Clyde Bedell – How To Convert White Space into Advertising That Sells

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Clyde Bedell – How To Convert White Space into Advertising That Sells

“How to Convert WHITE SPACE into ADVERTISING THAT SELLS”

A Basic SHORT COURSE in ADVERTISING CREATION by Clyde Bedell – $597

( Includes PDF transcripts and mp3 downloads )

Simple one time $597, no per-month charges, no extra costs, no nickel-and-diming or download fees.

This is your chance to study the life’s work of the advertising genius of the century, Clyde Bedell. You’ll love what I’ve put together for you.

I’m Michael Senoff and I’ve teamed up with Barrie Bedell, the son of the great ad man, Clyde Bedell and for the first time we’ve digitally published . . . The Greatest Advertising Course Ever Created.

It’s called “How to Convert White Space into Advertising That Sells”.

Here’s the story.

I interviewed Barrie Bedell after learning about this training from a box of old Jay Abraham materials I purchased 20 years ago.

In this box was a huge maroon spiral bound course 11 X 14 inches and the title was embossed in GOLD foil lettering

This was back when I was buying and selling used Jay Abraham seminars on eBay.

It’s how I got my start in this crazy marketing business.

“Advertising Mastery” was the name Jay Abraham gave for the same training you are going to learn about below.

See what Jay Abraham has to say about this training.

I was so impressed with this course that I contacted Barrie Bedell, the son, and recorded a hardcore, five-part interview with him about his father.

Keep reading to get this interview.

I kept in contact with Barrie off and on over the years mainly because I knew first hand of the intellectual GOLD he had inherited from his Dad.

Barrie was essentially retired and he was not doing much in advertising.

From conversations with him, I knew Barrie’s son had no interest in the advertising game.

BUT I DID!

If something happened to Barrie this advertising gold would be lost forever.

I HAD to do something to preserve it for future generations who want to learn from the masters of the advertising craft.

Previously, Barrie lived on an avocado and lemon farm.

On that farm he had a huge garage to store all his father’s original “How To Convert White Space Into Advertising That Sells” courses.

Unfortunately, Barrie was forced to move from the Ventura California farm and was only able to take a limited supply of his fathers archives to his new place. He’s now in Oxnard California south of Ventura.

All of the remaining courses were dumped into the trash because Barrie had nowhere to store them in his much smaller place.

What a crying shame, I thought to myself.

Saddened by this, I propositioned Barrie to let me digitize his father’s most important work in to easy to read PDF files.

And then, I negotiated for a limited time license to offer this training to YOU for a tiny fraction of what the original courses were sold for.

I fought tooth and nail to get Barrie to agree to let me offer this training for the ridiculous low price of only $597.

In the 1960s, hundreds, maybe even thousands of copy editors and ad men paid up to $23,675 in today’s money.

Of course, Barrie’s no schmuck.

He wanted his piece of the action from this promotion too.

I told Barrie, that if he allowed me to offer this to you, I would invest my own money to digitally reproduce his father’s training to today’s digital download standards.

Once you get your hands on this digitized training, you’ll appreciate all I’ve done in publishing and making this historic work available for such a low cost.

From the interview that started it all 9 years ago.

To the expensive and labor-intensive process of deconstructing the printed course material and scanning of each oversized page one by one.

The printing was close to 70 years old, so we had to digitally enhance the color and resolution so when you zoom in on each ad and each lesson, it looks better than the original printed version.

Plus, having this as digital PDF files is so much better and more convenient than lugging around these giant manuals.

The only way you could study this material was to be sitting at your kitchen table or sitting on the floor.

You can read about famous advertising men in books for under fifteen bucks. You can hear others teach and talk about them at over priced marketing seminars costing five to twenty-five thousand dollars a head.

But you can’t experience and gain an intimate understanding of these advertising geniuses until you study their life’s work.

So who is this Clyde Bedell guy and how can he help me?

Firstly, Clyde Bedell wrote his own textbook, How To Write Advertising That Sells, which McGraw-Hill published first in 1940, followed by a second revised edition in 1952. It became a hot best seller among teachers and practitioners, and entrepreneurs because of its informal style and plentiful examples.

The book is out of print however, you can find a few on Amazon ranging in price from seventy to over one thousand dollars.

I’ve got permission from Barrie Bedell to gift you this book at no additional cost with your order.

By 1963 Clyde Bedell’s advertising techniques were so successful in so many different industries that the Newspaper Advertising Executives Association begged him create an easy-to-use, systematic course.

And that’s what I have here for you.

It’s called How To Convert White Space Into Advertising That Sells.

This advertising training course consists of 14 oversize manuals (11″ X 14″) which contain 15 parts.

If you scroll down to the bottom of this page I have scanned in each and every page so you can see at how dense this training course is.

Anyway, the content within these pages reveal the most profitable and proven advertising strategies and marketing techniques that any business could ever hope to find.

I consider Clyde Bedell to be one of the greatest advertising minds our world has ever seen. And I’m proud to be one of his students.

Bedell’s powerful, high-response techniques have sold billions of dollars worth of cars, furniture, real estate, consumer goods, memberships, professional services, and more… all during the 1930′s, 40′s, 50′s, 60′s and beyond to today.

For the first time ever, you can grab this complete set of his rare, amazing, profit-generating, advertising training manuals in color.

This advertising training course contains the secrets that can literally EXPLODE YOUR PROFITS overnight.

They have done so for countless others.

And when applied, they will do so for you. Click to order

 

HERE’S WHAT YOU GET . . .

 

Below is the outline of your core training of “How to Convert White Space into Advertising That Sells”

You’ll enjoy each module as a high quality digitally reproduced PDF download.

You’ll be able to use Adobe’s robust browser to, read every printed word, zoom in and out of each ad and study each of over 394 illustration ad examples.

You can take these lessons with you on the go.

You can read them from your smart phone, home computer or lap top.

You can listen to the audio interview segment I conducted with Barrie Bedell nine years ago.

There is no man alive today to share the great and rich history of one of the world’s greatest advertising experts.

Barrie, the son knew his father best and you can listen to him share the story on your computer, iPhone or mp3 player.

Or you can read the word for word printable PDF transcripts of the interview with Barrie because these are made available too with your training.

Now you’ll own all the tools and training you need to Convert White Space into Advertising That Sells.

Look at what you get for only $597. (A fraction of what you would pay for one tiny ad!)

Don’t wait another minute. It’s taken me close to a decade of keeping in contact with Barrie to finally convince him to let me offer this to you for such a ridiculously low price in readable downloadable PDF form.

Compared to the huge printed course it’s so much more conducive for the study of your advertising craft.

