Daniel Throssell – Email Celebrity

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Daniel Throssell – Email Celebrity

Announcing the world’s ONLY list-building training exclusively for copywriters from Aussie email copywriter Daniel Throssell…

Where he draws on his experience replacing his clients by building one of the industry’s most responsive email lists…

 

To show copywriters like YOU how to build your OWN email list, and become a true…

Email Celebrity is the world’s ONLY end-to-end list-building framework designed specifically for copywriters.

• You’ll discover how to go from NO subscribers, NO connections and NO reputation …
• To (over time) growing a list full of subscribers who love you, promote you, and buy all the (quality) offers you sell!
• Best part: You do NOT need any money (for ads) to get started with the framework I’m going to show you. In fact, most of the best strategies in this course are totally FREE. (And some don’t even take that much time.)

And unlike other list-building resources which are designed to cater to EVERY kind of business …

Email Celebrity is unashamedly for copywriters who would like to build a profitable email list to supplement (or replace) their client income.

You might be asking how list-building is any different for copywriters.

Is this just a marketing gimmick where I niche down so I can sell it as a ‘specialist’ course and raise the price?

No … it certainly isn’t.

As you’ll see:

My Email Celebrity framework relies on some very specific aspects of the copywriting industry, which NO ‘general’ course on list-building can teach you.

(These are the reason I’ve been able to grow such a profitable email list so quickly … and leapfrog past others who used more “traditional” methods of list-building.)

But, more on that in a moment.

Point is, from now on, I’m assuming you are a copywriter reading this. Not a business owner, or freelance graphic designer, or someone just ‘interested’ in learning copywriting.

How do you build
a list like that?

And this is where it gets annoying.

I mean, you could try Googling for tips …

… and you will find oceans of glorious, free list-building wisdom* like this:

*term used loosely

… I mean, I know that you’re not THAT dumb. You’re reading a list-building course sales page right now. Obviously you know that most free “general” info sucks.

But even some of the teachings from copywriters — including their paid list-building stuff — have big flaws.

Here are two:

Problem #1:

Everyone only tells you what worked for them. But what worked for them won’t work for you the same way.

For example:

• Some people proclaim podcasts are the greatest. Because when they were building a list, they managed to get on some great podcasts, and it gave them a great boost.
• Others swear by SEO. Because they happened to get into the game earlier, when competition was lower, and they managed to rank #1 on Google for some good keywords.
• Others love list swaps. Because they managed to get a couple of really big names to do list swaps with them early on, and so they tell everyone how great it is.

Most blogs/courses on the topic will generally pick a few ‘tactics’ like this — that worked really well for the person teaching it — and then tell YOU to do the same thing.

Yet here’s the major problem with that:

No two lists are
ever built the same way!

You won’t have the same luck as someone else.

You don’t have the same skillset as someone else.

You don’t have the same timing as someone else.

You don’t have all the same opportunities someone else had.

You don’t have the connections someone else does.

Everyone’s journey to building a list is going to be unique — and that includes the tactics you use to grow it.

Yet for some reason, nobody has a framework that takes that into account.

Which is why, most likely, you’ll only ever find one or two tricks from a given course that work … and the rest don’t.

Problem #2:

There’s no dedicated list-building training for copywriters.

Or if there is, I’ve never been able to find it.

All I’ve ever found are “general” list-building resources.

The people selling them tell you they work for copywriters … but they work just as well for everyone else, too!

Now, sure.

There are many aspects of email list-building that don’t change no matter what your email list is about.

But …

There are many things that ARE different for copywriters building a list:

• For example … the fact that copywriters are the HARDEST market to compete against, because we are the people everyone ELSE hires to beat their competition. You’re going up against the best of the best.
• Or … the fact that copywriters are literally the only people who, in general, WANT to sign up for sales emails (to swipe and study them).
• Or … the fact that in copywriting, the emails themselves ARE the product … unlike in any other industry, where they only sell the product.

And these are just a few of the differences.

Do you think these things might change the game for list-building when it comes to copywriters?

You bet.

And so:

What you need … is a list-building framework (not just a list of tactics) … that’s built for copywriters (not for everyone).

And …

Hm.

Didn’t someone, like, say something about having one of those?

