Copyhackers – Copy School 2026
Original price was: $1,497.00.$142.00Current price is: $142.00.
Master the art of high-converting copywriting with the world-class strategy used by top brands like Google…
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Copyhackers – Copy School 2026
WORLD-CLASS MESSAGING & COPYWRITING TRAINING
Trusted by huge teams, small startups and 1-person agencies, Copy School is how you master strategic copywriting that converts.
Train with theΒ exact sameΒ top-tier training used by 6,000 copywriters, including world-class copywriters at 1,000+ businesses
If you want to be the absolute best copywriter theyβve ever worked with, itβs time to move from execution to strategic conversion copywriting.
YOUβRE HERE BECAUSE YOU HAVE A BURNING NEEDΒ TO GET REALLY, REALLY, RIDICULOUSLY GOOD AT PLANNING & WRITING HIGH-CONVERTING COPY. MAYBE BECAUSE YOUβVE GOT A PROMOTION ON THE LINE. MAYBE BECAUSE YOU WANT TO SWITCH CAREERS. OR MAYBE BECAUSE, LIKE ME, MOMMY NEVER LOVED YOU ENOUGH AND NOW YOU HAVE TO GET GOLD STARS ON FREAKING EVERYTHING. (AHEM.) WHATEVER THE CASE, YOU MADE THE RIGHT CALL TO SHOW UP HERE. NOW LET US HELP YOU MAKEΒ THE NEXT RIGHT CALL.
Instead of guessing
What if you could say yes to ANY copy job, including the intimidating ones?Β Now you can pop open a lesson for almost any to-do in Copy School. Watch the training, use the templates, wow your clients, send honkinβ invoice.
AndΒ instead of stressing
What if you had the guts to Slack the Head of Analytics with, βGot the results of that campaign yet?βΒ Not because you never get anything wrong. But because you have the cool confidence that comes with knowing the WHY behind everything you do. Which makes it so much easier to iterate for that next win.
This is dedicatedΒ copywriting + copy strategyΒ training thatβs taught by actual practicing copywriters β NOT lambo bros, NOT one-hit wonders, NOT folks who sold a product with an email once and were like βiβm qualified to sell a course about copywriting now.β
85% of Copy School is taught by the person who coined the term conversion copywriting and has 20 yearsβ experience:
Joanna Wiebe is the CEO of Copyhackers β where copywriters of all stripes become the most profitable people in the room.
As the original conversion copywriter, sheβs driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, Huel, BT, Tesco, Buffer, Edgar and Wistia.Β Importantly, these and other brands have come back to her again and again.Β So when Joanna teaches, itβs good to pay attention. Thatβs why sheβs been invited to teach conversion copy on 100+ international stages including INBOUND, Mozcon, CTA Conf, Jeff Walkerβs PLF Event, Copyblogger, Problogger and CXL Live.
JO HAS BEEN A FEATURED GUEST TRAINER FOR BRANDS INCLUDING:
GOOGLE β AMAZON β MARIE FORLEO β TEACHABLE β KIT β LEADPAGES β STRIPE ATLAS β SPROUT SOCIAL β FREELANCER.COM β SAAS ACADEMY β DEADLINE FUNNEL β THINKIFIC β TORI BURCH β HUBSPOT β WARRIOR FORUM β PODIA β SYSTM β AGORA β AWS
AND SHE HAS BEEN A TOP-RATED SPEAKER ON INTERNATIONAL STAGES:
BUSINESS OF SOFTWARE β CXL LIVE β CTA CONF β TURINGFEST β LEARN INBOUND β CONTENT JAM β CONVERSION HOTEL β WISTIAFEST β MOZCON β MICROCONF
If you compare the names in thoseΒ Β lists, youβll see that Jo is one of the best-respected names in copywriting across industries, brands, categoriesβ¦
The difference with Jo is this:
She takes the most repeatable, timelesss principles from old-school direct response marketing (which sheβs studied for 20+ years)β¦ and
The data-driven rigour of large tech companies (because she worked at Intuit for 5 years), and
An experimentation mindset (with a Masterβs degree and the volumes of peer-reviewed research it requires)β¦ plusβ¦
Her passion for how people think, talk and make the wildest decisions (her background as a novelist/storyteller helps a lot here)β¦
And combines those elements to architect strategic messages and messaging hierarchies that perform well in testing / live experiments for brands. The result is what she calls βconversion copywritingβ because, unlike creative and other forms of copywriting, her methodology drives visitors, leads and customers to say yes to your offer.