And I know you’ll appreciate the time and investment in getting this training published in this manner.

Click to order

 

OVERVIEW 5 Part Audio MP3 Interview With Barrie Bedell About His Father Clyde Bedell

YOU’LL WANT TO LISTEN TO THIS FIRST – –

– 162-minute audio with 61-page transcript

For the full description of each interview and bonuses click here.

Next Are The PDF Modules Of The 15 Part “How to Convert WHITE SPACE into ADVERTISING THAT SELLS” Course.

1. Module One – THE ADVERTISING JOB

– 16 pp. of which 8 are type–8 are illustrations, ads, cases. CD

For the full description of each interview click here.

2. Module Two – SIX FOUNDATION TRUTHS

-PART 2.SIX FOUNDATION TRUTHS 16 pp. of which 7 are type–9 are illustrations, ads, cases.

For the full description of each interview click here.

 

3. Module Three – RAW MATERIALS OF ALL GOOD SELLING 16 pp. of which 7 are type–9 are illustrations, ads, cases.

For the full description of each interview click here.

 

4. Module Four – THE GREAT PROVEN HEADLINE INGREDIENTS

-16 pp. of which 8 are type–8 are illustrations, ads, cases.

For the full description of each interview click here.

5. Module Five – BODY COPY – WHERE THE SELLING GETS DONE

A. Whetting & Sharpening Desire

-16 pp. of which 6.5 are type—9.5 are illustrations, ads, cases.

For the full description of each interview click here.

 

6. Module Six – BODY COPY WHERE THE SELLING GETS DONE

A. Carrying Conviction

B. Being Believed

16pp. of which 6 are type–10 are illustrations, ads, cases.

For the full description of each interview click here.

 

7. Module Seven – BODY COPY WHERE THE SELLING GETS DONE

C. Asking for Action & Business

16 pp. of which 7 are type–9 are illustrations, ads, cases.

For the full description of each interview click here.

8. Module Eight – WRITE FOR EASY READING

-16 pp. of which 6 are type–10 are illustrations, ads, cases.

For the full description of each interview click here.

9. Module Nine – COMMUNICATING THROUGH LAYOUT AND TYPE (1).

-16 pp. of which 6 are type–10 are illustrations, ads, cases.

For the full description of each interview click here.

 

10. Module Ten – COMMUNICATING THROUGH LAYOUT AND TYPE (2).

16 pp. of which 6 are type–10 are illustrations, ads, cases.

For the full description of each interview click here.

 

11. Module Eleven – COMMUNICATING THROUGH LAYOUT AND TYPE 3.

16 pp. of which 4 are type–12 are illustrations, ads, cases.

For the full description of each interview click here.

 

12. Module Twelve – FOLLOW-THROUGH. In-Store efforts that Supports Ads and Increases Sales and Profits

-16 pp. of inter-mixed type, illustrations, and ads.

 

For the full description of each interview click here.

 

13. Module Thirteen – STANDARDS, RULES, MINIMUM CHECK LISTS and How to Use Them

16 pp. of which 10 are type–6 are illustrations, ads, cases.

For the full description of each interview click here.

 

14-15. Module Fourteen – CONCLUSIONS, SELF-TESTER INDEX

-32 pp. of which 9 are type instruction and information. 22 are illustrations, data, tests, and miscellaneous.

For the full description of each interview click here.

 

Bonus #1 – How to Write Advertising That Sells Book – 2nd Ed PDF

This is the same book selling on Amazon prices ranging from $80 to over $1200

539-page document

For the full description click here.

 

HERE’S WHAT “HOW TO CONVERT WHITE SPACE INTO ADVERTISING THAT SELLS” WILL DO FOR YOU

Once you order this course and study it, you will know more about what makes advertising sell than anybody else in your field or community.

You will learn how you can make your advertising sell and bring you more money for less cost, consistently.

And that’s because the course was written by a master student of advertising that accessed millions upon millions of dollars worth of results-tested advertising.

These results were compiled and revealed in a system that takes you step-by-step from how to think about advertising before you even start the ad, right down to the final pitch to get the money.

Although there are many other useful advertising books and training, nowhere else is there an entire proven, tested system laid out for you step-by-step that will enable you to turn what would typically be an advertising expense into a money generating annuity to pay you over and over.

Download and study all fifteen (15) modules of How to Convert White Space into Advertising That Sells. Listen to the five-part bonus interview I recorded with Barrie Bedell. Devour the revised 1952 second edition best selling textbook, How To Write Advertising That Sells published by McGraw-Hill.

And Imagine cutting your actual cost of advertising in half or more— by doubling your response rates. Imagine your ads being so compelling that your prospect saves them and use them later to sell a spouse (or another decision-maker) on purchasing your product or service.

This course will teach you exactly how to make your ads accomplish all this and a great deal more. And now it’s yours for only $597 without any ongoing payments.

Way less than a fraction of what one typical ad cost, Amazing!

A full-page ad would easily cost you $5,000 to $10,000 or more in most average size towns.

AND a Google or Facebook Ad Words Campaign could cost you $5,000 for a $1 per-click (pay-per-click).

AND— If you got just ONE idea out of the course which gave you 10%… 20%… 40% better response rates… you would more than easily recoup your money instantly.

BUT, you will be thrilled to know that Bedell’s manuals will give you a lifetime of HOT, PROVEN, TESTED, PROFITABLE… SELLING IDEAS. Amazingly, all for less than you pay for a single small ad!

Act boldly!

ORDER NOW! HERE’S HOW

Your How to Convert White Space into Advertising That Sells download instructions will be sent instantly after your order is placed.

Click the Yellow ‘Buy Now’ Button Below!

!Note: It may take a second or two for the order window to open up. Be patient

I Repeat — $597 is all you pay. There is nothing more to buy and no monthly fees of any kind.

The second your order is confirmed, PayPal will re-direct you to a page with a yellow button that when clicked will take you to your download page. You’ll quickly own a time tested, perfected and practical advertising system proven to slash costs, multiply results and optimize profits for any business, product service or profession.

After your order is placed you will see the image below. Then simply click on that button to access your downloads. I’ll also send you your download links to the PayPal e-mail address you used when you placed your order by e-mail.

Your Order Is Private and Secure

You should know this order page is secured by powerful 128-bit encryption – Every transaction is heavily guarded behind next-level encryption. If something seems suspicious, PayPal security specialists are immediately on it to help protect you from fraudulent transactions. And remember, we never ask for any sensitive information from you in an email. This means your information will be safe and secure. However, if you prefer to place your another way, feel free to call or text 858-692-9461.

If you have any questions text or call me on my cell phone at 858-692-9461.

