DTC × Pilot House – Scale School (FB & IG Ads)

Description

DTC × Pilot House – Scale School (FB & IG Ads)

Salepage: https://learn.directtoconsumer.co/lead-scaleschool

Module 1 – Foundations For Scale

Brand & Competitor Analysis

Knowing Your Customer & Your Market

Metrics That Matter & Why

Customer Journey & Messaging

Facebook Pixel Strategy

Module 2 – Creatives That Convert

Insights InTo Creatives That Convert

Fast & Furious Creatives

Polished creatives

Module 3 – The Pilothouse 6-Step Strategy to Maximize Profitability from Your Campaigns

Step 1 – Choose your top 5 angles

Step 2: Copy + Angle Testing

Step 3: Analyze the data and discover your winners

Step 4: Identifying Creatives Are Required

Step 5 – Audience Testing

Step 6 – Consolidate the Winners into Scale Campaigns

Module 4 – Strategies For Scale

Attribution & The Eco ROAS

Bidding Types & When to Use Them

Horizontal Scale Strategies

Split Testing Pages & Funnels

Split Testing Creatives & Copy

Influencer & Whitelisting

Budget Management & The Scaling Mindset

Module 5 – How to Build a Powerhouse Marketing Team

When Should You Hire an Agency & What Should You Look For

How to hire good marketers

How to Align Your Internal & External Marketing Teams

Company Culture

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