Copyhackers – Copy School 2020

Description

Copyhackers – Copy School 2020

how life-changing your digital course, software or coaching program is.
You’d be wrong.

… how many upsells, downsells, tripwires, surveys, pixels and ninja stars you’ve managed to sprinkle across the world’s most “epic” funnel.
You’d be wrong.

… how many 5-figure checks you’ve anxiously signed off on for high-level consultants, coaches and masterminds to tell you WHAT to do but not how to do it.
You’d be wrong.

… how many late nights curled up in fetal, praying to all that’s good and pixely that your copy somehow converts.
You’d still be wrong.
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Amy Porterfield photo

“Ry Schwartz has been my not-so-secret weapon for six years. He’s the copywriting genius behind five separate multi-million dollar sales pages for my digital course launches. In my early years, way before I could afford to hire Ry, I invested in learning how to craft my own copy. I knew that copy was the lifeblood of any business and when you know what to say and how to say it, you instantly connect with your audience. Copy creates connection and connection creates conversions. I learned that from Ry.”

— Amy porterfield

Copyhackers training is used and trusted by…
sproutsocial logo shopify logo freshbooks logo balsamiq logo deadline funnel logo typeform logo marie forleo logo convertkit logo mailchimp logo canva logo

Because as every top-in-class marketer, copywriter or business owner will tell you… cash doesn’t change hands, lives don’t get impacted, and YOUR biz doesn’t get rewarded with record-breaking profits until… YOUR COPY CONVERTS.

Which is also…
The real reason copywriters and marketers drink.

Don’t let Don Draper’s fictional swag fool you.

Drinking is not an emphatic glass-clink to celebrate a job well done.

It’s to calm the PTSD from that last time you hit “share” on a Google doc with your client or the higher ups and prayed to the copy gods that it actually converts.
It’s to grapple with the existential crisis that comes from stress-eating Cliff bars on a Sunday night and toggling through Spotify playlists waiting for inspiration to strike.
It’s to feign the confidence that you actually know what you’re doing when you get assigned an email sequence or sales page – while on the inside you’re helplessly trying to pacify a pitchfork-wielding mob of inner voices. (Was that last win a fluke?… Can I do it again?… Am I a one hit wonder like those Macarena dudes?… Should I just quit while my reputation and ego are intact?)

Or if you’re a business owner…

It’s to soothe the shot nerves from the last time you had to patch together a 5-minute copy education from the blogosphere in order to whip up the landing page, sales page and sales emails that would actually get your product into the hands of customers.

So yea.. the pressure is real

Insta-Pot stuck on high, real.

Overtaxed adrenals with no amount of adaptogens that can fix it real.

And it’s justified.

Cause in reality, everything you do in your career and business depends on it.
business owner
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Allow me to be blunt…

Without the copy, the lofty acquisition goals you whiteboarded for that SaaS you spent 19 months coding are just that. Goals.
Without the copy, your online course (aka the reason your friends and family barely recognize you anymore) doesn’t enroll a single student.
Without the copy, the cash you’re sending to Zucks to put you in front of a hyper-targeted audience does nothing but help him target another 50-acre estate off the Amalfi coast.
Without the copy, your “next level” funnel that you spent all of last quarter’s marketing budget on is nothing but a set of lines and empty boxes spread out across an overpriced flow chart.

The skeleton of a real-world marketing campaign.

The dead bones of a rotting digital carcass.

Without the beating heart, flesh and connective tissue that actually makes things MOVE.

The “STUFF” that actually makes the cash register ring.

In short, nothing happens until your copy converts.

Nothing changes until your copy consistently and predictably gets the “yes.” And gets it at scale.

And that’s why…
Writing High-Converting placeholder
Writing High-Converting Copy is the Single Most Profitable Skill You Will EVER Master in Your Business or Career
We’ve proven it over and over again.

In our businesses. In our clients’ businesses. In our students’ businesses.

When you master the ability to quickly and confidently write high-converting copy, you’re arming yourself and your company with an invaluable $1,000 per hour skill.
Andrew

“Andrew Capland achieved a 350% uplift on Wistia’s trial-to-paid email sequence.”
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Andrew

Andrew Capland achieved a 350% uplift on Wistia’s trial-to-paid email sequence.

Wistia hired Andrew to re-write their trial-to-paid email sequence. In just 10 hours of work, using the exact techniques you’ll learn inside 10x Emails, Andrew was able to create a 350% uplift, representing well over six figures in additional revenue for Wistia.
Prerna

Prerna Malik sold nearly $18,000 of her agency’s services with just TWO… yes… TWO email sends.
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Prerna

Prerna Malik sold nearly $18,000 of her agency’s services with just TWO… yes… TWO email sends.

Prerna Malik is an A-list copywriter who runs the agency “Content Bistro”. Using just TWO quick email sends (using the templates from 10x Launches), Prerna sold out her newest productized service.
Tarzan

Tarzan Kay 3x’d her rates and made 15K on her very first affiliate launch
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Tarzan

Tarzan Kay 3x’d her rates and made 15K on her very first affiliate launch.

