Colin and Samir – Creator Startup Cohort 2

We’ll kick off the course by discussing the 5 stages of a creator startup to give you an overview of where you are at in your business and where you are headed. Then, through 8 videos, you’ll build out the pitch deck that you’ll be using to work with brands. We’ll also take you through our Brand Deal Financial Planner Template and show you how to predict revenue and keep track of your partnerships. We’ll close the chapter discussing the biggest friction points that are common for creator businesses to run into and how to handle them.

We’ll begin chapter 2 with an overview of the pitch process. You’ll create a list of your north star brands, and we’ll dive into what to do when a brand reaches out to you. From there we’ll talk about best practices for doing cold outreach to the brands that you want to work with. We’ll share a conversation with our agent, and discuss the process of working with representation. We’ll also share a conversation with the CEO of a major brand to talk about what brand’s look for when working with creators. We’ll close out the chapter by discussing the legal side of brand partnerships, and walk through a vetted contract template that you can use for your deals.

The final chapter of Creator Startup begins with a walkthrough of the execution phase of the pitch process. We’ll discuss the exact steps of the execution that you need to look out for, and how this part of the process could change depending on if it is “Brand-Led” or “Creator-Led”. We’ll also talk about how to create a great integration that overdelivers on the brand’s expectations. We’ll conclude with an outline of what you need to do in order to turn a one-off deal into a long-term partnership.