Chris Do – Brand Style Guide Kit (The Futur)

Seeing our work in the wild, poorly designed, is easily our worst nightmare. Delivering beautiful work professionally, though, doesn’t always prevent that nightmare from becoming a reality. There’s no guarantee things will always be perfect, but having guidelines in place helps things get done well.

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Create a document that gives people who work on your brand clear visual guidelines. When everyone’s on the same page, it results in consistent design across multiple touchpoints.

Set yourself apart by offering a complete visual identity instead of just sending a folder of logo files. Create more impact by making things easier for people who work on your brand.

Establishing your own style guide template will save you days worth of effort when the time comes to deliver your visual identity work. We’ve done all of the work so you don’t have to.

This guidebook will walk you through creating a style guide step-by-step. From an in-depth breakdown of each section of a style guide, to suggestions on how to deliver the end product, this is everything you need to know to create brand guidelines for your clients.

We wrote everything so you don’t have to. Writers call this a swipe file. We call it a proven shortcut. Regardless of what kind of style guide you create, you’ll be able to copy and paste text for every section. No more sitting down and writing out detailed instructions—ever.

Get the brand guidelines that we created for one of our clients and see our template in action. Base your decisions on work we’ve already done and see how we empower our clients to roll out their new brands beautifully.

We’ve prepared fully-designed, ready-to-use, highly-customizable template files that you can simply open, edit, and send to your clients. Adjusting the typography, grid, and color scheme is incredibly easy. You’ll get the templates in native InDesign, Keynote, and Adobe XD formats.