Sincerely,

Michael Senoff

Your Clyde Bedell’s How to Convert WHITE SPACE into ADVERTISING THAT SELLS Descriptions Are Below

You’ll be able to immediately download everything below once you order

OVERVIEW – 6 Part Intensive Interview with C. Barrie Bedell, Son Of The Great Advertising Genius Clyde Bedell.

I had the lucky fortune of interviewing the son of this great advertising genius. And oh what and interview it is. You will get a detailed and personal account of the history of this great Advertising legend. Hearing the story from the man who loved him most brings Clyde back alive for you to learn from.

The first name recorded in the National Retail Advertising Hall of Fame was Clyde Bedell’s.

Among six nationally known nominees he was given 65 percent of all 2000 votes cast from sales and promotion executives.

Born in 1898, Bedell found himself in the forefront of the advertising industry by the 1930’s and 40’s. He taught businesses to sell and advertise more effectively and intelligently, always in accord with his basic belief: “all good selling is serving”.

In his first advertising agency job Clyde raised by mail about $50,000 among the nation’s osteopaths — over 75 years ago!

He sold the Curtis Publishing Company on accepting the only advertising they have ever run on any system of therapeutics — a series of half pages in the Saturday Evening Post.

Additionally, Clyde wrote the ads, too. He was 22 at the time. You won’t find this interview anywhere but here.

Highly effective advertising is a dying art and these five recordings have preserved some of the long time secrets of the trade from one of it’s all-time best.

– 162-minute audio with 61-page transcript

Click here to order the 15-Module Clyde Bedell Course!

 

Next Are The PDF Modules Of The 15 Part “How to Convert WHITE SPACE into ADVERTISING THAT SELLS” Course.

1. Module One – THE ADVERTISING JOB

-16 pp. of which 8 are type–8 are illustrations, ads, case histories.

In module one, The Advertising Job, you’ll . . .

● Discover the hard truth behind great selling and the 3 MINIMUM REQUIREMENTS every ad you run should meet

● The biggest (and easiest) secret three ways to sell something

● The pure shock of the Marshall Field ad designed to discourage reading

● You’ll understand the secret psychology behind this Frigidaire ad that frustrated manufacturer– until responses start rolling in!

● Spot the outrageous difference between LAZY ads and ads that WORK

● An almost fool-proof way to know how much to spend on your advertising

● The Little Dress Ad and the thrilling secret how it sold 21 times space cost!

● What you need to know about “complete selling” and how this old school drapery ad will drive the message home. (p. 14)

● Demystifying the truth about how one store sells more fishing lures with one tiny ad than most retailers can sell with full-page spreads.

● A key strategy revealed by the contrast of the Sloane ad (on p. 12) with the less expensive, hard-working Horton ad on (p. 15)

● An example of excellent copy in the “LAST CHANCE” ad on (p. 15) and what made it sell its head off.

Click here to order

2. Module Two – SIX FOUNDATION TRUTHS

16 pp. plus 51 ads of which 7 are type–9 are illustrations, ads and case studies.

● The truth about SELLING and SERVING

● The true reason people BUY (if you don’t know the answer you will lose before your begin)

● Why people are suspicious about advertising and what you can do about yours

● How to get prospects to believe you. It’s not what you think.

● Exactly how much you should say about your product or service— how much will they read—when do you stop

● When should you advertise—the exact time is revealed in module two

● How to use the 6 truths to skyrocket your sales and profits.

● If you don’t follow this measuring system, your selling force will be a fraction of what it could be.

● Compare and contrast Ad #54 and see how it’s like Ad #7 from Part 1 – you’ll look at it in a whole new light!

● See what women want from an ad – a timeless lesson in seeing inside her brain. Wouldn’t it be nice if we could do this?

● By the time you’re halfway through this part of the Course, you’ll be among a relative few who understand selling at such a deep level.

● Without this 4-part TRUTH process, your advertising will never be as strong as it could be.

● Contrast the selling power on the same page as this small but mighty DAVID JONES ad takes on this big but weak MACY’s ad.

● Look at some current furniture ads in your paper or online. Are they as good as the kind that gave Goodman’s $250,000 EXTRA VOLUME?

● On page 4 you’ll learn why GOOD ads are GOLDEN RULE ads.

● You’ll see how this blockbuster ad (discussed in Part 1), and how it puts 20 times as much selling power on a pair of gloves as the Schroeder ad puts on an entire suit of clothes (PART 2, p . 9)

● If you don’t follow this measuring system, your selling force will be a fraction of what it could be.

● Compare and contrast Ad #54 and see how it’s like Ad #7 from Part 1. – You’ll look at it in a whole new light!

CONSTANTLY remind yourself that all good selling is SERVING

Click here to order

 

3. Module Three – THE RAW MATERIALS OF ALL GOOD SELLING

16 pp. of which 7 are type–9 are illustrations, ads, cases.

In this module, you’ll learn how to dig these essential (raw) materials out of your product/service and put them to work for you.

● HOW can such weak advertising as Cadillac’s (p. 2), be justified economically? Read the copy for Ad #76 and see one of the best classified ads ever run.

● Read Ads #69 and #70. Are things what they appear?

● Can you sell ANYTHING effectively without analyzing it for the RAW MATERIALS of GOOD SELLING?

● See this shocking case study of 3 chairs which confirms our “copy gospel.” Absorb it on p. 9.

● Have a look at the sensational case history of Honda… Very few ad people can prepare such simple, powerful advertisements

● CHECK YOURSELF! Did p.14 teach you something new about how to start creating an ad?

● Who is conducting the research and analyzing the raw materials of your merchandise? Are they even capable of capturing the full selling power?

● See how easily good copy can be developed from a proper list of BENEFITS and PRODUCT POINTS (p. 8)

● Be sure you appreciate the ridiculous aspect of the Cadillac ads shown – remember, you can’t bore anyone into buying from you.

● Always avoid THIS weakness like the plague.

● MOVEMENT! Advertising should propel action – not hitchhike. See how to spice things up.

 

Click here to order

 

4. Module Four – THE GREAT HEADLINE INGREDIENTS

-16 pp. of which 8 are type–8 are illustrations, ads, cases.

The headline is the 2nd most important part of your ad • Does your headline have a concealed message? This Module will help you write headlines that jump off the page and grab your prospects before they have a chance to get distracted.

Whether you PAY for ads or CREATE them you should know these 5 headline ingredients plus the 12 rules for strengthening your headlines.

● The ugly truth why countless dollars are wasted by ad creators who believe “everyone” reads an ad with a concealed or obscure message (if you confuse, you lose!)

● Why you need to MEMORIZE the 5 great headline ingredients. Every great executive should know these.

