Iβve been building online businesses for over a decade βΒ both for myself and as a βhired gunβ for others.And after all this time (and being in the trenches of countless businesses), Iβve realized that for my lifestyle goals thereβs one business model that is nearly perfect:Newsletters.Why? Here are just a handful of reasons:
Because theyβreΒ simple.
Iβm a solo entrepreneur and I love simplicity. Newsletters have very few moving parts and with the right systems in place, theyβre very easy to write β and your subscribers love them.
PeopleΒ wantΒ to subscribe to them.
How many businesses exist where people are activelyΒ lookingΒ to give you their email address βΒ and then give you their undivided attention every time you send them an email? LiterallyΒ onlyΒ newsletters.
You donβt need to be an expert in your topic.
Some of the most successful newsletters in the world were built by novices who were just learning the subject β and theyβre successfulΒ becauseΒ of that. In fact my most successful newsletter was started that way βΒ and my subscribers knew and didnβt care. When 90% of your job is just curating great content from around the web, it actuallyΒ paysΒ to be a novice.
They can be started in a single weekend.
You can get an idea on Friday and have subscribers on Monday β even without a pre-existing audience, much money, or crazy tech skills. Newsletters are extremely low friction to start β itβs one of the few business models where having a βgood enoughβ idea is all you need to start and see how it goes.
They can be easily ditched if thereβs no traction.
Iβve built plenty of businesses where we spent months making products only to find out after launch that no one wanted them. Such a waste of time and money. Not the case with newsletters. You know very quickly if theyβre a hit based on how many people subscribe and how they react to your content βΒ and if you determine after a few weeks that no one cares, youβve only lost a few hours of time and almost no money.
Theyβre easy to monetize.
This is the most important point. Iβve found personally that with the right systems, once you reach 500 subscribers, youβve got a business that will comfortably pay all your bills. Everything extra is gravy. Newsletters allow you to sell your own products, sell other peopleβs products, sell consulting/coaching services, sell ad space, do all of the above, or evenΒ sell your newsletter itselfΒ once itβs grown.
Listen, I could keep going here.The point is: Iβve been building newsletters for years and theyβve changed my life. Nearly all my income now comes from newsletters Iβve built. And if youβre like me and value lifestyle, there is literally no better business model.
The only problem is that most people complicate how to build a newsletter business.
Generally what I see is guidance that is either way too technical or way too basic. Itβs either for people trying to build massive newsletter empires with dozens of writers, or people who want to build a βhobbyβ project.Thereβs very little covering the middle ground β how to build simple, one-person newsletter businesses that makeΒ pay-all-your-billsΒ money, and that assume youβre comfortable with marketing and copywriting.Thatβs what Iβve been doing for years βΒ and itβs given me a lifestyle that I absolutely love.
So Iβve put together a course to show youΒ myΒ process for creating simple β but extremely profitable β newsletter businesses.
Everything from setup to systems for writing content, driving traffic, and monetizing. The complete blueprint.The idea is simple: by following my system, youβll have a newsletter live in a weekend βΒ and systems for building it into a real business over time.Launch fast, grow slowly.You can use my system to build one newsletter.Or you could use it to buildΒ multipleΒ newsletters.How many times you repeat the process is up to you.
Introducingβ¦
Weekend Launch Party
AΒ step-by-step video courseΒ for launching a wildly-profitable, easy-to-write, one-person newsletter from scratch βΒ this weekend.
Tools
Exactly which tools you should be using β because theyβre the toolsΒ IΒ use personally.
Setup
Every step building your newsletter from scratch, from tech to copy.
Copy
Frameworks for writing your content in a way your audience will love and respond to.
Scaling
How to make money by surveying your audience and giving themΒ exactlyΒ what they want.
What makes Weekend Launch Party different?
