Brian Willie & Mike Clay – Local AI Visibility Bootcamp – Maps Liftoff

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Brian Willie & Mike Clay – Local AI Visibility Bootcamp – Maps Liftoff

Big News

Local search is Being Outpaced by AI — quietly, rapidly, and for good.

You’re About to Vanish From Local Search. And You Won’t Even Know It Happened.

What if we told you the biggest shift in local search since Google Maps went mainstream is already happening — and you’re about to miss it?

Let’s be brutally honest.

Are your tried-and-true SEO tactics feeling… less effective, almost broken?

While you’re off battling for rankings, optimizing for the 3-pack, executing strategies that used to be your bread and butter…

…what all of that is mattering less and less?

What if the phone isn’t ringing like it once did?

And all while clients are scrutinizing thier ROI more than ever.

You might even see newer, less established competitors inexplicably gaining traction.

There’s that undeniable, sinking feeling that you’re pedaling harder just to stay in place, that your hard-earned expertise is somehow being bypassed by a force you can’t quite see or control.

You’re disappearing because the rules of search have changed — and nobody told you.

Brian Willie & Mike Clay

This isn’t a prediction. This isn’t “coming soon.”

It’s Happening Now: AI Overviews & Chatbots Are Now Your Customers’ First Stop for Answers.

While you’ve been meticulously focusing on ranking in Google local SERPs, your potential customers – the lifeblood of any local business – are increasingly starting their journey elsewhere:

-Google AI overviews where no site is even visited.

-They’re asking ChatGPT for recommendations.

-They’re getting quick answers from Perplexity.

-They’re having conversations with Gemini about their needs.

-They’re relying on Alexa, Siri, and other voice assistants for immediate, actionable local information.

The harsh truth?

These AI platforms are rapidly becoming the new local front door.

They don’t just fetch information; they interpret, synthesize, and…

…recommend local businesses.

They deliver direct answers and then suggest specific businesses by pulling and showcasing Google Maps data (your vital GBP information – or its critical shortcomings!)…

… and even cite expert content directly from local business websites, anointing them as the authority.

If your business isn’t AI’s trusted, easily understood choice, you are on a fast track to being invisible.

Clickless Searches Were Just the Start: AI Now Answers Local Questions Everywhere – In Chat, Via Voice, Al Without Searching On Google

Perform almost any local search, anywhere in the world.

Google’s AI Overview often commands the top of the screen, providing a comprehensive answer before users even see a glimpse of a traditional map listing or website link.

It started with clickless searches ramping up FAST….searches that Google just displayed through rich snippets pulled from websites.

But that “clickless search” trend just got supercharged.

Now, pose that same local question to an AI chat tool like ChatGPT or Gemini.

The experience is transformative:

QnAs

For informational queries (e.g., “best way to prepare my home for sale in a buyer’s market?”), you’ll get detailed advice, often attributing key insights to a specific local business or authoritative webpage.

Maps Pulled Directly Into AI

For “find a business” queries (e.g., “show me top-rated plumbers near me available for an emergency”), you’ll frequently receive a curated list of local business recommendations, presented with rich details that look alot like enhanced Google Maps listings…

…business names, precise locations, current hours, compelling review snippets, and even business-provided images.

And The AI Giants Have Confirmed That Users Are Very Rapidly Switching To AI for Local Search:

(Why They Are Pouring Billions To Win The Race to Revolutionize How AI Understands & Presents Local).

The AI giants are not standing still.

They are pouring billions into refining these systems in local, making them even more adept at understanding and presenting info directly in chat.

And this is not speculation.

Google and Chat GPT have confirmed the race is on and the investments are LARGE.

– Real-time local reviews and the nuanced sentiment within them.

– Deep Google Business Profile data – services, attributes, photos, Q&A, posts – and information from other critical local listings.

– Your website’s content depth, its structural clarity (or confusion), your overall E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness), and your broader online authority.

– Hyper-local, location-aware answers that deliver uncanny relevance based on the user’s precise context, needs and more importantly-their location.