Tarzan Kay is a copywriter with a solid foundation and talent. Here’s how this training helped her 3x her rates…

“I’m such a believer in this program. When I first got 10x Emails, I was nervously quoting $75 or $100 per email without really knowing what I was doing. After 10x Emails, I’m so clear on my strategy. I know exactly what to charge and how to get amazing results for my clients. This has given me the confidence to bump my rate to $275 per email and offer full sequences and packages instead of less profitable one-offs.”

Tarzan spiked her knowledge and eliminated guesswork. “The email templates are so gold. Anytime I’m about to write a new sequence for a client, the first thing I do is pull out Ry’s templates and get to work. They take so much guesswork out of the equation, and have saved me hours and hours of time.”

I just wrapped up my very first campaign for a super competitive affiliate launch. Using the strategies and templates from both 10x Emails and 10x Landing Pages, I was able to hit over $15K in revenue! These programs are making money for me over and over again.”
Brad

Brad Wages helped his client generate $228,717 in sales by using 10x Sales Pages.
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Brad

Brad Wages helped his client generate $228,717 in sales by using 10x Sales Pages.

“I’ve written just one sales letter using 10X Sales Pages, but it was a huge success. Over the course of a 5-day launch, my sales page did 1161 sales for a grand total of $228,717.”
Ry

“I used the 15-Point Sales Page in a Day framework on a full-day intensive (that I sold for $3k). I updated my client’s sales page. And since re-launching it, she’s brought in $56,000 in one week.”
Read more →
Ry

“I used the 15-Point Sales Page in a Day framework on a full-day intensive (that I sold for $3k). I updated my client’s sales page. And since re-launching it, she’s brought in $56,000 in one week.”

My confidence comes from following the framework step by step. I know Ry and Joanna’s stuff works. It’s been used in successful, profitable campaigns in the past. And those are the examples being shared. That matters.

Having a proven process and understanding the psychology behind why we do certain things, everything from the introduction to the lead and the guarantee, plus all of these little sections that in the past were pretty easy to just skim over. But now I can come at them from a much more strategic place.

I followed their process so closely, to the point that if it didn’t convert, I’d question the offer, not the copy. I just love 10x Sales Pages. I’m so happy to have it as a resource.

I’m not only using it with clients but also for my own programs and products. Right now, I’m writing a sales page for my quiz program, and I’m definitely using everything that Ry teaches.”
Tara

Tara Gentile sold out 24 spots for her high-ticket live workshop within 15 minutes… 3x’ing her revenue
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Tara

Tara Gentile sold out 24 spots for her high-ticket live workshop within 15 minutes… 3x’ing her revenue.

Tara Gentile is a business owner, not a copywriter. But here’s what happened when she took this training…

An instructor and podcaster with Creative Live, Tara Gentile has built an incredible brand and a dedicated, fast-growing tribe. But she had a problem: she had a top-tier course that was perfectly suited for her audience – except her audience wasn’t signing up for it.

After struggling to sell out the 12 seats in this live training, Tara decided to give it one more shot. She’d launch the program again and, if it didn’t sell out, she’d close it down for good.

To increase her odds, she bought 10x Emails and 10x Landing Pages. After taking just a FRACTION of the training you’ll find inside Copy School 2020, Tara rewrote her launch materials: her emails and her landing pages. She focused on finding the messages that were most likely to convert, using everything she’d learned in our message-finding modules.

She relaunched the program and opened 12 seats to applicants.

Within 15 minutes of opening applications, she had more than double the number of applications she’d had during the last launch. The end result? She sold out all 12 seats… opened another 12 seats… and sold those out, too, tripling revenue.
Marian

Marian Schembari helped her client, Teachable generate over half a million dollars using the themeplates inside 10x Emails and 10x Launches
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Marian

Marian Schembari helped her client, Teachable generate over half a million dollars using the themeplates inside 10x Emails and 10x Launches.

“Before 10X I knew how to write a good email. But I didn’t know to write a 10x email. And holy crap did this course deliver on its promise. I did indeed 10x…. I 10xed my client’s investment (I helped Teachable make $500k using this sequence). I 10xed my hourly rate. I 10xed my available daylight hours. (Seriously, I now charge $500 per email and using Ry’s themplates it now only takes me ~1 hour to write.)

So yeah. Don’t take this course. I don’t want my clients to know I’m not actually special at all.”
Amy

An extra 150K+ in launch profits from 3 emails that took an hour to write.
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Amy

An extra 150K+ in launch profits from 3 emails that took an hour to write.

When Amy Porterfield launched her signature program, Courses That Convert, she partnered with Ry to write all the funnel copy.

By writing a unique 3-part show up sequence (which is now found in the bonus section of 10x Emails)… Amy was able to increase her average webinar attendance rate from roughly 25% to 33%, representing an additional profit of approximately 150K USD.
These wins didn’t come from months or years of learning and laboring.

They were earned in literally MINUTES or HOURS of knowing exactly what to do in order to generate dramatic “we be moving our biz into a 2,500 square foot loft with exposed brick” results.
This skill is literally priceless.
Because…
When you FINALLY have the confidence to turn your words into revenue, everything changes.
When you FINALLY have the ability to turn your Macbook Pro into a weapon of mass conversion, everything changes.

