ConversionXL, Charles Farina – Google Analytics 4

After taking this course you’ll…

• Understand why GA4 is the future of Google Analytics and why getting started now is important (hint: GA4 will not import data from existing Google Analytics)
• Learn about the new event-driven data model GA4 uses and how it is similar or different to other analytics solutions (Snowplow, Heap, existing GA, etc).
• Develop an implementation plan for dual-tagging or migration of your existing Google Analytics properties.
• Ability to leverage enterprise features that were previously only available in Google Analytics 360 including the BigQuery integration, funnels, and unsampled data.

Get ConversionXL, Charles Farina – Google Analytics 4 download

Learn everything you need to get started with GA4

GA4 requires a new implementation/code for web reporting, so we will provide you everything need including implementation specs, step-by-step walk-throughs, and debugging.

By the end of the course you will understand how to use features that were previously only available in Google Analytics 360 including BigQuery(raw-data) integration, analysis module, and different data/sampling limits.

This course is essential for you if …

• You currently use Google Analytics and want to future-proof yourself and any organizations that use GA.
• You want to get access and knowledge to new features never available in GA standard before including funnels, BigQuery Integration, and pathing.
• You want to know more than anyone else. Soon everyone will be talking about GA4 properties and you will be ahead of the curve.

This course is NOT for you if…

• You expect GA4 to solve everything or be feature complete. This is still an early launch and they are under heavy development.
• You already consider yourself an advanced user of GA4. (CXL will have an advanced course in the future)
• You are a slow adopter. This course is designed to put you well ahead of the curve, so if you don’t like being ahead with new technology, consider coming back later.