● Shocking examples of how few New York ad people know anything about headlines! (p. 6)

● The card shuffle trick for strengthening ALL the headlines in your advertising.

● Why small minds have little hope in advertising and the ugly secret why they still get paid to write.

● Why an illustration is desirable in an ad.

● “DYNAMITE” in advertising: defined!

● Don’t just read, but STUDY these great Story ads. (p.15)

● The amazing ad that sold 20 TIMES space cost in one week… without even showing the price on the page!

 

● The only way to create a great business, web site or retail store name.

KNOWING all about headlines gives an ad man and his business a great competitive advantage, so make it a point to MASTER these Bedell headline ingredients detailed in this section.

Click here to order

 

5. Module Five – BODY COPY – WHERE THE SELLING GETS DONE

A. Whetting & Sharpening Desire

-16 pp. of which 6.5 are type—9.5 are illustrations, ads, cases.

Once you have captured attention, this is the beginning of how to convert prospects to your offer. In this modele you’ll learn how to sharpen and whet desire for your product or service • The AIDCA formula and it’s impact on your message • Four major selling rules you don’t want to forget • Ads for watches, furs, lipstick, auto repairs, TV’s and crabgrass killer. What were the results? How to improve them!

● See how running weak ads can be only 5, 15, or 20% as good at “selling” as a single store and yet they still come out all right.

● Is this a good excuse for running weak, hard-to-read ads?

● Discover how often the AIDCA formula can help you.

● Why a good ad is like a living organism and how all the MODULE should be present (and in right relationship).

● Understand these disciplined SELLING RULES. Standards make the difference.

● The gang’s all here! Glance back through and note the variety of ads shown so far. Everything from real estate to TV to men’s watches to pea jackets to furs to lipstick to auto repairs and crabgrass killer

● You’ll sharpen your understanding when you realize these principles underneath ALL good advertising.

● Apply this criteria and you are unlikely to make serious advertising mistakes.

● Your aim is to be effective rather than “creative.”

 

Click here to order

 

6. Module Six – BODY COPY WHERE THE SELLING GETS DONE Carrying Conviction

B. Being Believed

-16pp. of which 6 are type–10 are illustrations, ads, cases.

How to carry maximum conviction and have your message believed. The 7-fold-Problem your ad faces and how to conquer it. Four more selling rules that you must abide by or suffer financial loss. More ads analyzed for their effectiveness, plus case histories.

● Read the VITAL point on p.1 of cover: If the message in an ad doesn’t translate the item advertised into real value at the price, the ad isn’t good – and FEW ads ARE good.

● STOP at the 7-Fold Problem shown on p. 2 and THINK

● Realize this is a job for pros–not amateurs!

● Can you count how many ad people could tell you the rules used to make their copy believable?

● Here’s a good lesson for you! Contrast #1297 which is creative and weak, with #198: forthright and powerful!

● Isn’t it shocking to see how great stores like Fields, run such weak ads? (pp. 4-7)

● Examples from around the world… The ads in this PART are from Atlanta, Phoenix, Los Angeles, Chicago, New York, Bangor, San Francisco, Toronto, Detroit, Greensboro, Sydney, San Diego, Santa Barbara, Raleigh, Auckland, Bloomington, Nashville.

● No excuses! You can get a rich and varied advertising education anywhere – And this one is universally proved and applicable. Make the most of it!

Click here to order

 

7. Module Seven – BODY COPY WHERE THE SELLING GETS DONE

C. Module Seven Asking for Action & Business

16 pp. of which 7 are type–9 are illustrations, ads, cases.

7-vital-rules for ad-writing • How many syllables per 100 words should your ad contain? •What approach can you take to sell something everyone is tired of hearing about? • Don’t create or pay for ads that do not follow the directives of this section.

● If an executive who pays for advertising grasps the fateful truths in this PART, he won’t have any patience for wishy-washy ads which wind up indifferent in the mind of the reader.

● If you create ads, here’s how you can prevent being a parasite.

● How to be a propeller – this will point the business you advertise where it wants to go.

● Could the creators of any of these ads be considered professionals?

● Why should management tolerate ads that sell for all the stores in town instead of specific locations?

● WHAT makes ads sell? Use of proved precepts and principles of persuasion.

● Many people creating weak ads for strong stores are ignorant of these principles… But small stores that use strong ads become bigger, stronger stores!

● See the excellent ads from Grand Forks on p. 2 as well as the ads from Halifax on p. 10 – they should lead you to an appreciation for copy and the right approach.

● Ad creators who bask in unearned glory – simply because their stores are popular – might well study p. 14.

Click here to order

 

8. Module Eight – WRITE FOR EASY READING

16 pp. of which 6 are type–10 are illustrations, ads, cases.

This can make the difference between the life or death of your ad:

● DON’T create ads and don’t pay for ads with hard-to-read copy.

● Many ad creators are completely unaware that certain criteria must be met for easy to read writing.

● Here’s how to check the readability of your advertising comparing and old Kodak ad and with Polaroid.

● You’ll scratch your head and wonder why ad people are so uninformed after you see this… One issue of Sunday N. Y. Times can furnish enough bad ads to illustrate a whole text on advertising and A LIBERAL translation of “soiree symposia” by a “stuffed shirt copywriter” (p.11).

● If your copy has “enormous value” , it’s as important for top management to know it as well as the ad creators to know it – Unfortunately, in many businesses, retail and manufacturing, NO ONE knows it. Hence, the enormous waste in advertising.

● Copy that doesn’t fit “YOUR LIVING PROSPECTS” will hardly sell them.

● Study these rules for writing and you’ll produce “easy reading.”

Click here to order

9. Module Nine – COMMUNICATING THROUGH LAYOUT AND TYPE 1.

– 16 pp. of which 6 are type–10 are illustrations, ads, cases.

No matter what you say in your ad, if you don’t create an ad for maximum readership you will not get maximum readership! The wrong layout will kill readership and thus your response.

This section tells you how to lay out your ad for maximum readership:

● SEE how most advertising people as simply playing with their employers’ $$$ (p. 2)

● Find out the difference between creative exercises and selling messages.

● What kind of stores should have dirty show windows and dirty show cases?

● A tough definition of “layout” so you can begin appraising your layouts against it.

● You’ll see the most reliable of all layouts and how so many layout artists conceal the story the writers are paid to reveal.

● Ask yourself why the errors in ads on p. 14 (made many years ago) are still being made today.

● Learn the difference between Note ad vs. Editorial readership.

● The fact remains, if AD CREATORS knew the importance of their work they might strive to EDUCATE THEMSELVES in advertising’s great body of timeless truths.