When you FINALLY have the Kanye-level confidence that comes from knowing what you’re doing rather than guessing and praying (aka the GAP method), you can hit “share” on that g- doc while sporting the world’s ugliest khakis and still feel like a million bucks. Hell, you can be “socks and sandals” guy and still strut out of the office at 5:01pm with your proverbial middle fingers in the air. #dontbethatguy
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If you’re a marketer or business owner, this means:

Being able to login to Hubspot, ActiveCampaign, Mailchimp, etc. at 2:04 pm and celebrate new sales notifications in Stripe or Paypal at 2:15 pm.
Being able to bootstrap more effectively instead of trying to find a copywriter who either doesn’t know their value or is looking to take 2% equity on something that doesn’t exist yet.
Being able to capitalize on flash sales, new campaigns and, yes, the world’s most epic funnel – without worrying about how those “hungry empty boxes” will actually get fed.

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If you’re an in-house or freelance copywriter, this means:

Proactively pursuing bigger projects instead of self-sabotaging out of your fear of not being able to deliver.
Being able to quote higher fees, negotiate a hefty raise or pushback on the pushback because you KNOW your copy makes you indispensable and invaluable.
Being able to pinpoint where a client is leaving money on the table, and swooping in to save the day with your skills – while cashing bigger checks in the process.

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Sarah Jones

“Huge thank you! I did the Minimum Viable Funnel last month, and it really, really resonated. We enrolled 12 guys into our program, which was a record. Our biggest month before March was 7 enrollments, so we surpassed that by 71%!! Amazing. THANK YOU. Coaching the Conversion is 100% aligned with me, and it was the easiest thing I’ve ever implemented.

61 pages of copy just flew out with the themeplates, the passion, and the empathy you coached me to coach with.”

– Sarah Jones, Business Owner

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Molly Mac

“Copy School gave me tools, templates, and processes that walked me step-by-step through how to develop my copy skills. Now I never have to start from a blank page again and I am completely confident in my copy because I know it’s based on data and experience, not guesses. And the results speak for themselves. My most recent email campaign had a 15% clickthrough rate and 3 times the expected signups.”

– Molly Mac, Copywriter

So if the rewards of this skill are so disproportionately high, why do most marketers (and some copywriters) treat copy like a close-talking lepper?
Simple. It’s kinda scary. Not kinda… A lot scary.

Double root canal without the laughing gas – SCARY.

Cause even though it’s the most profitable skill, it’s also the most subjective and confronting.

As you sit at your laptop with a Google Doc open, you wonder things like…

… Am I doing this right?

… Does this sound too salesy?

… Are these words gonna convert? Or am I wasting my time with something that’s already dead before I even hit send or publish?

There are apps that tell you what grade level your writing is at. There are plugins that will tell you if a word is spelled wrong. There are bots that will autocomplete a common sentence.

But there’s NO plugin, app or bot that will tell you if your copy is any good.

Only the market and your merchant account can tell you that. And rest assured, they will.

Every single time.

In cold hard numbers that don’t CARE how many Saturday nights you spent stress-eating cliff bars in front of a laptop. Or how much time and money you spent creating that thing you’re trying to sell.

That’s why it’s far safer to share a social post and pat yourself on the back for those 300 likes than it is to fire off a 300 word sales email and feel like a helpless hack as the Mailchimp monkey laughs at your whopping 1% CTR.

Confronting? Yep.

High stakes? Absolutely.

An unfair advantage to anyone courageous enough to master it? You already know the answer.

Simply put…

If you’re responsible for generating revenue inside your business or a client’s business – you’re responsible for gaining outcome-based mastery over this skill.

And damn right there’s a path for that.
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The Proven 3-Step Path to Results-Based Mastery (and declaring yourself the Most Profitable Person in the Room)
step one
Step 1: Master the Places Where Cash Changes Hands

The reason most founders, copywriters and marketers give up in their pursuit towards mastery is because they’re literally trying to master everything.

Which is pure insanity.

Unlike Facebook Ads or SEO – which are barely old enough to order a cheap whiskey from a Canadian dive – copywriting has been around for over 120 freakin’ years.

The amount of techniques, philosophies, schools-of-thought and the places to apply them are nearly endless.

That’s why even seasoned copywriters never quite feel like they’ve “made it” or that they’re “good enough.” The goal posts for mastery are blurrier than a Jackson Pollock to those people in Bird Box.

So to that we say “screw it.” Don’t shoot for this elusive thing called “mastery.” Instead, develop results-based mastery over the key marketing funnel assets where cash changes hands.

Meaning…

1. Your Website
2. Your Facebook and Instagram Ads (to turn strangers into traffic)
3. Your Landing Page (to turn traffic into leads)
4. Your Emails (to turn leads into primed prospects)
5. Your Sales Page (to turn primed prospects into customers)

Gain results-based mastery over these 5 cash-changing junctures, and you’ll NEVER have to worry about your ability to generate revenue in your business again. Or in your clients’ businesses again.
step two
Step 2: Need for Speed: Never start from scratch. Never second guess.

High-converting copy is meant to be written fast. Methodically fast.

It’s not a study game. It’s a speed game.