The Weekend Launch Party process assumes youβre starting from scratch.As in, you have no idea what to write about β and maybe even have worried in the past that youΒ canβtΒ start a newsletter because thereβs no topic you know enough about.Not a problem. My most successful newsletter was on a topic IΒ literallyΒ knew nothing about when I started β and my subscribers knew and didnβt care at all. Youβll learn how to leverage this forΒ yourΒ newsletters too in Weekend Launch Party.
Since weβre starting from scratch Iβll show you how toΒ come up with profitable ideasΒ for your newsletter using my Reverse Market Process.
Weβll discuss how to get traffic (starting from zeroΒ with no previous connections and on a highly restricted budget).
Iβll show you how toΒ immediately monetize your newsletterΒ with the help of something unique I call the 30 Second Survey.
Then weβll talk aboutΒ growingΒ (probably somewhat slowly βΒ but thatβs a good thing) to your first 100 and then 500+ subscribers and beyond.
And weβll talkΒ tools and techΒ to publish and make it all happen.
This is an extremely focused and specific step-by-step process β one that Iβve used several times in industries like fan fiction, body language, foreign careers, acting career advice, and copywriting.What this means is Iβll ask you to follow along with the exact process using the exact tools and frameworks Iβll be using.If you do, youβll have aΒ newsletter started in less than 48 hoursΒ with real peopleΒ already subscribedΒ β and systems for growing it over time into a real business that pays all your bills and is aΒ tonΒ of fun to operate.There are a million different ways to start and grow a newsletter. This is just one wayβ¦ my wayβ¦ theΒ Weekend Launch PartyΒ way.I want very little guess work on your end.
Hereβs whatβs inside Weekend Launch Party
The Reverse Market Process
Confidently narrow down the best market (notΒ βnicheβ) to cover in your newsletter
The Perfect Lead Magnet
How to create a lead magnet that gets your audience to subscribe and listen
Initial Setup
Go fromΒ zeroΒ to having your newsletter, domain, landing page, and lead magnets set up
Traffic Sources
Where to generate traffic for your landing page that turns into excited subscribers
Ideation and Research
The only two methods youβll need to write content β even if youβre not an expert
The Six Copy Necessities
The only six pieces of content and copy you need to get your newsletter running
Tools & Tech
The exact tools and services I use to set up my newsletter businesses
Publishing Calendar
How often should you publish content and when? All your questions are answered.
The First Newsletter
The hardest part is getting started. Weβll construct your first newsletter together.
Worst Case Scenarios
Sometimes your newsletter wonβt gain any traction. Weβll troubleshoot it here.
Monetizing With The 30 Second Survey
Get your subscribers to tell you what theyβllΒ reallyΒ happily pay (lots of) money for
Stop overthinking and start your newsletterΒ this weekend.
The most successful entrepreneurs I know have one thing in common: when they have an idea, they execute on it immediately.They donβt plan for months, quietly building out products theyβre not sure anyone really wants. They just put together the minimum viable product β generally a simple landing page with an opt in form β and put it in front of people to see if thereβs any interest.Only once theyβve got the green light do they build more.Iβll walk you through exactly that process in Weekend Launch Party β from getting the initial idea, to doing market research, to setting up your newsletter and landing page, to determining if you have something worth building out, to actuallyΒ howΒ to build it out (and make money along the way β sometimes as early as day 1).You DONβT need to be an expert in any field for this to work. In fact, this process has always worked best for me when I was still in a βbeginnerβs mindsetβ β because I understood my subscribers and was curating contentΒ theyΒ wanted.This course is designed to return 100x to 10,000x your investment βΒ and Iβve seen people charge $1,000 or more for similar (and less actionable) content.Imagine using this strategy to build justΒ oneΒ simple newsletter business that comfortably pays all your bills β or even repeating the process again and again.That would be worth thousands to you.So at $497, this course would be a steal.Which is why Iβve priced it at $197Β β to make it a no-brainer. And if it doesnβt work, just ask for your money back within 14 days of purchase.You canβt lose. So letβs start something this weekend.Iβll see you inside.
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