● Money Math: Note the “noted” scores of news items (p. 14), against the “noted scores” of even the weakest ads

 

● What a pity to get a reader’s attention, then DO NOTHING WITH IT… here’s how to fix it.

● You’d think the Macy shoe ad (p. 5), was created by people determined on destroying the business – How would you easily double this ad’s readership?

 

Click here to order

 

10. Module Ten – COMMUNICATING THROUGH LAYOUT AND TYPE 2.

– 16 pp. of which 6 are type–10 are illustrations, ads and case studies.

 

● The 2 simple questions on this cover should help ad creators and those who pay for advertising AVOID many of advertising’s most common errors

● It ain’t rocket science! Ads on p. 5, from New York and Washington, D. C. are proof of the non-academic, highly intuitive approach of retail ad people to their jobs.

● Pretty shocking how recent Cadillac copy fits a 1914 Ford, isn’t it?

● SERIOUS ad people need to study this part, and Executives who pay for ads need to understand it.

● Ads on p. 5 were all created by relatively “high-priced” professionals, but the ads are not PRO in INTEREST, PERSUASION, or COMMUNICATION – see why.

● These observations are not just poking fun – but to point out VITALLY important lessons in ad creation

MANUFACTURERS of all kinds would save money and serve their dealers better if they USED the questions on p. 11 to guide their products and advertising.

Click here to order

 

11. Module Eleven – COMMUNICATING THROUGH LAYOUT AND TYPE 3.

16 pp. of which 4 are type–12 are illustrations ads cases.

● Stop stealing from yourself! Find out why an ad creator who gets half the response he should really be getting from an ad, is actually doubling space cost for his employer, and why you could argue this is a mild form of theft.

● Since management doesn’t know how to demand better than fractional response – that’s what it generally gets.

● Are your ads free of the 26 LAYOUT and COPY PERVERSIONS listed on p. 7? Are you sure?

● Creepy Copywriters… Are those who create ads like #474 and #476 professional ad people or “SUBVERSIVES”?

● Consider the terrific selling power in Ad #478 and take note of these factors that affect ease of selling.

● WARNING! Every Executive who pays for advertising should carefully read p.5, then examine his own ads with a critical mind and eye.

● Here’s why a surprising number of ads run for otherwise good businesses which in no sense of the word could be called “good advertising”.

● Weak components, weak ad! It is not enough to say “they are is good”, or “the arrangement is neat” because an ad is a composite of all its component parts – One or two good features cannot save it.

 

Click here to order

 

12. Module Twelve – FOLLOW-THROUGH In-Store effort that Supports Ads and Increases Sales and Profits

– 16 pp. of inter-mixed type, illustrations, and ads.

In-store and in-house sales support can add volumes of profits to the strength of your advertising. This section shows in great detail how to plan it, orchestrate it, and profit from it • Step-by-step case history of one business that followed Bedell’s methods and watched the cash-flow skyrocket.

 

● As a consumer – WHICH of these ads would you prefer to try to get information from? Consider the ads on p.12 and try to decide which one pulled a higher response: left or right?

● Is it smart to run ads which don’t relate to other aspects of a store’s or manufacturer’s selling?

● Good luck finding an ad in your local paper that uses good copy to sell a “sale” as well as the one on p.7.

● Do your ads miss such wise selling power?

● Management has to initiate dynamic and aggressive FOLLOW-THROUGH or else everything “falls through”.

● Have a look and actually ANALYZE the copy in Ad #501… Despite the fact it’s a sale ad, note the use of selling copy loaded with BENEFITS all the way through – Think this had anything to do with its powerful pull?

 

● Does your advertising conform to the TRUTH that “ALL GOOD SELLING IS SERVING”, as well as the advertising in this PART?

● The PROOF is in the pudding – An Executive or Ad Creator who UNDERSTANDS FOLLOW-THROUGH is unlikely to neglect it once he has experienced its real worth.

Click here to order

 

13. Module Thirteen – STANDARDS . RULES . MINIMUM CHECK LISTS And How to Use Them

16 pp. of which 10 are type–6 are illustrations, ads, cases.

In-store and in-house sales support can add volumes of profits to the strength of your advertising. This section shows in great detail how to plan it, orchestrate it, and profit from it • Step-by-step case history of one business that followed Bedell’s methods and watched the cash-flow skyrocket.

● HERE is a gold mine for the executive or conscientious ad creator.

● This part summarizes a great deal of the preceding PARTS – and if you read and understood the earlier PARTS, the words here have vital significance to your success as an ad creator.

● It all boils down to this! The PRECEPTS and PRINCIPLES you have been given are truly the ENDOCRINES (life-blood) of professional selling-in-print.

● Become thoroughly familiar with what this PART sums up, and you will be able to analyze almost any ad for weakness and strength.

● STUDY Ads #516 and #519 on p. 2 and contrast them with #317 and #320 – at this point, you’ll effortlessly comprehend what makes this advertising sell!

● Forget about winning any awards if you want to make money: Advertising awards are still being given as related on p. 3. Avoid these costly mistakes!

● Heed this advice – Execs who spend money for advertising can eliminate much of the “phony” , “specious” advertising that is so common… don’t get tricked into plausible but actually wrong advertising advice, no matter how attractive!

● PROOF on p. 3! Executives who do not understand advertising may get 5% effectiveness, while competitors get 60% – a handicap no one can afford.

Click here to order

 

14-15. Module Fourteen – CONCLUSIONS SELF-TESTER INDEX

32 pp. of which 9 are type instruction and information. 22 are illustrations, data, tests, and miscellaneous.

● Here you’ll LEARN the 3 principal functions of language.

● Do your ads use language in the least effective way – or the most important?

● Here’s how to get the “Best of All” selling ideas into your headline.

● You’ll discover proven ways of “Involving the Reader”.

● Find out what group of advertisers are the worst wasters of ad money.

● If you KNOW what this program teaches, you can easily pass the test on the yellow pages, and it will be worth your while to take it regularly!

● Discover how you can apply these methods to NATIONAL ADVERTISING.

● Don’t be fooled – MANY ad creators kid themselves and their employers – that advertising isn’t supposed to sell… that it’s just supposed to make favorable impressions—create favorable attitudes. BALONEY!

● Advertising is one of the only 3 SELLING FORCES on earth, and it should always go as far as possible to complete a sale, always! (WEAK ad people dislike this view)

● When you KNOW HOW TO USE advertising effectively you’ll like it, and you’ll NEVER be satisfied with less than all the “sell” you can get for the money.

Plus own more than 90 additional ads reviewed in this issue.