As a a founder, a marketer, business owner… or as a busy-ass copywriter who wants to serve all those clients fighting for your keyboard, you don’t have endless hours to labor over your Macbook while throwing back 18 Starbucks refills.

You don’t have time to play a poor man’s game of copywriting chicken with the blinking cursor.

Your CMO – your client – your employees – they can’t “wait” until you feel inspired enough to write the copy that keeps everyone, including the company’s Bernese mountain dog, fed.

And that’s actually an advantage for you. Because killer sales copy happens fast. Methodically fast. And that’s why the top-performing copywriters on the planet NEVER start from scratch – they start with the proven templates, frameworks and processes that churn out record-breaking copy in half the time it takes you to labor over that stuff that makes your stomach churn the second you hit “share.”
step three
Step 3: Recognize Copy as the Universal Blood Type of Your Marketing Campaign

You’re probably just as sick as we are of every marketing person on the planet professing their thing as “the most important thing” – SEO, CRO, funnels, high ticket services, ascension paths, inbound marketing, conversational marketing, etc.

Endless, right?

But the one thing they ALL HAVE IN COMMON is the requirement for high-converting copy.

Copy is the great unifier. It’s the O-Negative blood type that generously pumps its profit-generating power into EVERYTHING you’ll ever do in your marketing.

It was the “thing” in 1920. And it’ll still be the thing in 2020 and beyond.

When it comes to marketing, copy is an immortal Taoist sage who’s sipped from the fountain of youth and bottled that sh*t up for safekeeping.

You can blame it for being too humble. You can resist it. You can pretend it doesn’t exist or that it doesn’t matter. But with that attitude, it’ll likely outlast you and your business.

It’s time to let bygones be bygones and finally make peace with this most profitable skill.

And that means committing to actually mastering these key assets.

Not just being “blog smart” and name-dropping Ogilvy every chance you get. Not just learning the “101” stuff on Udemy.

But actually acquiring and applying the repeatable, evergreen skills and strategies that have helped create repeatable 6- and 7-figure wins for the brands, businesses and software programs you use everyday.

If you’re ready to do that… we’re initiating a brand new breed of copywriter and marketer:
The Most Profitable Person in the Room™ (noun)
Origin: Copy School 2020

Definition:

A confident, well-paid copywriter, marketer or business owner who’s developed the skills to generate profits on demand by mastering the 5 key junctures where cash changes hands: your website, ads, landing pages, emails and sales pages.

“Cool, but can you like… use that in a sentence?”

F-ya we can. Here’s what it means to be the “MPP”…

It means that…

… as a copywriter, you’ve de-commoditized yourself and set yourself up to charge A-list fees to A-list clients by mastering the critical junctures where cash changes hands.

… as a marketer or founder, you’ve given yourself and your team results-based mastery over needle-moving assets so that you can raise your in-house “profit quotient” and never be straight-jacketed in your ability to make good on those aggressive goals you set last quarter.

… as anyone directly responsible for generating revenue in your business, you’ve gained the confidence, clarity and processes for getting the “yes.” Getting it fast. And getting it at scale.
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We’ve Helped Over 1,500 Copywriters, Growth Marketers and Business Owners Become
The Most Profitable Person in the Room
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Suzanne Hamilton

The End of Guessing

“I called myself a copywriter before I enrolled in Copy School, but when Joanna shared her enormous amount of insights & practices – and Ry brilliantly took us through the process of converting readers to buyers – my copy became so much more effective and intentional.

After Copy School, I knew how to construct a strategic marketing plan for sales email sequence, I could explain the choices in copy I made in my copy – I wasn’t just sorta winging it anymore with my hodgepodge of collected knowledge. And with that came confidence, better clients, bigger results for clients, and more mon-ay in ma’ pocket!

I keep going back to the modules and videos inside – even a year later – there’s just SO much goodness inside. You can NOT go wrong with Jo and Ry – get ready for the WOW! (Or actually, don’t enroll – let me keep all their conversion secrets & tactics for myself.)”

– Suzanne Hamilton, Copywriter

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Bayardo Barrios

TOOLS AND PROCESSES THAT WORK

“Copy School’s given me all the tools and the process necessary to write high performing copy for my clients that keeps them coming back for more. I don’t know a better program. Thanks to it, I’ve been able to confidently land $3,000 projects from the get-go.”

– Bayardo Barrios

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Gin Walker

THE WAY FORWARD WHEN YOUR COPY’S IN A SLUMP

“Copy School transformed my life. I wish that didn’t sound so cliched, because it’s 100% true. I’d been languishing as a writer and editor for years, eddying around in vague and largely unprofitable circles … I knew there had to be some way to scoop up my skills and start making them truly work for my business.

Copy School showed me how to do that – big time! Like anyone, I battled with myself over the cost – it’s way more than pin money after all…! But believe me, it was the BEST investment I could ever have made.

The sheer value inside Copy School is BREATHTAKING – hours of super-personal tutorial videos, workshops and webinars, titan templates, interviews, insights, and hundreds (thousands?!) of killer tips, cheatsheets and checklists

It’s like Joanna and Ry emptied their entire heads into your brain, and arranged all their years of solid gold expertise on tiny, easy-access Skillz Shelves just for you!

