…