Click here to order

Bonus #1 – How to Write Advertising That Sells Book PDF – 2nd Ed ~ This is the same out of print book selling on Amazon for hundreds of dollars. One seller is even asking over $1000!

Clyde wrote HOW TO WRITE ADVERTISING THAT SELLS (McGraw-Hill) immediately after leaving Marshal Field’s and while lecturing at Northwestern University (5 yrs.) This genuine “HOW” book was the best seller on copy for over 20 years. 539-page document

Click here to order

 

HERE’S WHAT “HOW TO CONVERT WHITE SPACE INTO ADVERTISING THAT SELLS” WILL DO FOR YOU

 

Once you order this course and study it, you will know more about what makes advertising sell than anybody else in your field or community.

You will learn how you can make your advertising sell and bring you more money for less cost, consistently.

And that’s because the course was written by a master student of advertising that accessed millions upon millions of dollars worth of results-tested advertising.

These results were compiled and revealed in a system that takes you step-by-step from how to think about advertising before you even start the ad, right down to the final pitch to get the money.

Although there are many other useful advertising books and trainings, nowhere else is there an entire proven, tested system laid out for you step-by-step that will enable you to turn what would typically be an advertising expense into money generating power.

Download and study all fifteen (15) modules of How to Convert White Space into Advertising That Sells. Listen to the five-part bonus interview I recorded with Barrie Bedell.

Devour the revised 1952 second edition best selling textbook, How To Write Advertising That Sells published by McGraw-Hill. On Amazon Cloud-9-Books is selling one in like new condition for $1120.70 plus shipping. You’ll get a digital version from me at no cost with your order. So there, I’ve saved you a few buck already!

Imagine cutting your actual cost of advertising in half or more— by doubling your response rates. Imagine your ads being so compelling that your prospect saves them and use them later to sell a spouse (or another decision-maker) on purchasing your product or service.

This course will teach you exactly how to make your ads accomplish all this and a great deal more. And now it’s yours for only $597 without any ongoing payments.

Way less than a fraction of what one typical ad cost, Amazing!

A full-page ad would easily cost you $5,000 to $10,000 or more in most average size towns.

AND a Google or Facebook Ad Words Campaign could cost you $5,000 for a $1 per-click (pay-per-click).

AND— If you got just ONE idea out of the course which gave you 10%… 20%… 40% better response rates… you would more than easily recoup your money instantly.

BUT, you will be thrilled to know that Bedell’s manuals will give you a lifetime of HOT, PROVEN, TESTED, PROFITABLE… SELLING IDEAS.

Amazingly, all for less than you pay for a single small ad!

Act quickly before Barrie pulls this offer out from under me. He’s old and sometimes can be crotchety so you can never tell with him.

 

ORDER NOW! HERE’S HOW

 

Your How to Convert White Space into Advertising That Sells download instructions will be sent instantly after your order is placed.

Click the Yellow Buy Now Button Below

Note: It may take a second or two for the order window to open up. Be patient

I Repeat — $597 is all you pay. There is nothing more to buy and no monthly fees of any kind.

 

The second you place your order, PayPal will re-direct you to a page with a yellow button that when clicked will take you to your download page. You’ll quickly own a time tested, perfected and practical advertising system proven to slash costs, multiply results and optimize profits for any business, product service or profession.

After your order is placed you will see the image below. Then simply click on that button to access your downloads. I’ll also send you your download links to the PayPal e-mail address you used when you placed your order by e-mail.

 

If you have any questions text or call my cell phone at 858-692-9461.

Sincerely,

Michael Senoff

Clyde Bedell

LOS ANGELES — Retail advertising expert confesses: “All good selling is serving.”

The first name recorded in the National Retail Advertising Hall of Fame was Clyde Bedell’s. Among six nationally known nominees he was given 65 percent of all 2000 votes cast from sales and promoting executives.

Born in 1898, Bedell found himself in the forefront of the advertising industry by the 1930’s and 40’s.

He taught businesses to sell and advertise more effectively and intelligently, always in accord with his basic belief: “all good selling is serving”.

In his first advertising agency job he raised about $50,000 among the nations osteopaths by mail — over 75 years ago!

He sold the Curtis Publishing Company on accepting the only advertising they have ever run on any system of therapeutics — a series of half pages in the Saturday Evening Post. And Clyde Bedell wrote the ads, too. He was 22 at the time.

In California, when Californians, Inc. was one of the countries big national accounts, he handled half of it for one advertising agency, when he was 25. Clyde counted coupons and analyzed ads in detail. He wrote ads that produced coupons from better-qualified prospects for half to two-thirds the cost of his competitor’s.

At Butlers Brothers, then the world’s largest wholesalers, he sold general merchandise by mail, and had actual response on about $2,000,000 worth of direct selling advertising a year, when that was a lot of money.

He reduced mail selling costs so much he was made Director of Sales and Advertising, over about 1000 employees. Applying his principles of mail selling to man-selling, he generated enormous specialty volume, and taught sales staffs that “formula selling” pays off handsomely.

In 1934-5 for N.W.Ayer, he sold Ford the only national sales training program they had used in many years. He then created the entire program (a reversal of policy in car presentations), and this was the one year in ten before the last World War, and many years following, that Ford beat Chevrolet in sales.

Years later, Mercedes Benz was so thrilled with just one idea he gave them that they gave him a brand new car. That single idea sold tons for them.

While lecturing copywriting classes at the Northwestern University School of Commerce, Bedell could not find a book that presented a systematic, integrated approach to the creation of selling copy; not just words for words’ sake. But powerful persuasive copy that would make advertising highly profitable.

He found no book based on the organized siftings of systematic research. Instead he found assorted intuitions and fragments of experience.

So, he wrote his own textbook, How To Write Advertising That Sells, which McGraw-Hill published first in 1940, followed by a second revised edition in 1952. It became a hot best seller among teachers and practitioners, and entrepreneurs because of its informal style and plentiful examples.

By 1963 Clyde Bedell’s advertising techniques were so successful in so many different industries that the Newspaper Advertising Executives Association literally begged him to write down all his secrets in an easy-to-use, systematic course — How To Convert White Space Into Advertising That Sells.

In How To Convert White Space Into Advertising That Sells, Bedell reveals six foundation truths that makes marketing successful:

All good selling is serving.

People only buy to get benefits.

Benefits must be supported by product points and features.

People will read any amount of copy — as long as it’s interesting, helpful or service-rendering copy.

For consistent profitable advertising: there must be planning, and on time.

The “boss” — the top management — must understand, believe in and enforce these foundation truths and the principles that make advertising work.