I feel like …

What was it?

Inbox Famous?

No … that wasn’t it.

Um … E-zine Star?

… nope, that’s not it either.

What was it?

OH! Right …

Yup. Email Celebrity is the world’s first list-building framework specifically for copywr—

…ehhhh, you know the deal. Yada yada. I already gave you the spiel above.

Suffice it to say that if you’re a copywriter, and you want an email list for your personal copywriting brand/business …

Email Celebrity is the best course in the world for showing you how to do it.

It is, after all, the ONLY list-building course that is actually made JUST for copywriters.

And I know it works, because I’ve been using this framework myself to become one of the hottest names in email copywriting in the last few years.

But here’s what’s really different about this course:

Unlike other list-building courses, Email Celebrity is NOT just a ‘list of tactics for growing a list’.

I do give you the tactics, of course.

But … I also tie them together into a larger framework that works regardless of tactics.

Here’s how it works:

Email Celebrity is broken down into three main phases, starting with …

“Do This Once”

And as the name implies … it is about the ‘one-off’ things to do before you even start a list.

(If you already have a list, no problem. These steps will still give you useful clarity, and ‘unlock’ many growth strategies you may not have been using.)

In this section you discover:

• The four “types” of email list copywriters can have, and how to choose which one is right for you, based on your experience and goals
• How to create your copywriting “pitch” — one of the most useful things you can have for growing an email list
  
• A quick “side quest” way to earn instant copywriting cred — even if you’ve achieved NOTHING noteworthy in your copywriting career (I mean, I really think you should have achieved something before starting a list, BUT I am merciful on this point …)
• The ‘sales letter’ technique for getting ice-cold skeptics to join your list
  
• How to start your list TODAY (technical instructions for what you’ll need and what to do)
• How to ‘seed’ your list with subscribers even if you’re brand new with zero reputation. (Not sexy or mind-blowing, but it works better than nothing.)
  

Next, I identify FOUR fundamental elements of list-building for copywriters.

I call these my:

“Four Golden Keys”

And I show you — in detail and with real examples — what each one is, and how to use it to almost inevitably grow your email list.

No matter what ‘luck’ you get. No matter what ‘connections’ you have. No matter when you’re starting out. And so on.

In this section you discover:

• What the ‘four golden keys’ of list-building for copywriters are (duh)
• How you can get more people attracted to your email list by charging more money
• How to get famous copywriters to opt in to your email list, even when you’re new (the exact methods I have used to attract copywriters like Kim Krause Schwalm, Rob Marsh, Chris Orzechowski, David Garfinkel, and more to opt in for my emails even when I was still relatively unknown in the copywriting world)
• Email-writing strategies (which I didn’t even reveal in my Email Copywriting Compendium) for writing engaging emails that people can’t help but blab about to their friends
  
• How to activate the only ‘cheat code’ for list-building (in the course I give a REAL example of how this can be used to scale three ‘levels of difficulty’ for getting on a podcast, getting progressively easier the more you use it)
• How to cultivate “downward relationships” to win contests and get booked on podcasts
• A guaranteed, “can’t-fail” method for getting A-list copywriters to chat with you directly via phone or email
• How to grow your list by giving “strategic testimonials”
  
• How to get more leads, faster, by writing just ONE measly blog post — instead of hundreds like everyone else
• 7 ways to create what I call “keystone content” — content which is 100x more effective at generating leads than regular content

Once you know the four golden keys, you have 80% of the value of the course. Maybe 90%.

And with what I teach in this section alone, my students have had amazing results, like getting featured on Copyhackers…

Obviously I cannot promise these results for you (like I said, the entire premise of the course is that what works for someone else will NOT work the same for you!) … but they do show what is possible when you apply what I teach you.

And again, that’s all just using my ‘Four Golden Keys’ — the STRATEGY part which (in my opinion) makes up 90% of the value of the course.

Which is funny, because the remaining 10% is the part that everyone else focuses on in their list-building course:

“The Tactics”

And yes …

This is the part where I throw a bunch of list-building tactics at you.

Probably, this is the most exciting part for you.

Personally, it’s the most boring part for me. I get excited by the well-thought-out framework I give you in the first two parts. The tactics are just … meh.