Her work applies directly to SaaS, product-led growth, enterprise sales for tech, high-ticket coaching offers and ecommerce. The more disruptive the product, the better. The more saturated the market youβre trying to stand out in, the better.
And because Jo hasnβt worked with every business on the planet, she brings in other incredible copywriters to teach what she doesnβt have expertise inβ¦
COPY SCHOOL INSTRUCTORS HAVE WRITTEN (REPEATEDLY) FOR:
SHOPIFY β METALAB β BITLY β COCA COLA β LβOREAL β AMY PORTERFIELD β TODD HERMAN β PLURALSIGHT β JOSH SHIPP β JASMINE STARR β SPROUT SOCIAL β DAN MARTELL β HUEL β BT β TESCO β BUFFER β EDGAR β WISTIA β LAUNCHDARKLY β GITPRIME β NEXTIVA β TAILWIND β NECTAR β PREZI β GLOWFORGE β DREAMCLOUD β STU MCLAREN β REDBULL β 5-HOUR ENERGY β REAL VISION β PRECISION NUTRITION β IHG HOTELS & RESORTS β PUMA
Ahem. This is the part of the page where you realize we could fill it upΒ entirelyΒ with the logos of brands you admire, if we just converted the words in red above to logos.Β Those brands trust us. They keep coming back to us.Β So if youβre looking for a sign that you should join, youβve just driven by about a hundred billboards confirming your hunchβ¦
If you could have all of the aboveβ¦ the stressless, guessless, freakout-free life thatβs basically the birthright of every good copywriterβ¦
What would stop you from switching to the happy, thriving stage of your career?
Maybe whatβs getting in the way for you isβ¦
Maybe whatβs getting in the way for you is aΒ disbelief that acquiring advanced skillsΒ will help you not just do better work but also hold your own in business strategy discussions with clients, like Paige learned to do.
Paige Swaffer, Copy School student since 2021
Or maybe your obstacle is that, like Johnson,Β you are so used to competing at the bottomΒ that you canβt imagine a world of specializing and actually making better-than-lawyers-make money.
Johnson Spink, Copy School student since 2022
Or maybe, like Dana, you havenβt made the switch to a copywriting career. And youβre so burned out on your current job thatΒ you canβt fathom a world whereΒ you can sit in a coffee shop, open a laptop and write an email sequence that pays your bills for the month.
Dana Thao, Copy School student since 2021
It could even be that the job you have β which doesnβt afford you the lifestyle you want (read: free time) β has got youΒ locked up in golden handcuffs. You want to believe you can match your pay while working flexibly, like Elle did, but it all just seems too good to be true.
Elle Rosselli, Copy School student since 2021
Okay, yes, itβs pretty fun to be a copywriter. You doΒ notΒ have to takeΒ yourselfΒ seriously in this job. However:
Youβre leaving money on the table if you donβt take the work seriously.
As a copywriter, you donβt get many second chances.
Not when your boss or client is spending thousands (or tens of thousands) per month sending clicks to that page you just wrote.
Not when thereβs that other (and cheaper) up-and-comer your CMO has been wanting a reason to try for weeks or months.
Not when your clients are actively seeing what GPT-4 can do for them, with or without you.
Being a good writer is NOT enough to become the most strategic copywriter theyβve ever metΒ andΒ the most profitable person in the room.
βI thought being a good writer was enough to make me a great copywriter.