This is far more than just another new marketing channel or AI tool to learn.

This is a fundamental disruption in how customers discover, evaluate, and CHOOSE local businesses.

They are increasingly outsourcing their decision-making to AI.

If AI cannot clearly understand your value, verify your trustworthiness through strong E-E-A-T signals, and easily access your key information, you simply will not be part of that AI-curated recommendation.

The Same Shift That Happened in 2016 From Websites To Maps Rankings — But It’s Happening at Quadruple Speed, With Exponentially Higher Stakes.

Remember the seismic shift when Google Maps optimization became the key to local visibility?

Businesses that didn’t adapt quickly found themselves on the outside looking in.

Maps Liftoff was at the forefront of teaching agencies and businesses how to adapt in that new environment.

What’s happening now with AI makes that look like a minor tremor.

It’s not just about one section of the search results;

…it’s about being the trusted entity across an entirely new AI-driven discovery ecosystem that operates on different rules.

The urgent reality for June 2025 is this:

Yes, your Google Business Profile is more mission-critical than ever – it’s a primary data feed for AI recommendations.

Yes, your website’s content and structure are foundational – AI dissects them for expert answers and to assess your E-E-A-T to determine if you should show up in overviews and AI chat.

But now, all these elements MUST operate in perfect, seamless synergy to project undeniable Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) to increasingly sophisticated AI algorithms.

It’s no longer enough to just “be listed” or achieve a decent ranking in a rapidly shrinking traditional search space.

You need to be THE AI’s TRUSTED RESULT — the direct, cited answer AND the compelling, top-tier recommendation.

So, How Do You Stop Being an AI Afterthought and Start Becoming AI’s First Choice?

It begins with a clear understanding of AI’s new evaluation criteria and taking immediate, strategic, and decisive action.

We’re going to show you exactly how — live, with practical, hands-on implementation.

Introducing: Local AI Visibility Bootcamp

The $149 LIVE Bootcamp On Saturday, June 28, 2025 That Shows You Exactly What’s Happening

— and What to Do About It.

Can’t attend live? No problem.

You’ll get full access to the complete recording and resources after the bootcamp.

And it’s totally risk-free.

If you don’t love what you learn, just email us within 7 days and get your money back — no questions asked.

“This isn’t theory. This is what AI tools are already doing — and how to start showing up before your competitors figure it out.”

Here’s What You’ll Learn In Under 2 Hours LIVE On Saturday June 28, 2025.

Part 1: The AI Local Search Crisis Decoded (See AI’s Impact LIVE & How You Can Win!)

Gain a crystal-clear understanding of the rapid evolution from on-SERP “clickless searches” (like AI Overviews) to AI chat tools (Gemini, ChatGPT) and voice assistants (Alexa) becoming primary local discovery and recommendation engines.

This isn’t theory; it’s current user behavior.

LIVE DEMO 1: AI as a Recommendation Engine: Witness firsthand how AI tools respond to traditional-style local queries (e.g., “Find top-rated [your industry] services near me with [specific attribute]”) by pulling in and showcasing MULTIPLE local businesses with rich Google Maps-like data (actual images, key review phrases, hours, critical attributes).

More importantly, we’ll show you why AI surfaces these specific businesses, revealing the data points it prioritizes.

LIVE DEMO 2: AI as an Answer Engine: See how AI tools answer specific informational questions by finding and CITING content from a single, authoritative local business website.

We’ll break down why that business was chosen as the expert, providing the blueprint for you to achieve the same.

The E-E-A-T Imperative Unveiled:

Thought E-E-A-T was just for website rankings? Think again.

Understand precisely why Experience, Expertise, Authoritativeness, and Trustworthiness are now the absolute gatekeepers to AI visibility and how AI is actively evaluating these signals for local businesses.

Your Takeaway:A profound, actionable understanding of the immediate AI threat and opportunity, backed by irrefutable live proof and clear insights into AI’s decision-making.

Part 2: The Local AI Visibility Triangle: The Framework That Puts You on the AI Radar — While Everyone Else Is Left Guessing

Let’s break down the exact strategy we use — and teach — to make local businesses show up in AI-driven search results, voice tools, and even chatbot answers.

