David Hood and Mical Johnson – Operation SEO Agency Empire
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If you’re looking to grow your profits rapidly without working 80 hours a week, then you’re going to want to design your business well from the ground up…
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David Hood and Mical Johnson – Operation SEO Agency Empire
The Big Opportunity…
9 Core Modules to Building Your Sellable SEO Agency:
[Module 1] The Overview & Strategies of the Operation SEO Agency Empire Biz Model
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Don’t Miss Out on the Unique Distinctions and Strategies Inside the OSAE Program
Mical and I have been working digital marketing agencies for a LONG time now…
…and we’ve come to understand some important distinctions, strategies, concepts, etc…
…that can have a HUGE impact on the results in your business!
If you’re looking to grow your profits rapidly without working 80 hours a week, then you’re going to want to design your business well from the ground up…
The first module gives you the 10,000 feet level view of all what needs to be understood & done to have…
…a highly profitable agency that doesn’t require you to be there every day to make work and that can be sold to another company for $millions$.
There are some key concepts & principles & strategies & techniques in this module that will prevent you from making the mistakes we see nearly every digital marketing agency make.
We will help you prevent these mistakes through building understanding and, therefore, laying an excellent foundation for your agency’s rapidly approaching success.
Mical and I have some unique ways of looking at things that will help highlight important ideas…
[Module 2] Outbound Sales System Overview & Strategies
One of the most critically valuable parts of any business is being able to reliably produce new customers…
…and businesses that build outbound sales systems that can bring in new customers basically at will are almost guaranteed to be wildly successful.
Once you have your working outbound sales system, you can pour gasoline on it and grow VERY rapidly.
If you are looking to build a wildly profitable business FAST, you’re going to have reach out to your target market…
…and not wait for them to come to you.
Yes, I’ve done my share of successful waiting-for-them-to-come-to-me…
(Which is included in this course)
But, I want to become sellable in 2-3 years and you just can’t do it that fast building only inbound sales (unless you’re already famous to some degree)
Let me tell you the story of quite a few $100 million+ digital marketing agency companies that you may have already heard of…
(A) They built an outbound sales system for their crappy digital marketing services…
(B) They tuned the system to be profitable…
(C) Then they hired MASSIVE sales teams calling on businesses every day to scale up to BIG numbers in 2-3 years…
==> $100 million+ digital marketing companies.
The good news with the OSAE model is that…
(1) You will not sell crappy services. You will actually be able to deliver results.
(2) You will be able to build your sales system faster because you’ll be focused on 1 service to 1 niche
(3) You’ll be able to sell more profitably because you’ll be focused on 1 service to 1 niche.
The point is that this outbound sales system can grow a business FAST!
[Module 3] Building Your SEO Agency Call Center
Even today, the most reliable and scalable way to get sales for just about any service business is by picking up the friggin’ phone!
Yip, this definitely still works today!
The good news is that you don’t have to make the cold calls!
Once you have a call center and sales system that works profitably when you’re spending $X/m…
…all you have to do to double your sales and profit is double your spending!
…same for 10x your sales and profits!
Now, I’m over simplifying a bit, but ultimately, this is still correct…
This is how some big service businesses (you’ve probably heard of) have gone from $0 to $100 million in sales in less than 5 years…
…by making oodles and oodles of calls!
Yes, it can work for you and your sales team as well.
Mical shares all of his systems and lessons learned since December of 2018 in this module:
[Module 4] Closing Outbound Sales
Get the all important “Yes, let’s go! Here’s my credit card info.”
OK, so someone on your team has got a business (in your target niche) decision maker’s attention…
Now what?
Well, actually, the hardest part (getting them to listen to you) is done…
But, now you’ve got to have your sales team be able to consistently turn this attention into closed deals…
…worth $12k-$50k/year
That’s what this module is all about…
The closing process for outbound sales is different than inbound sales…
And Mical has figured out how to close deals found through outbound sales at a profitable rate…
He leaves no secret, no concept out of this module.
When you are able to consistently close big SEO clients that didn’t ask to be sold to, well, the sky is the limit to your agency…
…because once you have this sales system down and have a system for getting other people to make these sales for you, all you need to do to double the amount of clients your agency is closing every month is double your team!
I’m over simplifying because, yes, hiring people doesn’t always work & your sales systems will become more tuned over time…
…but the principle holds true that if your company calls on X people and you get Y sales, then if you call on 2X people, you get about 2Y sales!
Exciting stuff!
