Chris Rocheleau – The Epic Ad Formula Workshop Code Methodology

For over a decade, and tens of millions in ad spend, I’ve quietly used this exact influence system to build ads that not only get clicked… but actually convert at a higher rate

I’ve field-tested this inside my own agency as well as with other businesses and agencies I’ve personally coached over 15+ years of real-world client data, offers, and 100’s of Industries.

This method has created 8 figured businesses from absolutely Nothing within less than a year by only getting ads to work better… and only making minor tweaks to an offer based on what our ad testing tells us.

This is not a course on headlines.
This is what happens after someone clicks “See More.”
This is where 90% of ads fall apart — and where the big wins are hiding.

We’ve Witnessed too many ads fall short of getting conversions due to a sub-par (or non-existent) body copy that doesn’t “Presell” like it should

We’re taking the best neuroscience there is about marketing:

– Threat evaluation

– Social cognition

– Value assessment

– Decision making

…and combining this with our proven social media messaging methodology.

Then we dissect this extremely effective ad sentence by sentence, and even word by word to discover the sequencing of “synapse fires” going on in the brain.

And then we derive an even more effective, neurologically sound, psychologically superior copywriting formula specifically for ads in the social media environment.

We’re combining:

1. The best in neuroscience (brain imaging) for neuromarketing, persuasion, and decision making.
2. A proven, practical methodology for writing social media ads for Meta, Google, Reddit, etc
3. 15 Years of Marketing Strategy and Ad Management.

…and from this, derive the neuroscience that guides the messaging for successful ad campaign’s.

We’re going to be teaching all this together for the first time in a 3 day workshop.

Dr. Nic is bringing the neuroscience… unlike any other training you’ve ever seen.

I’m bringing experience with tens of millions of dollars in ad spend across hundreds of client accounts, and the results to go along with it.

The result? Participants will “upload” these methods into their brain:

• The structure and sequencing for optimal attention (and retention)
• Neural Networks that “fire” for each section within the ad
• How we create “instant understanding” within the sub-sections
• The actual neuroscience behind each sub-section
• The process to trigger specific decision making neural networks 

All of this leads to a positive, frictionless, natural buying decision.

The Mechanics of this affect your ads in a certain, positive way:

• Higher conversion rates (crucial algorithm signals)
• Attract a higher quality, prequalified person more likely to convert
• Optimized feedback loops to the algorithm for sustainable scaling
• Exit learning mode faster and stabilize results
• Automatically create larger, higher quality retargeting audiences

It’s my updated and refined E.P.I.C. Ad Formula… amplified by an even deeper, neuroscientific reasoning behind why it works

Because it works WITH the decision making pathways in the brain… instead of against it.

Because it triggers the neural networks in an optimal sequence… instead of sub-optimal where most marketing lives and accepts classically low conversions.

I’ve used this same structure for optimizing emails that convert better…

…sales pages to increase conversions

…retargeting ads to actually work

…webinars

…Ad Videos and Video Sales Letters.

(Even live selling to a client)

It just makes every piece of marketing work and convert better.

And while we’re being transparent… I’ve even used it to “reason” with unreasonable family members have a meltdown over politics… successfully.

If you want to overcome being “Algorithm Dependent” where your ads are at the mercy of the algorithm as you “swim in a sea of sameness”…

…then get this science-backed influence formula that “manufactures consent” to make more sales REGARDLESS if the algorithm “favors” your ad or not. 

It’s time to finally reveal this:

CODE Methodology Presents:

“The E.P.I.C. Ad Formula Workshop”

The Art and Science of “Social-Feed-Selling”

A Note from Chris

Being a full time marketer, agency owner and consultant for over 15 years I got sick and tired of seeing the same tactics and strategies being “rehashed” over and over.

So I developed a messaging system where I defined every “Element” on how humans make decisions.

This does not just regurgitate and rehash the same marketing/copywriting training everyone else does.

The “E.P.I.C. Ad Formula” is our flagship method to that consistently beats any ad we test against it.

As a result, and if used properly, this method always increases conversions and bottom-line revenue. Period.

Chris Rocheleau
Creator, The E.P.I.C. Ad Formula