Armed with Copy School confidence, I’m now revolutionizing my business in ways I could never have imagined. I have a brand new website, I’m already helping clients convert more prospects through deeply researched, targeted web and email copy – and I’m bloody loving it!!

Seriously, if you’re even slightly on the fence about Copy School – just jump in. You will land in a World of Joy :) .”

– Gin Walker, Copywriter

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Greg Hickman

ROOTED IN REPEATABLE FRAMEWORKS

“This program has helped me by providing a framework for every time I need to engage my prospects online. And the themeplates in 10x Launches convert like whoa!

– Greg Hickman, Founder of System.ly

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Lauren Van Mullem

BY YOUR SIDE WHENEVER YOU WRITE

“I return to the course again and again, re-watching videos and re-reading lessons, just to brush up and sharpen my copy of the day. It’s that useful. You bring it with you into every word you write, and it makes those words better.”

– Lauren Van Mullem, Copywriter

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Stephan Hovnaniann

LIKE MIYAGI TRAINING THE KARATE KID

“With every lesson, Joanna and her team passed along their experience and tactical details that can only come from a kind of master-level, Tibetan monk-slash-Mr-Miyagi. I want whoever is reading this to have that same experience, and come away with the same sense of empowerment that you can use words to accomplish more than you’ll ever imagine.”

– Stephan Hovnanian, Social strategy consultant at Bambu by Sprout Social

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Mark Crosling

NO OTHER TRAINING COMPARES

“I’ve done many online courses, but nothing compares with Copy School. No kidding. All the courses are stimulating, thought-provoking and totally resonate with me. Yes, Copy School is about copy and conversion copy, but weaved throughout are outstanding concepts of contemporary marketing and the psychology of the buyer. My writing has improved and I have more confidence in going deeper to hit those psychological trigger points.”

– Mark Crosling, Copywriter

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Why There’s No Better Team To Help You Become the Most Profitable Person in the Room in 2020

Joanna’s the founder of Copyhackers and the creator of conversion copywriting. She’s written copy for the likes of Metalab, Shopify, QuickSprout, Crazy Egg, BT, Tesco, Buffer, Edgar and Wistia. And she’s been invited to teach conversion copy on 50+ international stages including INBOUND, Mozcon, Call to Action Conference, Jeff Walker’s PLF Event, Copyblogger, Problogger and ConversionXL Live.

The creator of the “coaching the conversion” method, Ry Schwartz has been the not-so-secret hired gun behind dozens of 6- and 7-figure product launches and evergreen funnels. He’s written for and/or consulted with top online businesses like Amy Porterfield, Todd Herman, London Real, Josh Shipp, Jasmine Starr and Dan Martell.
Together, Joanna and Ry have been featured guest trainers for:

Marie Forleo — Amy Porterfield — Teachable — ConvertKit — Leadpages — Stripe Atlas — Sprout Social — Nathalie Lussier — Deadline Funnel — Thinkific — HubSpot — Podia
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Amy Porterfield

“Ry Schwartz has been my not-so-secret weapon for six years. He’s the copywriting genius behind five separate multi-million dollar sales pages for my digital course launches. In my early years, way before I could afford to hire Ry, I invested in learning how to craft my own copy. I knew that copy was the lifeblood of any business and when you know what to say and how to say it, you instantly connect with your audience. Copy creates connection and connection creates conversions. I learned that from Ry.”

– Amy Porterfield, Creator of Digital Course Academy

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Gin Walker

“Joanna’s trainings are incredible. Her techniques are genius in their simplicity. Her over-the-shoulder tutorials make absorbing the material both easy and fun. Even if you’re not a copywriter, you’ll be able to write with confidence and know it’s damn good.”

– Marie Forleo

If you’re ready to join an elite group of copywriters, marketers and founders as
The Most Profitable Person in the Room

here’s how we’ll get you there:
Introducing… copy school logo
Copy School 2020
The Most Profitable Person in the Room™ Edition

The most insanely comprehensive, ROI-focused copywriting training on the planet, engineered to make EVERY critical part of your marketing funnel more profitable from Day 1.

Let’s get this out of the way. Copy School 2020 is not for the faint of heart. It’s a full spectrum master’s level training for anyone responsible for generating revenue inside a digital business in 2020 and beyond.

Within seconds of enrolling, you’ll get immediate, lifetime access to:

7 complete copy training programs (each selling on their own for $1,000 – $2,000)
150+ training videos
Dozens of proven templates, workbooks, checklists, bootcamps and over-the-shoulder tutorials.

All pooling together to give you results-based mastery over EVERY marketing asset that matters.

Copyhackers training is used and trusted by…
sproutsocial logo shopify logo freshbooks logo balsamiq logo deadline funnel logo typeform logo marie forleo logo convertkit logo mailchimp logo canva logo
10x web copy

NEW FOR 2020!

Convert visitors on your website

Write any web page for SaaS, ecommerce or services using The Transformation Message Map and The 10x Page Plan, the foundation of 10x Web Copy that converts.

Instructor: Joanna Wiebe
Sells for: $1997
See what’s inside
10x funnels

NEW FOR 2020!