Bedell fearlessly challenged anyone in the advertising community who based their practice of advertising mainly on hunch or intuition. He rightly challenged those who claimed to be “professionals” who wasted advertising dollars on methods long proven by research to be ineffective.

Meet Barrie Bedell

Advertising Advice You Can Take to the Bank . . .

IN AN ERA when advertising agencies and designers espouse “creativity,” “image

and other nonsense in lieu of measured results, Barrie’s goal is unequivocal: maximum sales and profits at minimum cost. He is an internationally recognized top authority in his specialty: sales-winning advertising. Without peer in the retail arena, he has produced extraordinary results for hundreds of products and services in numerous and diverse industries, from heavy equipment to software.

Barrie is a top copywriter, teacher and consultant. In 1964 he co-founded BASIC/ Bedell Advertising Selling Improvement Corp. with his late father Clyde, author of the McGraw-Hill classic, How to Write Advertising that Sells, and first person elected to the Retail Advertising Hall of Fame.

He has added abundantly to the singular base of timeless advertising truths discovered over more than 80 years and organized into a powerful, practical Advertising System! À system capable of producing moderate to near-miraculous results for virtually any worthy business, product, profession or service anywhere, in any economic climate. À dynamic Advertising System continually tested, checked, proven and re-proven, updated, refined and expanded.

Prior to forming BASIC, Barrie achieved noteworthy advertising success in the manufacturing, mail order, advertising agency, real estate and retail fields. He is credited with producing startling share-of-market and sales increases even during recessions for a wide array of advertisers (including doubling in eight months the customer list developed over 10 years by a Chicago mail order marketer).

From offices in Santa Barbara, California Barrie continued, as an independent consultant, to serve accounts around the world with a variety of advertising improvement services and publications including the Copy Dept. Archives, a vast arsenal of unique retail ads and direct mail promotions unparalleled in selling fire power.

Barrie Bedell knows what works, what doesn’t, and why. He has authored numerous articles and niche market “how to” manuals including the massive Total Selling & Advertising Service Floor coverings. He personally has written and/or supervised ads and direct mail packages that pulled over $500,000,000 (half a B-b-billion dollars!) in sales, mostly for small retail, service and other entrepreneurial businesses. He has sold over $5,000,000 of his own information products and services devoted to improving advertising and marketing results.

Bedell’s ability to create — and teach any receptive individual or organization how to create and/or improve — advertising results, makes him a top consultant, effective seminar leader and popular repeat performer at conventions and marketing boot camps across North America and abroad.

His consulting clients included multi-national corporations, media companies, giant chains and small, aggressive, independent businesses around the world. Barrie served accounts in the United Kingdom, Australia and California

He has binders crammed with testimonials from grateful advertisers. His biography appears in Who’s Who in the West.

To obtain information about the Copy Dept. Archives, wide range of Bedell publications, creative and consulting services contact: Michael Senoff at 858-692-9461 or [email protected]

Click to order

 

*How To Convert White Space Into Advertising That Sells and How To Write Advertising That Sells was also published as ADVERTISING MASTERY in a deluxe bound limited edition with supplements. Testimonials below apply equally to this classic original edition of identical content. 1996, 2019 C. Barrie Bedell. All Rights Reserved.

Enthusiastic Acclaim!

What Today’s Top Marketers, Business Executives and Entrepreneurs Are Saying About Clyde Bedell ADVERTISING MASTERY Course

The Secret to Amassing Spectacular Wealth, Income and Profits

“Only a few people outside my inner circle realize that the bulk of wealth I have created for myself and my clients over the years is a direct result of the influence and philosophies of some of the great strategists and marketing minds from the past.

Unquestionably, Claude Hopkins is the master. His influence has easily added over six million dollars to my personal income. David Ogilvy is right up there too. He probably contributed two or three million more. Rosser Reeves taught me a lot. So too, did John Caples.

But there’s one man from the past I was not fortunate enough to know — until now. His name is Clyde Bedell and he operated from the 30’s through the 60’s. Clyde uncovered universal princi- ples about selling, advertising, influence and persuasion none of my other mentors even understood.
I wish I’d had Clyde as my mentor then … I know I’d have earned ten million dollars more just by applying things with his fresh, new slant. If it teaches me things, it can probably teach you a trick or two also!”

—Jay Abraham , Abraham Publishing Group , Torrance, CA

Legendary Master’s Buried Treasure

“Those of us who live, breathe, eat, sleep marketing and know how much money can be made by recycling the ‘old masters’ work into today’s media grab at something like this like a caged lion suddenly let loose on a hunk of bloody meat. I did . .. and uncovered a little pile of gold.”

—Dan S. Kennedy, Publisher, No B.S. Marketing Letter

High Payoffs from Ethical Advertising

“I was fortunate to know and receive counsel from Clyde Bedell, one of the true marketing wizards of all time. His advice for improving the selling effectiveness of our tea has been worth significant dollars to us over the years.
I would urge any entrepreneur who wants big payoffs from ethical advertising techniques to immerse himself in the timeless, priceless, and universally applicable Clyde Bedell classics I personally have found so valuable.”

—Mo Siegel, founder and CEO , Celestial Seasonings, Inc., Boulder, CO

Still 30 Years Ahead of Its Time

“The Clyde Bedell ADVERTISING MASTERY course is a buried treasure. Every person in marketing and advertising, particular- ly those in Direct Marketing for any medium, should have this at his or her fingertips. It will refresh and inspire the creative spirit, and produce advertising that brings markedly higher result Written more than 30 years ago it is yet today more than 30 years ahead of its time. I am convinced that my copy of this treasured course will provide enrichment to our promotional efforts for years to come.”

—Ed Burnett , Ed Burnett Consultants , author , “The Complete Direct Mail List Handbook” and “How to Grow a Small Business” Montvale, NJ

Valuable Addition to “Secret Library”

“I was happy to discover this rare course that I nearly cried. These are the proven principles and secret strategies of Clyde Bedell, one of the top ten advertising legends of all time.
I’ve made this odd shaped treasure part of my ‘secret library’ of tools that help me create killer ads. I sure don’t want my competitors to get their grubby hands on it.”

—Joe Vitale , author of “The Seven Lost Secrets of Success” and the American Marketing Association’s “Complete Guide to Small Business Advertising,” Houston, TX

Surprised How Valuable It is Today

“Although he wrote it decades ago, I was frankly surprised that ADVERTISING MASTERY’S teachings are as valid today as if they were based on the very latest psycho-demographic profiles.
Bedell spent years and years carefully studying, documenting, and refining his course .

