Billy Broas – The Five Lightbulbs Method

It all started when Tiago Forte gave me a nudge

Tiago is the founder of Building a Second Brain. He started as my client, became a friend, and was even a guest at my wedding.

Over the past two years, I helped Tiago grow Building a Second Brain from a solo-operator side hustle into a seven-figure business with full-time employees.

Tiago’s audience, witnessing his success, began asking him for marketing advice. He encouraged me to teach a program.

By then, I’d been in this game a while and was growing tired of being a marketing consultant. I was exploring other career options. Plus, for this introvert, the idea of coming out from behind-the-scenes wasn’t all too exciting.

But I mustered the courage and told Tiago “Let’s do it.” I created an eight module cohort-based course and named it The Keystone Accelerator.

This is where the story gets strange…

I’ll never forget that moment sitting in my office, overlooking San Diego Bay, creating the Keystone curriculum.

Colored pencils in hand (I’m a visual thinker), I drew a bridge. Nothing unusual there. But then, an idea struck me. My hand grabbed the yellow pencil and sketched five lightbulbs over the bridge.