Plan and write 4 complete funnels

Frustrated by funnel maps with empty boxes you have no idea how to fill in? Rethink your funnels with this quick-hit series on optimizing 4 distinct funnels.

Instructor: Sam Woods
Sells for: $997
See what’s inside
10x emails

Engage, convert, retain and upsell your subscribers

Sales emails, nurturing emails, onboarding emails – you gotta plan ‘em and you gotta write ’em. And that’s exactly what we teach in this, our #1 most popular program.

Instructor: Joanna Wiebe
Sells for: $997
See what’s inside
10x landing pages

Optimize lead capture

Turn visitors into leads, subscribers, webinar registrants and more with this foundational conversion copywriting training. Includes the must-know Rule of One.

Instructor: Joanna Wiebe
Sells for: $997
See what’s inside
10x facebook ads

Knock out winning FB and Insta ads

What’s the secret to attracting more qualified links, reducing your ad costs, increasing engagement and generally killing it on paid social? It’s not a secret. It’s a process.

Instructor: Wahida Lakhani
Sells for: $997
See what’s inside
10x launches

Perfect for course creators

Use templates and the Coaching the Conversion framework to write course-launch emails that move people through the entire pre-launch and launch funnel.

Instructor: Ry Schwartz
Sells for: $997
See what’s inside
10x sales pages

Send your subscribers to sales pages that convert

If you’ve got a list of trial users, leads, subscribers or customers – or all of the above – close sales like a champ by sending them to a persuasive long-form sales page.

Instructor, Track 1: Joanna Wiebe
Instructor, Track 2: Ry Schwartz
Sells for: $1997
See what’s inside
copyschool includes
Great for SaaS and B2B  Great for ecommerce and B2C  Great for service businesses
120 days money back guarantee
Take 120 Days to Learn. Test. Profit.

The best part about Copy School is that you don’t have to wait months or years before kinda, maybe, sorta seeing a result.

Running FB or Instagram Ads? See if you can use the strategies and templates inside 10x Facebook ads to boost your relevancy score and reach more targeted prospects while lowering your cost to acquire new customers.

Got an email to write? Use 10x Emails or 10x Launches and fire off one of 30+ proven templates later this afternoon and see if you can make Copy School pay for itself with a single email send.

Got an underperforming landing page or sales page? You get the idea.

As long as you’re currently in the marketing trenches, chances are you’ll have DOZENS of opportunities over the next 4 months to 2x, 5x or 10x your ROI inside Copy School.

And if for whatever reason you don’t feel like you’re any closer to writing winning copy across every major stage of your funnel, simply send us an email to [email protected] within 120 days and we’ll send back every dollar.
When you enroll TODAY, here’s what you’ll be diving into within minutes:

10x Sales Pages (Value: $2,000)
10x Web Copy (Value: $2,000)
10x Funnels (Value: $1,000)
10x Emails (Value: $1,000)
10x Launches (Value: $1,000)
10x Landing Pages (Value: $1,000)
10x Facebook & Instagram Ads (Value $1,000)

When you add it all up, that’s a total, real world value of $9,000.

But because we’re SO excited to help you become the most profitable person in the room or team in the building, you can enrol in Copy School for just…
FOR INDIVIDUAL COPYWRITERS
12 monthly Payments of
$297
Get On The Waitlist
Or save $567 instantly by choosing a one-time payment of $2997
FOR TEAMS (3 SEATS)
12 monthly Payments of
$697
Get On The Waitlist

One-time payments also available.
You can add more seats, too!
secure checkout
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Things you’d be smart to ask before grabbing your credentials on the next page:
1. I’m new to this copy thing. Is Copy School gonna be too advanced?

This isn’t the generic, regurgitated, underwhelming “101” stuff tucked inside of Module 3 of that weird “content” course you never finished.

The concepts you’ll apply and start to profit from across all 7 programs are intermediate to advanced – and for the most part, not taught anywhere else.

That said, everything in Copy School is simple to learn and easy to execute. Clear instructions – never too short, never too long – with everything templatized to make them as execution friendly as possible.

We’ve trained A-list copywriters and marketers like Jack Born, Tarzan Kay, Prerna Malik, Marian Schembari, Tara Gentile… as well as folks who’d never even think to call themselves a copywriter – like Corinna Bench, an organic vegetable farmer who used the lessons inside Copy School to sell $172,000 worth of subscription baskets in 20 days.

No matter your starting point, Copy School will help you execute advanced copywriting and marketing strategies with the confidence of a seasoned pro in a matter of weeks.
2. I’m notorious for not finishing courses. This one seems hella big. How can I be sure that this time will be different?

You’re right. Copy School is ridiculously comprehensive. Almost “too” comprehensive if there’s such a thing. It’s essentially an entire masters-level program behind a single login.

But here’s what you’ll love: You don’t need to finish Copy School to profit from it. Not even close.

It’s not a cumulative program that demands an unreasonable amount of time and consistency to get a result. You can watch a single lesson in 10x Launches, for example, then go write an email with it. Some of our biggest success stories generated their 5x, 10x, 20x wins with just a single module of one course – that is, with just a small fraction of what will be at your disposal on the other side of this page.

