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DTC × Pilot House – Scale School (FB & IG Ads)
Original price was: $995.00.$92.00Current price is: $92.00.
(This course is available and delivery within one day!)The Facebook Marketing System That Drove over $50 Million in Value for Pilothouse’s Clients in the Last 6 Months
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DTC × Pilot House – Scale School (FB & IG Ads)
Salepage: https://learn.directtoconsumer.co/lead-scaleschool
Module 1 – Foundations For Scale
Brand & Competitor Analysis
Knowing Your Customer & Your Market
Metrics That Matter & Why
Customer Journey & Messaging
Facebook Pixel Strategy
Module 2 – Creatives That Convert
Insights InTo Creatives That Convert
Fast & Furious Creatives
Polished creatives
Module 3 – The Pilothouse 6-Step Strategy to Maximize Profitability from Your Campaigns
Step 1 – Choose your top 5 angles
Step 2: Copy + Angle Testing
Step 3: Analyze the data and discover your winners
Step 4: Identifying Creatives Are Required
Step 5 – Audience Testing
Step 6 – Consolidate the Winners into Scale Campaigns
Module 4 – Strategies For Scale
Attribution & The Eco ROAS
Bidding Types & When to Use Them
Horizontal Scale Strategies
Split Testing Pages & Funnels
Split Testing Creatives & Copy
Influencer & Whitelisting
Budget Management & The Scaling Mindset
Module 5 – How to Build a Powerhouse Marketing Team
When Should You Hire an Agency & What Should You Look For
How to hire good marketers
How to Align Your Internal & External Marketing Teams
Company Culture
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