Boyuan Zhao – Ecommerce Email Marketing School

Description

Boyuan Zhao – Ecommerce Email Marketing School

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Contents
CLAIM YOUR FREE COURSE

▶️ Welcome To The Ecommerce Email Marketing School

Thank you so much for enrolling yourself here, I will do my best to serve you and provide a wildly positive ROI on your attention and investment.
Meet the instructor

•4 mins•427 MB

Support guide & program maximisation

•7 mins•189 MB

False beliefs around emails

•7 mins•194 MB

Metrics meaning & email roadmap

•12 mins•360 MB

Klaviyo setup

•8 mins•219 MB

Advanced Klaviyo metric setup

•14 mins•468 MB

▶️ Acquisition Flows

These flows are directly revenue generating and generally triggered to convert web traffic into sales.

These flows will represent the vast majority of all flow revenue.
Welcome flow

•18 mins•573 MB

Abandon checkout flow

•17 mins•495 MB

Abandon cart flow

•9 mins•252 MB

Abandon product flow

•9 mins•260 MB

Abandon site flow

•6 mins•160 MB

▶️ Retention Flows

These are flows that occur post purchase, the goal of these being to retain and nurture customers turning them into life long patrons.
Customer thank you flow

•11 mins•303 MB

Customer win back flow

•7 mins•185 MB

Customer upsell flow

•5 mins•130 MB

Sunset unengaged flow

•8 mins•221 MB

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▶️ Campaign Mastery

Campaign master will cover the various campaign angles you can take with your emails. Campaigns represent around 50% of your email efforts so don’t sleep on them.

These modules will show you how to plan your campaigns, ways to structure them during promotional periods and other ninja hacks to boost revenue.
Plain text or design emails

•9 mins•265 MB

Sales campaign best practices with examples

•7 mins•201 MB

Announcement campaign best practices with examples

•6 mins•154 MB

Holiday campaign best practices with examples

•5 mins•137 MB

Content campaign best practices with examples

•6 mins•163 MB

Campaign calendar excellency

•17 mins•474 MB

Doubling down effectively – strategy for sales

•18 mins•540 MB

Two & Four day double down strategy

•7 mins•203 MB

▶️ How To Run A Tight Email System
You now know what, why and how you can run an air tight email system, but how do you outsource and manage your own in-house team/ freelancers with emails?

These modules show you the majority of the remaining pieces of puzzle.
How to design a high converting email

•20 mins•662 MB

How to communicate email designs to graphics team

•7 mins•208 MB

Email copy masterclass

•18 mins•590 MB

▶️ Email Capture, high converting form framework
How to capture leads through pop ups, giveaways and collaborations!
High converting pop up form

•26 mins•780 MB

▶️ Email Optimisation, 8 figure decision framework
Now that you are able to build out the decision flows, construct the campaigns and capture emails, where do you go from here?

In this module I will unveil the framework for decision making that I go through in order to optimise my emails to the nth degree!

This will be the difference between generating 30% vs up to 50%+ from your email systems.
Decision making framework for optimisation

•15 mins•428 MB

How to conduct split tests: Flows

•5 mins•136 MB

How to conduct split tests: Campaigns

•7 mins•206 MB

How to conduct split tests: Forms

•5 mins•138 MB

How to conduct split tests: Segments

•5 mins•124 MB

▶️ Thank you for joining me! + Additional Resources
Thank you for coming to an end in the program.

Swipe File Of Email Designs

Black Friday Strategy

•14 mins•362 MB

Deliverability 101

•21 mins•644 MB

▶️ Live Strategy Sessions
Live Strategy Call 05.10.2021

•(1h 24m 54s)•515 MB

Live Strategy Call 13.10.2021

•53 mins•388 MB

Live Strategy Call 19.10.2021

•46 mins•281 MB

Live Strategy Call 26.10.2021

•(1h 01m 06s)•651 MB

Live Strategy Call 16.11.2021.mp4

•(1h 06m 20s)•423 MB

Live Strategy Call 02.11.2021.mp4

•58 mins•740 MB

Live Strategy Call 07.12.2021.mp4

•(1h 01m 50s)•264 MB

Live Strategy Call 30.11.2021.mp4

•39 mins•346 MB

Live Strategy Call 16.11.2021.mp4

•(1h 06m 20s)•423 MB

Live Strategy Call 11.01.22

•(1h 00m 14s)•311 MB

Live Strategy Call 25.01.22

•(1h 07m 12s)•403 MB

Live Strategy Call 01.02.22

•59 mins•363 MB

Live Strategy Call 01.03.22 .mp4

•(1h 01m 58s)•277 MB