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Bob Meijer & Miles McNair – Performance Max Mastery
Original price was: $157.82.$72.00Current price is: $72.00.
Learn how to launch, optimize & scale Performance Max campaigns.
File Size: 890 MB
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Description
Bob Meijer & Miles McNair – Performance Max Mastery
Learn how to launch, optimize & scale Performance Max campaigns.
Get the exact framework we use to scale e-commerce and lead gen brands. Based on practical experience, managing €500.000+ per month of spend on Performance Max.
Make the most out of your pMax campaigns!
For only €149, you’ll get:
- Lifetime access to fully updated Performance Max Mastery.
- Everything you need to launch, optimize and scale pMax campaigns.
- Advanced strategies and tactics for Ecom & Lead Gen accounts.
- Best practices, checklists, cheat sheets, and more.
- Bonus: access to private Discord channel.******
What’s inside?
Everything you need to set up, optimize and scale Performance Max campaigns (strategy videos, best practices checklists, templates and so much more). Full program overview below
Part 1: Fundamentals.
Fix your fundamentals & understand how pMax works
- Develop a deep understanding of how Performance Max works
- Learn how pMax works together with other campaigns (beware of cannibalization)
- Learn how to use our ‘Performance Max Mastery Framework’
Choose the right strategy for your case
- Different Performance Max campaign strategies for Ecom & Lead Gen accounts
- These breakdowns will help you determine the right strategy for YOUR case
Part 3: Data input.
Feed the algorithm with high-quality, relevant data
- Learn why data input is crucial with pMax
- Overview of tracking best practices to ensure you feed the right data into the system
- Learn how to create audience signals to inform pMax who your ideal customers are
Part 4: Campaign structure.
Build a strong campaign structure
- Basic and advanced campaign structures for Ecom & Lead Gen
- Ecom: scale winners hard with Perfomance-Based Bucketing
- Lead Gen: get more control with our Fire & Ice campaign structure
Part 5: Assets.
Use optimized assets to drive conversions
- Learn how to create image and video ads fast and without bid budgets with our ‘Rapid Ad Creation Loop’
- Use AI tools to quickly create high-performing image, video, and text assets
- Use our image, video and ad copy best practices
Part 6: Optimization.
Unlock insights and optimize like a pro
- Learn how to optimize Performance Max, even with very limited insights
- Unlock hidden insights with scripts
- Discover how to exclude keywords and placements from Performance Max campaigns (Google doesn’t want you to know about these)
Bonus: private Discord channel.
Ask questions and connect with fellow students
- Get access to private Discord channel for Performance Max Mastery students only.
- Ask questions and connect with fellow Performance Max Mastery students.
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