That said, we DO encourage our students to go through the entire program (at your own pace). Whether you’re a copywriter or digital marketer, the rewards of having results-based mastery over your ads, landing pages, web pages, emails, sales pages, funnels and launches are just too high to pass up.
3. Will these programs be around later?

Most definitely.

Every one of the 7 programs inside Copy School (10x Web Copy, 10x Funnels, 10x Facebook Ads, 10x Landing Pages, 10x Emails, 10x Sales Pages and 10x Launches) will be available year round for purchase.

That said, five of those programs sell for $997 each. And 10x Sales Pages and 10x Web Copy sell for $1997.

By enrolling in Copy School 2020, you’re literally getting close to $9,000 worth of programs for a fraction of the cost – for nearly 67% off.
4. I only really need one or two of these programs right now. Do I need to buy the whole package?

We won’t stop you from buying just one. We simply advise against it.

10x Sales Pages and 10x Web Copy sell on their own for $2,000 each with the other 5 clocking in at $1,000… so there’s extremely little upside in buying your courses a la carte.

But more importantly… it’s hard to imagine a scenario where you’d only benefit from one program and not the other six. As you’ve seen, they each teach ONE major piece of a modern day marketing funnel.

If you’re a freelance copywriter, it’s near-impossible to lockdown A-list clients if you refuse to write all the major assets they need. When they need a sales page but you’ve only taken email training, then what?

If you’re in-house, good luck telling your boss that you only write ads or emails or landing pages.

If you’re at an agency, imagine sitting across the table from a client and saying, “Yeah no um I totally love the funnel strategy but we’re gonna need to hire, like, three more copywriting specialists to get that done. I only do ads.”

If you’re a marketer or founder… you can definitely get your ROI with just a few email sends or landing page optimizations. But why would you stop there… when your revenue growth depends on getting major uplifts across your entire funnel?

So even if your main interest is in a single program, we’d be doing you a major disservice if we didn’t arm you with the other programs that you’ll eventually be VERY happy to have at your disposal. Especially with these once-a-year savings.
5. Can’t I just learn this stuff for free from blogs and free courses?

Highly doubtful. Most blogs teach the “101” stuff from people who guessed, got lucky and decided to write a blog post about their one experience, as if it will apply universally.

The material inside Copy School literally can’t be found anywhere else. Why? Well… we created it. You’ll find countless invaluable frameworks, templates and processes that were created by us while working with a huge range of clients like Wistia, Canva, Neil Patel, Amy Porterfield, Todd Herman – and so many others. We didn’t try X once, see it perform decently and turn it into training. We tried X multiple times, for multiple audiences, and multiple products, and multiple offers.

And we’re not holding back either. You’re getting direct, unfiltered access to the exact stuff we’re using right NOW to create game-changing uplifts and launch results for these top businesses in 2020 and beyond.

Not a reverse-engineering of some direct mail piece that “pulled like gangbusters” when attention spans were 19 minutes long and radio ads were all the rage.

When it comes to mastering the modern day marketing assets with unique processes, insights and templates, Copy School is the only program we know of that will get you there.
6. Will I have to wait before getting access to any of my material?

Hell no. Our main goal is for Copy School to give you the highest possible ROI right out of the gate. Ideally within hours or days.

That means, you’ll get FULL access to all 7 programs the second you wrap up your enrollment on the next page.

Meaning, you’re just minutes away from diving into the part of Copy School that you need most for generating an ROI. No waiting. No slow-drip BS. No secretly masked “we’re afraid you’re gonna binge-watch all our stuff and then ask for a refund” BS. You will love Copy School. You will not want a refund. So you can watch, learn from and use it all upfront.

As long as you’re committed to being the most profitable person in the room, we’re committed to pulling out all the stops to get you there. It’s a basic agreement. And it works year after year.
7. Can you remind me of the guarantee?

120 days to get a full refund. BTW, 120 days is like 4x the time you get for those cumulative programs that put you on a slow-drip and expect you to some-freakin-how make an informed decision within the refund period.

Instead, we’re giving you FOUR MONTHS to learn, test and profit BEFORE making a final decision.

We’re Canadian. We hate to brag. We’re almost humble to a fault. But experience tells us that you’re far more likely to email us with your wins than you are a refund request.

That said, if you put in an honest effort and it’s really not clicking for you, we’ll refund your FULL investment so that you can re-invest it in whatever your Plan B is for getting winning copy across your entire funnel.
8. Sounds like a TON of stuff… Can you quickly remind me of EVERYTHING I’m getting inside Copy School?
When you enroll TODAY, here’s what you’ll be diving into within minutes:

10x Sales Pages (Value: $2,000)
10x Web Copy (Value: $2,000)
10x Funnels (Value: $1,000)
10x Emails (Value: $1,000)
10x Launches (Value: $1,000)
10x Landing Pages (Value: $1,000)
10x Facebook & Instagram Ads (Value $1,000)

When you add it all up, that’s a total, real world value of $9,000.