But, whatever. Sell ’em what they want, give ’em what they need, and all that jazz.

And so …

In this section you discover:

• The only 5 ways to get someone to promote you (use these to design your own tactics)
• How to grow your list using “community tapping”
• How to find podcasts … get invited to them … and give great interviews that make people want to follow you
• How to grow your list with list swaps (including how to convince someone with a bigger list than you to do a list swap with you)
• How to grow your list with conflict
• How to grow your list with “cross-promotions” (especially good because you make money as you get promoted!)
• How to grow your list with omnipresence
• How to grow your list with “paid association” (an obscure name for a somewhat unsexy topic, and this is probably the most expensive of all the tactics, but possibly the single most effective)
• How to grow your list with paid advertising (and why I do NOT recommend the type of advertising you’re probably thinking)
• Why I do NOT recommend LinkedIn growth strategies

And because it kinda deserves its own space …

In this section I also break down another one of my email marketing inventions for growing your list:

The infamous …

Plus … you also get a bunch of my email and copy swipes (to study, not copy…) relevant to list-building, such as:

• The exact ad & landing page I used to run an ad to Ben Settle’s email list in 2020
• The email which earned me spontaneous promotion and praise by Drayton Bird, perhaps the world’s greatest living marketer
• The pitch email that got me immediately accepted onto The Copywriter Club Podcast with Rob & Kira
• An email showing how to use FAKE conflict for engagement
• The email that let me ‘steal’ hundreds of subscribers from a well-known African copywriter in two days by ‘attacking’ him without naming him (which provoked a frenzied discussion among his followers) — but there was no bad blood, and we’re actually on good terms
• The first ‘outreach’ emails I sent that put me on the radar of copywriters I later befriended — such as Chris Orzechowski, Justin Blackman, Shiv Shetti and Kim Krause Schwalm
  
• How I deliberately turn small controversies into large ones on social media (using email in a very strategic way) to reap more subscribers
• How to turn hate mail into email fodder that makes your list more entertaining (not directly used for list-building, but it helps getting people to talk about you)

 

Yes, yes.

All very exciting.

But before you get too carried away … let me dampen some of that enthusiasm for ya.

Here are the main reasons NOT to buy Email Celebrity:

1. It won’t work as well for non-copywriters

While many of the tactics are applicable and useful for other industries, you will certainly not get the full value of many of my copywriter-specific tactics and teachings.

2. It is not a ‘step-by-step guide’ to building a list

Anyone who sells you such a thing is at best deluded, at worst a charlatan (as I will explain in the course). And anyone who believes in such a thing is an idiot. I give you a framework — and a very clever one at that — and it does include some things to do first, and some to do later. But that’s as specific as I can be in terms of what ‘order’ to do things. You’ll see once you take the course.

3. It is not a long course

It’s about 4-5 hours long (which you can watch on 1.5x speed, so about 3 hours). It’s not stuffed with a ton of bloat, and that is by design. I hate courses that try to pretend bloat = value. Personally, I think I am making the course MORE valuable by making it quicker to finish (what good is a 30-hour course you can’t finish?). But if you like long courses, you may be disappointed.

4. It will show you how to build a good list … but NOT a big list

If, of course, you consider a ‘big’ list to be tens or hundreds of thousands. My list (at the time of writing this) was “only” 5,000. (Of course, it is much bigger now, well over 10,000 and growing faster than ever.) But that’s still been more than enough to far exceed what I ever earned from client work. Still, if you measure success by subscriber numbers and not sales generated, go buy someone else’s course.

5. The instructions inside will take lots of time, consistent effort, patience, talent, and a sprinkling of luck to work

I mean, if you didn’t expect that about a list-building course, please, for goodness’ sake, do not buy this or anything else from me. Ever. You will only be disappointed.

6. It is delivered via a mobile app

You will need a smartphone (from within the last decade) that can receive text messages to get access to the course. (You can use your desktop or iPad to watch the course, but you will need a mobile number to get access.)

7. THERE ARE NO CHANGE-OF-MIND REFUNDS

In other words, don’t make this your first course you buy from me … I want you to know and trust my brand by the time you buy this one. Otherwise, you won’t do what I tell you. And it won’t work. And what would be the point of that?

 

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