Catherine Cornelissen – Design Dropship Academy

What’s Included in DDA?

Well, in a nutshell, absolutely everything you would ever need to run a wildly successful and profitable e-commerce store. From designing your brand to sourcing products, creating a visually aesthetic website to marketing it online, you will gain all the fundamental skills to start, build and grow your very own e-commerce business yourself.

Module 1: Welcome & Introduction

Start your journey with a brief welcome message, course overview and introduction on what to expect.

Module Highlights:

• Hear more about why and how I started a business in my early 20s with no prior experience.
• Find out how much you’re saving by learning basic e-commerce skills and leverage my tools yourself, rather than hiring help.
• Learn why the Home & Garden industry is one of the best places to position yourself as an e-commerce business owner.

Module 2: Interior Design Dropshipping Basics

Learn dropshipping basics and understand the profitability and opportunities within the interior design market.

Module Highlights:

• Debunk dropshipping and understand the simplicity of the business model, as well as its many advantages.
• Discover how profitable the e-commerce market is for Home & Garden.
• Identify the ongoing interior design trends and profitable niches within the industry.

Module 3: Branding Blueprint

Branding is what triggers people saying: “OMG, I know her work!” Learn how to build, develop and grow a strong brand.

Module Highlights:

• Get creative with scrapbooking, a module dedicated to identifying your unique interior style that’ll be the foundation of your business.
• Assemble a plan for your brand strategy and hone in on your brand pillars, USPs, niche and unicorn customer.
• All about the visuals! Choose your brand name and learn how you can create your logo, colour palette, typography, mission statement and curate branded photography and stock images.

Module 4: Create Your Online Store

Don’t get stuck with questions such as “Which platform is best?” or “Um, how do I build this?”… Let’s build your online store together.

Module Highlights:

• Set up your Shopify account (£1/month for your first 3 months) and learn the basics of website design.
• Customise and design your online store with an aesthetic theme, stylish pairings and so much more!
• Add all your relevant pages (About, Contact, FAQs, Blog & Blog Posts, Wishlist and more!) to your store to help visitors browse and find what they’re looking for.

Module 5: Finding Reliable Suppliers & Sourcing Products

Explore how and where to find reliable suppliers and source products for your online store.

Module Highlights:

• Locate brands, suppliers and designers to partner with, and learn how to partner with them to list their products on your store.
• Discover how to find, source and curate products.
• Learn how to onboard brands and suppliers, with Terms & Conditions and a seamless onboarding process to streamline your business.

Module 6: Uploading Products & Collections

Create engaging product listings and categorise your products within your store navigation.

Module Highlights:

• Understand how to upload products and categorise your catalogue for your online store.
• Learn effective pricing strategies and how to write product listings that sell!
• Dive into additional product features to enhance your product listings, such as Metafields, Product Bundles, Cross-Selling & Up-Selling.

Module 7: Orders, Inventory, Delivery & Returns

Learn how to process orders, manage inventory and organise the logistics of your business, from shipping rates to returns.

Module Highlights:

• Grasp how to process and manage your orders.
• Generate shipping rates for your vendors, products and countries.
• Set up a self-serve returns portal and learn how to manage exchanges and refunds.

Module 8: Marketing Mastery

Master the art of effective Marketing to share your business with the world and generate results.

Module Highlights:

• Understand the power of marketing and the many different forms it takes to grow a business.
• Determine your marketing objectives, or goals, for your business.
• Perform regular competitive analysis to know your position in the marketplace.

Module 9: Effective Email Marketing

Craft automated email flows that convert and build relationships with engaging email campaigns.

Module Highlights:

• Set up engaging Sign Up Forms, to capture email addresses of prospective customers.
• Master the art of Automated Flows to automate your marketing efforts, driving traffic and sales while you sleep!
• Create compelling Email Campaigns to announce sales, offers, new collections and more!

Module 10: Blogging Bootcamp

Learn about the importance of blogging, how to write keyword rich articles and leverage AI to churn content regularly.

Module Highlights:

• Understand the five main blog formats that convert the most.
• Set a winning content strategy for your blog for ongoing, long-term success.
• Learn how to use AI to churn out frequent, relevant and targeted blog content.

Module 11: Simple SEO

Demystify SEO to help rank your website, products and content higher on search engine results page.

Module Highlights:

• Learn the basics of both Technical & Content SEO so your website content is aligned with search engine algorithms.
• Discover how you can perform ongoing keyword research.
• Utilise AI to monitor your SEO performance and automate tasks.

Module 12: Social Media Marketing

They say social media platforms are the new resume, at least for online businesses! Set your social media accounts up for success.

Module Highlights:

• Perfect your Pinterest strategy with effortless and targeted content for your products, blog articles and style guides to drive ongoing, organic traffic.
• Identify the perfect Instagram strategy for you and your brand and learn how to post effectively to drive traffic and generate sales, plus how to leverage AI.
• Set up Instagram Shopping to tag your products in your posts for effortless shopping!

Module 13: Winning Customer Service & Sales

Give your prospects and customers a reason to shop with you and purchase again with excellent customer service.

Module Highlights:

• Learn how to address queries and concerns, and uncover the 5 Golden Rules.
• Ask for feedback and reviews to generate social proof and positive feedback for your brand.
• Install live chat to effortlessly speak with prospects and existing customers 1-2-1 whether at home or on-the-go on your phone!

Module 14: Affiliate Marketing

Reach new audiences through Affiliate Marketing, and reward your brand ambassadors with a chunk of the sale.

Module Highlights:

• Set up Collabs on Shopify to build your Affiliate Program for free.
• Learn how to find affiliates within your niche on social media.
• Using templates and scripts, reach out to potential affiliate partners to start building your network of brand ambassadors.

Module 15: Subscriptions & Memberships

Generate recurring revenue through Membership and Subscription programs to offer additional value to your customers.

Module Highlights:

• Discover the different free and paid subscription apps available to Shopify users.
• Learn how to market and promote your Membership or Subscription program within your marketing efforts and on your website.

Module 16: Financials & Admin

As your business grows, you’ll need to have a basic understanding of your bookkeeping and business finances.

Module Highlights:

• Learn how to monitor your Shopify payouts from sales.
• Track your income and expenses.
• Manage your sales and keep on top of payments with an Order Book.

Who is this course designed for?

This course is designed for anyone who loves interior design and wants to turn that passion into a profitable business. Whether you’re a beginner and share your favourite designs on a social media page or have professional experience within the industry, Design Dropship Academy will provide you with the knowledge, skills and support you need to succeed.