[Module 5] Attracting SEO Clients by Ranking Your Agency Website
This module is how I have earned about $1.7 million with Client SEO
Having a website that ranks that attracts your target market is absolutely crucial to…
…attracting high paying presold SEO clients.
Even if you only use it to point at as a successful case study…
Having this website ranking is still SUPER VALUABLE.
It will make it so much easier to sell.
Not only that, but it likely will attract people in your target market that are already convinced that SEO can help their business!
It is a LOT of work to convince someone, who doesn’t already believe it, that SEO can dramatically help their business.
Furthermore, the vast majority of people selling SEO have NOTHING to show a client they can actually rank a website…
…and showing a client that you’re practicing what you preach and crushing your competition is huge
This stuff is not based upon theory, but my real world SEO client getting testing!
[Module 6] Closing Inbound Deals
OK. So, you’ve got a potential buyer’s attention…
Now what?
The things you say here matter…A LOT
And I don’t want to leave you in the lurch, so…
…I give you my exact templates for…
- …my full sales process
- …how I frame the discussion
- …the questions I ask to build trust and understand their situation
- …how I price my SEO offer
- …how I delivery my sales pitch (there’s actually real sales videos in the course)
- …my SEO contract templates
- …how to talk about SEO on the phone
- …and more
[Module 7] Fullproof SEO Service Systems & Process Documentation
In 2019 I set out to completely redesign my SEO Service Systems from the ground up…
One of the pillars of building ANY successful business is Process Documentation!
This was true when I worked for Texas Instruments (a $20 billion company) and it is true for small one man shops…
You see, if you want to be able to make your job easier and easier over time, then you HAVE to document EVERYTHING.
Furthermore, if you want to be able to pass down your tasks to works and, eventually, to another company you sell out to, then you HAVE to have an excellent Process Documentation System.
Systems are my jam…
In my previous life, I was using my masters degree in what is essentially systems engineering making a factory with billion dollars worth of machines and thousands of different steps at Texas Instruments more efficient…
I’ve taken those same principles and built them into my business…
…gradually making my business more and more efficient and streamlined over time.
Then, when I began to work on the Niche SEO Agency model, I redesigned my SEO service systems from scratch…
And I 100% share that with members of OSAE…
Furthermore, systems are always in development, so as I develop and streamline my systems, I will share that with you!
[Module 8] SEO Techniques to Dominate your Clients’ Competition
OK. So, let’s say you’ve closed a big SEO deal…
First of all…Congratulations!
Now what?
It is super important to me that I don’t just train people on how to sell SEO without providing them some help to actually be able to deliver excellent SEO results!
Therefore, I give away all my client SEO ranking secrets…
Seriously, no secret is kept…
How can I do this?
I can see some skeptical people thinking, “No, he’s really holding something back from me.”
I understand your skepticism if this is you…
But, here’s the deal…There’s SO MUCH business out there to be had, we could have 10,000 members in OSAE and I think maybe it would affect our clients’ rankings a little…
…and at that point we win because we’ve sold 10,000 OSAE memberships!
…and, even more importantly, we have successful members!
So, we win either way — if you buy and use our techniques to outrank us (as unlikely as that is in this massive market), then we are able to sell more OSAE…
I have some SEO techniques that I’ve developed myself, so there’s some uniqueness in this module even if you’re already an SEO pro.
At the same time, I break things down in a simple way and focus on only the areas that really matter, so even someone inexperienced with SEO should be able to get a client moving in the right direction.
Here’s a peek inside the module where I give away ALL my SEO secrets, strategies, and techniques
[Module 9] Maps SEO Domination
One of the most critical pieces to ranking most clients is ranking them well in the maps…
Just look at how much more space the Maps listings (and the ads) take up now vs several years ago:
You used to be able to see 5 normal organic SEO listings above the fold…
Now, you see ZERO…you can’t even see all the maps listings!
…and I even made my browser as tall as I possibly could on my 30 inch monitor…
The effect is even stronger on mobile:
Therefore, I set out on a mission in December of 2018 to really crush it in maps for myself and my clients…
I was already able to rank pretty well, but I wanted to know if there was more that I was leaving on the table…
So I purchased several products…studied them…
…and applied a wide range of techniques to a bunch of test GMB’s (37 to be exact)…
And, WOW…I think I hit gold…
Results from the 37 test GMB’s:
I increased my maps rankings in 32 out of 37 tests…
…and 13 out of those 32 went up by 10+ spots in the maps…
…and 1 of them went from 26th to 1st in the maps in a big city for a competitive keyword!
…in 2.5 months
…and I didn’t even throw the kitchen sink at all of these test cases.
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