Dain Walker – Personal Branding Kit

It’s hard to know what you need to be and what you need to do as a personal brand if you don’t know what you want to have. This module is all about focusing on your goals and setting intentions. The outcome will be clarity, you will know who you need to be, and what steps to take, to get to where you want to go.

In this module you’ll pull together descriptive words that paint a picture of what you want your brand’s impact to be. We’ll focus on clarity for communicating emotionally (how you want to make your audience feel), visually (how you want to appear) and conceptually (how you wish to be perceived as). This leaves you with the tools to talk confidently about your brand.

Knowing who you are speaking to is a powerful tool in creating a potent personal brand. Increase your impact. Discover how to define, approach, categorise, describe and speak to your audience.

Putting your face, personality, thoughts and reputation on the line is a scary thought. Personal branding is not for the faint of heart, but having fears and battling imposter syndrome in this unexplored terrain is totally normal. Discover how to overcome this by mapping the things that make you authoritative.

Being credible is only half the job, you also need to be relevant to your audience so your message lands. People don’t care what you’re an expert in if it isn’t significant to their needs. Discover how you’ve changed and overcome in the past, in order to harness your defining moments to connect with your audience.

Start taking everything you’ve discovered about your unique niche and form your brand essentials – your ‘moniker’ or title, and your Brand DNA which is your strategy foundation. You’ll see the puzzle pieces starting to come together to form the overall picture. You’ll get clarity on how to express yourself to others in a strategic way.

Often the question we’re left after the epiphany caused by the Brand Essentials is how do I get from there to actually making content? This module will give you all the tools to know what makes things go viral, how to create interesting content, how to generate ideas in line with your brand and what your key content themes are. You’ll be pumped and excited to get going and test it all out.

This last module is taking everything you’ve learnt, placing it into a more refined template so you can showcase your branding to others. Use it as a reference to nail product partnerships, promotion opportunities, castings, clients or brief creatives. It will bring you the confidence and clarity you needed to get the ball rolling and take action.

The final take away – Use your Personal Brand Kit like a starting point and a living document and evolve it as you test your ideas. Don’t be limited or locked into what you’ve created to date. Be agile. Evolve as you learn.Evolve as you grow. You’re a person not a robot and your branding will reflect the organic nature of being a human – it’s what makes you fire!