WRONG.
Thankfully, after a few months of floundering and writing embarrassingly-bad copy, I found Joanna. Through her brilliant, and super-easy-to-follow trainings,Β I fully booked out my business in under a year.Β Then I got my dream job writing copy for my idol full-time.β
Marian Schembari
Freelance copywriter turned in-house copy chief for massive personal brand
You need. To know. Strategy.
βI knowΒ howΒ to do thatβ is nowhere near as lucrative as βI knowΒ whyΒ to do that.β
To claim your spot at the tableβ¦ to get buy inβ¦ to repeat that moment when the client just goes βiβll do whatever you sayββ¦ you need to be able to answer questions like:
Why is this headline, of all possible headlines, the one we should roll with?
Why are we sending this email on this day?
Why should we not go with the wording that the C-suite dreamed up in an ego-filled mitigation moment?
Itβs all. About. The strategy.
ANYONE CAN WRITE WORDS ON THE PAGE. ANYONE CAN GUESS RIGHT ONCE.
BUT CAN THEY THINK LIKE A CONVERSION COPYWRITER FULL TIME?
Can you? Once you can, you never ever ever ever ever EVER have to fear being replaced by 1) AI or 2) someone cheaper.
Think like a conversion copywriter. And enjoy foreva-eva career immunity by becoming the strategic conversion copywriter every brand wants and no GPT can replace.
Featuring instant access toΒ 600+ copywriting lessons,Β techniques and βoooh i get itβ moments
More than 6000 students have turned to Copy School as their always-open classroom, filled with every single copywriting technique, skill and insight to do the work like a badass.Β Without even putting in your 10,000 hours, you can leapfrog to the front of the pack.
With 20 complete programs and nearly 1,000 hours of training inside Copy School, itβs your entire career, neatly packaged behind a single login.
Master conversion copywriting with training from Joanna Wiebe, its inventor.
Within seconds of enrolling, youβll get immediate access to:
- 20+ copy training courses, covering everything from sales pages to nurturing emails to FB ads.
- Dozens of templates, SOPs, worksheets and workbooksΒ to help you execute at a momentβs notice.
- Course completion badgesΒ for each program you complete. Show them off on LinkedIn (and help justify higher rates).
- Plus, get every new lesson or program we add to Copy School, when we add it β at no additional cost.
These courses include the essentials like:
- How to find high-converting messages
- How to organize them on the page
- How to write 100s of headlines that hook
And the career-making additions like:
- How to think like a conversion copywriter
- How to optimize pricing tables for revenue
- How to plan emails that work
PLUS, youβll love Master of AI Copy, where youβll see how ChatGPT and other AI tools are the best damn copy cub you ever dreamed of having at your side.
Which means Copy School gives you the training you need to control every critical point where leads line up and cash changes hands.
So you canΒ finallyΒ become the most profitable person in the room. With the career certainty that βexecutorsβ and order-takers will sadly never know.
With 20+ courses on topics ranging from writing headlines to planning entire email flows,Β you can say βYES!β to all the things youβre paid to write.
The fact is that copywriters get hired to write a LOT. Sometimes a CRO agency brings you in to help them with headline tests, and you find yourself in need of instant expertise on writing headlines. Other clients throw ads at youβ¦ then emailsβ¦ then more adsβ¦ then a sales pageβ¦ then their website. Thatβs why Copy School has 24 copywriting coursesβ¦
- Start with everyoneβs fave:Β 10x Landing PagesΒ (Sells for: $997)
With just this course under your proverbial belt, you can start writing copy β and delivering results β like the pros.