But because we’re SO excited to help you become the most profitable person in the room or team in the building, you can enrol in Copy School for just…
FOR INDIVIDUAL COPYWRITERS
12 monthly Payments of
$297
GET ON THE WAITLIST
Or save $567 instantly by choosing a one-time payment of $2997
FOR TEAMS (3 SEATS)
12 monthly Payments of
$697
GET ON THE WAITLIST

One-time payments also available.
You can add more seats, too!
secure checkout
Forget “Is this right for you?” I mean… what does that even mean?
You’re ready to let us help you DOUBLE your ROI in Copy School by the end of next quarter if you can say “f-ya” to at least 6 of the following…

1. You’re a seasoned copywriter – freelance or in-house (aka the most profitable person in the room) who wants to hit the next level in your career by serving up winning copy in the places where cash changes hands (ads, landing pages, emails, sales pages)… while doing it faster, with more confidence and less stress-eating of Lara bars than ever before.

2. You’re a fairly new copywriter and want the speedpass to acquiring the deadly skills that vault you to the top of the proverbial A-list. You don’t want to spend years “paying your dues” by writing old misogynistic ads out by hand. Or working on stuff like catalogue copy or press releases or stuff that went out of style the same year Third Rock from the Sun got cancelled. You want to get paid today by mastering what top clients actually pay for today. You’re not a commodity fighting for $5 blog post gigs on Upwork. You’re Matrix-era Keanu Reeves with a keyboard. A hired gun problem-solver that brings RESULTS to any client smart enough to pay your quote in full.

3. You’re a founder, business owner, online entrepreneur or digital marketer who’s actively launching courses, selling software, running affiliate campaigns or selling ANY other product or service… and using email, landing pages and [in-need-of-help] sales pages to do it. Things are OK but you know they can be better. You want to empower yourself and your team to achieve that “better” instead of letting another quarter slip by while sipping from a crappy done-is-better-than-perfect mug.

4. You’re already in the game – running ads, sending traffic to landing pages that may or may not be turning said traffic into subscribers. Sending subscribers into sales campaigns, launches and funnels that may or may not be converting them into customers. You recognize that adding just a few sales email templates (from 10x Launches) or rewriting a landing page or long form sales page (with the help of 10x Landing Pages and 10x Sales Pages) can result in clink-worthy uplifts within minutes of writing them. This excites you. Maybe a little too much. Which is cool.

5. You want to gain results-driven mastery over the places that matter (without wasting time on the areas that don’t). Because… well… you live in the real world. In 2020. With all its unceasing pressures and demands. Maybe one day you’ll go back to “learning for the sake of learning” and quoting peeps like Caples, Ogilvy and Uncle Gene for the sheer fun of it… but right now, you’d much rather play a game of “writing for the sake of profiting.” It’s a fun game. We think you’ll dig it.

6. You can pass the “Trello Test.” In other words, check your Trello, Asana or whatever else you use to track your projects and to-dos. If the phrases “facebook ad,” “landing page,” “emails,” or “sales page” appears at least ONCE, use the appropriate section in Copy School to confidently write, edit or optimize that asset. And see how quickly those “same day” uplifts could cover you enrollment in the ENTIRE program.

Get Copyhackers – Copy School 2020 download

7. You can pass the “Software Stack Test.” Take an inventory of your software stack. Do you have landing page builders? (Clickfunnels, Leadpages, Unbounce, Thrive, Karta, OptimizePress, etc.) What about email software? (ConvertKit, ActiveCampaign, Mailchimp, Aweber, Infusionsoft, Marketo, Pardot, Hubspot, etc.) If so, these SaaS programs have Costco-sized appetites for the type of copy you’ll learn how to serve up with greater speed and confidence inside Copy School. Without the copy, they’re literally just tools. If you’re currently locked into annual plans of any of the above and feeling like “geez, I don’t think I’m getting as much out of this as I think I can”… it’s time to fix that with Copy School.

8. You don’t want more sh*t to learn. You want things to execute and profit from. Truth is, most students won’t finish every single lesson in Copy School. Only the most hardcore copy geeks amongst us will go through every one of the 100+ videos and dozens of hours of training, worksheets and templates between all 7 programs. If you want complete MASTERY (aka top 1% in the world at this stuff)… then be our guest. We’ll cheer you on every step of the way. But if you want to play a game of “holy crap… I got a 10x ROI from literally 1% of this content”… then Copy School is the only place I know of to play that game. And as such…

9. You’re willing to test things out for 120 days to see just how big of an ROI you can get: Meaning, if you watch the most relevant lessons, execute the most relevant templates and frameworks yet still don’t experience clear measurable wins (aka more profit)… then let us know within 120 days and we’ll hit “undo” on this whole “let’s make you the most profitable person in the room” experiment. We’ll be super Canadian about it too. No awkward arm-twisting. Or hoop jumping. Or Justin Bieber karaoke-ing. We’ll thank you for trying and send you on your way.
When you enroll TODAY, here’s what you’ll be diving into within minutes:

10x Sales Pages (Value: $2,000)
10x Web Copy (Value: $2,000)
10x Funnels (Value: $1,000)
10x Emails (Value: $1,000)
10x Launches (Value: $1,000)
10x Landing Pages (Value: $1,000)
10x Facebook & Instagram Ads (Value $1,000)

When you add it all up, that’s a total, real world value of $9,000.

But because we’re SO excited to help you become the most profitable person in the room or team in the building, you can enrol in Copy School for just

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