This isn’t some surface-level SEO trick or another “optimize your profile” checklist.

This is about structuring your entire digital presence for one thing: AI recognition and recommendation.

We call it The Local AI Visibility Triangle, and it’s made up of three critical pillars:

– CONTENT: The Answers AI Wants

Your content is either helping AI understand and trust your business — or it’s confusing it.

Here’s what AI needs from your site and your Google Business Profile:

Natural Language: Written like real people talk and ask questions — because that’s exactly how users interact with AI tools (via voice and chat).

Clear, Direct Answers: If someone asks, “What does this business actually do?” — AI should know in seconds.

Proof of Experience & Expertise: Show off what you do, who you’ve helped, and how — clearly and confidently.

Fresh & Accurate Info: Outdated pages or mismatched business info confuse algorithms and cost you visibility.

– TRUST: Why AI Should Choose You

AI ranks and recommends businesses it believes are real, reliable, and respected. That’s trust — and here’s how you build it:

Reviews That Don’t Lie: Recent, positive reviews across Google, Yelp, and key sites — and you replying to them.

A Bulletproof Google Business Profile: Not just filled out — fully optimized and in sync with your website.

NAP Consistency Everywhere: Name, Address, Phone — identical across all listings and citations.

Credible Backlinks & Reputation: The internet pointing back at you with respect.

Real Humans Behind the Brand: AI wants to know who runs the business — with author signals and expertise that can be validated.

③ STRUCTURE: Speak AI’s Language

Your site and profile might look good to a human… but if the code, structure, and signals aren’t right, AI sees a mess. Structure is how you help it connect the dots:

Crawlable, Technically Sound Site: No broken pages, messy code, or confusing architecture.

Granular Schema Markup: Structured data that spells out exactly who you are, what you do, and why it matters — using tags like LocalBusiness, Service, Person, FAQPage, Review, and more.

Pages That Work Together: From your homepage to your service pages to your blog to your FAQs — every page should be SILOed perfectly to reinforce your expertise.

Why This Triangle Works

When these three areas — Content, Trust, and Structure — are dialed in, they feed the signals AI tools are desperately looking for.

And when they get it?

You don’t just show up in Google.

You get featured in AI-generated answers.

You get pulled into voice results.

You get cited directly by tools like ChatGPT, Gemini, and Perplexity.

You become the default choice, not just an option.

Your Takeaway:Inside the workshop, you’ll get the entire Local AI Visibility Triangle framework — crystal clear, actionable, and immediately usable.

Part 3: Build Your First AI Visibility Asset: The AI-Ready FAQ Page

This is where knowledge turns into tangible results, right in the workshop.

We guide you step-by-step to:

Pinpoint the real, high-intent conversational questions your local customers are currently asking AI about businesses like yours.

Create compelling, NLP-optimized FAQ answers that directly address these queries while strategically highlighting your unique E-E-A-T.

Implement the precise FAQ Page schema markup that enables AI systems like Google, Gemini, and those powering Alexa to easily find, understand, and prominently feature your expert answers.

Your Takeaway: You will leave this workshop with a clear action plan to go build your own schema-marked up, AI-ready FAQ page, in under 20 minutes, ready to be indexed and start attracting immediate AI attention.

This is your first, powerful, tangible win in the new AI landscape!

Part 4: Beyond the First Win: Charting Your Course to Total AI Visibility & Authority

Your new AI-ready FAQ page is a potent foundational asset.

But what’s the strategy for becoming the undisputed AI leader in your local market?

We’ll break down the essential next steps:

From systematically building deep topical authority with strategic content clusters and pillar pages…

…to achieving and maintaining perfect, ongoing GBP-website synergy, and implementing advanced site-wide schema strategies to scale your AI visibility and solidify your E-E-A-T across the board.

Your Takeaway: A clear, prioritized roadmap for the next crucial steps to build upon your initial workshop success and establish yourself as the go-to authority for AI in your specific local market.

 

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