- Then move into the hugely popular, career-makingΒ 10x Emails
People have built entire six- and seven-figure careers off of specializing in what youβll learnΒ in this one program. Includes training on all the strategic planning, like Day Zero Triggered Emails, people expect of a contemporary email copywriterβ¦
With Copy School pinned in your Chrome tabs, you can prove your worth as a truly strategic, high-performing copywriterβ¦
When you have 5 mins to optimize your pricing tableβ¦
Or when you need to load a self-segmenter email into ActiveCampaign nowβ¦
Or evenβ¦
When everyoneβs talking about making money with webinarsΒ and you realize you can totally take the lead on your own webinarβ¦ because youβve gotΒ Master of Sales WebinarsΒ (Sells for: $397).
When you realizeΒ that, as good as your copy is getting, people arenβt quite connecting with your brandβ¦ so you spend 90 minutes insideΒ Master of Brand VoiceΒ ($197).
Or when your client is evergreening their course sales funnel⦠you hop into 10x Pricing Pages for Courses and Programs (Sells for: $797), 10x Sales Pages (Sells for: $1997) and Master of Sales Webinars (Sells for: $397) to help you optimize that revenue-generating engine for success.
Slash your execution time with easy-to-apply SOPs, templates & worksheets.
With Copy School, you get dozens of downloadable SOPs, worksheets, templates and guides for speedy, pro-level execution, including:
The Ultimate Message Map.Β Like a master manual for every client. Capture customer research. Document product details. And plan out messaging angles. Use it every time you write. So you can speed up each copy project. (If youβre working with clients, you can even sell a copy of the message map as part of your project.)
Plotting a Drip Campaign SOP.Β As well as dozens of other standard operating procedures on audits, emails and more. These SOPs are clean, clear docs that leave youΒ exactly executing. No more guessing!
Value Proposition Cheat Sheet.Β Craft compelling value propositions that connect with data-backed customer desires. So you can tangibly increase conversation rates across the funnel.
Best Possible Offer Worksheet.Β Go beyond discounts and bonuses. Create a desirable, objection-busting offer that prospects canβt help but say yes to.
10x Page Plan (for web pages).Β Write every core web page you can imagine with this repeatable, proven page layout. Itβs based on years of writing, studying and testing web copy.
15-Point Sales Page in a Day Template.Β Make this massive undertaking much more doable. This detailed template walks you through every single piece of a high-converting sales page.
Anatomy of a High-Converting Landing Page.Β Create persuasive landing pages for your list-building free offers. This proven 7-point layout has converted up to 80% of cold audiences.
Facebook Ad Dos & Donβts.Β Use this simple checklist to proof your Facebook ads. Reference it before hitting publish. Or troubleshoot hidden issues in underperforming campaigns.
Asset-Level Solution Designs.Β Make this robust document your assetβs basecamp. So every second you spend writing brings you closer to the results youβre aiming for.
β¦ and dozens more downloadable worksheets, templates and guides for speedy, pro-level execution.
Here is the complete list of courses youβre getting:
These are the heavy hitters and crowd pleasers that cover 90% of what you need to know to write copy like a champ:
Conversion Copywriting for Beginners
10x Emails
10x Landing Pages
10x Facebook Ads
10x Sales Pages
10x Web Copy
10x Pricing Pages
10x Funnels
Master of AI Copy
Master of Brand Voice
Master of Headlines
Master of Welcome+ Sequences
Master of About Pages
Master of Seasonal Sales: Emails, Ads, SMS
Master of Sales Webinars
10x Cold Emails*
* Available in the βroadmapβ view of Copy School, to which youβll also have access.
And these will help you raise your game STATβ¦
Think Like a Conversion Copywriter
The Call-to-Action Crash Course
The Foundations of Conversion Copywriting
The Live Chat Playbook
I β₯οΈ Your Copy
A/B Testing for Copywriters
Master of Delivery Emails
Master of Closing Techniques
Master of Thank You Pages
Master of Web Copy Validation
Master of Message Finding
Finally prove to everyone you work with that youβre the most profitable person in the room.Β Because you actually are.
Proudly display badges of completion on your LinkedIn profile or website to show off your upgraded skills from Copy School.
Get Digital Download ” Copyhackers – Copy School 2026 ” Right Now!
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