When he put it all together he brightly illuminated the path leading to the only thing that real- ly matters in any sales presentation: how to avoid time squandering, money-wasting detours and go straight to what works

If you’re the owner of any kind of business, or a ‘company man’ or ‘company woman’ looking to move up, but especially if you’re in advertising, marketing, sales promotion or public relations, working without ADVERTISING MASTERY is like running with your laces tied together. If you have the chance, get it!”

—Bernard Hale Zick , Founder , Intl. Society of Speakers, Authors and Consultants , author of “The Impatient Investor ” series , and “He Who Talks First Wins!”, Kingwood, TX

 

Like Giving Ad Rookies a Loaded Gun

“I strongly object to your selling this rediscovered cache of Clyde Bedell’s ADVERTISING MASTERY Course! As you know, I’m a direct marketing copywriter whose client list includes America’s largest and most aggressive mailers. I work only five hours a day, five days a week, yet I make an income of mid-six figures a year like clockwork. I am able to live the good life in a good place because I know how to use the principles Clyde Bedell taught decades ago.

Selling these courses now would be like giving every Yuppie kid copywriter and every in-house Mac jockey a loaded gun! Why? Because we’d see an end to stupid copy, ineffective graphics, and bungled planning. That’s not good for those of us who have been making big bucks for years using Bedell’s principles!

Look, we have a nice thing going and we don’t want any- one to rock our boat. Don’t do anything hasty”

—John Nicksic, Direct Response Copywriter, Santa Fe, NM

Outperforms All Previous Efforts

“Now that I finally own ADVERTISING MASTERY you couldn’t get it away from me . I wouldn’t part with my set for any amount of money. I’ve already used it to create ads and direct mail that outperforms everything I did previously. I’ve gained more busi- ness, at higher fees, than ever before!”
—Jeffrey Taylor, Vice President, Consultants Research Institute, Torrance, CA

No Corporate Slush Fund Bailouts

“I own my own publishing and software business. When we invest large sums of money for mailings we must get results. We don’t have a corporate slush fund to bail us out. That is why I am so sold on what we have been able to build with the help of the Bedell course.”

— Lee Rector, LMRector Corp., Reno, NV

Personifies the Master Teacher

“Clyde Bedell has been the greatest influence on my teaching career. More than anyone else, he taught me to instill profes – sionalism in my students — to urge them to strive for excel – lence, and to try to be wise enough to recognize it on those rare occasions when it is manifested.

I hope, through the years, I have been able to pass along to my students Bedell’s adherence to principles and his belief that morality should not be one thing for Sunday and another for Monday, nor should it be one thing in our human activity and another in business.

Since I first met him in person 30 years ago, I have been impressed by his breadth of knowledge and his ability to com- municate it. The vigor of his mind and body,the warmth of his personality, his interest in his fellow man personify the master teacher and make him the most unforgettable character I have ever known.

I am confident that folloing Clyde’s principles and trying to pass them along to others made me a better college teacher, enhanced my reputation, and helped me gain a full professor- ship and tenure at several universities and to end my career as a department head — all of which was possible without the doctoral degree.”

—Richard Joel, Professor and Head, Department of Advertising (retired), University of Tennessee, Knoxville, TN

Career Took Off

“By judiciously applying the principlesin Clyde’s course my career literally took off … I write killer resumes that have land- ed me four top lines. I run store staff training sessions that pay off at the cash register for the retailers involved. I help stores promote my lines and plan dynamic storewide advertising strategies that generate remarkable sales and profits.

I write compelling sales letters that pay off in increased commissions. I write and publish a newsletter that generates ‘plus’ business I wouldn’t normally get. Most businesses today pay ten or even a hundred times more forjust one dud ad than they would pay for this course.”

—David Love, Manufacturer’s Representative, Davis, CA

Irreplacable!

“After struggling for 12 years to find reliable advertising guid- ance, I heard about and purchased the Clyde Bedell course. The day it arrived was the most rewarding of my advertising experience. I had finally found someone who had a tested and proven advertising system I could rely on, instead of just runing ads and hoping for the best.

I ended up buying three sets of the course which I now keep in three separate locations as a safeguard against loss, exactly as I do with our irreplaceable computer backup disks. Having acquired every piece of advertising material Bedell offers, l’m proud to say it has played a huge part in helping us grow from one store to four, in two states, in the last seven years.

At the same time, larger competitors who thought they had advertising expertise failed and went out of business.”

—Dean Kuebler, Kuebler’s Furniture, Crescent City, CA

 

Employees Keep Stealing Them

“I have again lost those Bedell manuals we purchased from BASIC a few years ago, and which ensure I will be able to make a living till the day I drop. Our employees like them so much that they keep stealing them ! Any chance of getting another set?”

—Yeo Toon Joo, YTJ Total Communications Pte Ltd, Singapore

 

A Goldmine for Pros . . . A Godsend for Beginners

“Clients, free lancers and agency people, at all levels, can stop trying to figure out why few ads work and most fail. The answers were written down 30 years ago! They’re all here!

It’s incredible! This old fashioned, oversized, how-to course teaches ‘success-truths’. Clyde Bedell shows and tells exactly what must be done to create advertising that literally creates profits.

His prose is clear and to the point. His reasoning and his examples are fully backed by years of research and actual market. testing conducted personally, by clients, and by major advertising associations.

His photos of copy and layouts before and after correction are indispensable. l’ve never seen illustrations that, all by themselves, so graphically show the differences between success and failure.
For a pro, those photos are a goldmine. Studied by a beginner, the photos should quickly result in better advertising than most of the useless gunk running now.”

—Andi Emerson, President, The Emerson Marketing Agency, Inc., New York, NY

Below is every page of your course in small thumbnail images. Look at how dense the material is. You will be able to zoon in and read every word of instruction. You will access commentary on each and every loosing and winning ad (over 521).

Never before has this training been offered in such high quality digital production. And you won’t find it anywhere else especially at this low price.

Scroll down to see all of the images.

Get Clyde Bedell – How To Convert White Space into Advertising That Sells download

MOVE OVER, LARRY KING – MEET THE GREAT MICHAEL SENOFF!!!

Who is Michael Senoff? Quite simply, “Professor” Senoff is a genius! He’s highly successful entrepreneur who has made his living by interviewing some of the smartest people on the planet.

Michael is one of the best interviewers in the world. Michael is also the expert on how to record, edit, and publish information material.

Michael uses the power of story to make his information easy to to remember. It’s entertaining and students can access it at home or on the road with their mobile devices.

Michael’s style of interviews are designed to be superior to any lecture out there. They are easy to hear and understand. They are more informative and natural. And the information is more dynamic and dense.

You are going to love what Michael has put together for you and especially listening to Michael’s interview with Barrie Bedell.

Readmore: http://archive.is/G5xpx

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