Module 1: The Lucrative business of Case Study Writing

In this first module, I’ll walk you through the basics of case studies. I’ll explain what they are in more detail. I’ll also discuss what they’re used for, who reads them, why they’re so popular, and why they continue to be so effective. Plus… I’ll show you how much you can charge for these projects and how long they’ll take you to complete them (both at first… and once you have some experience).

Module 2: Winning Case Study Structure

In Module 2, I’ll explain how powerful case studies are structured. We’ll talk about the different components of the case study. Each element’s purpose. What each section should contain. These documents must be arranged in a certain order.

Module 3: Discovery and Planning

In this module, you’ll learn how to gather all the important basic information you’ll need before you can even start your research and writing. Essentially, this is where you get a good feel for your client’s objectives. It’s also where you identify the participants in the case study, get initial approvals, and where you lay the groundwork for a smooth project.

I’ll also share a copy of my detailed framework in a flowchart format. This is a process I’ve refined over the years and have kept Completely secret Until now.

Module 4: Interview Process

Get Ed Gandia – Writing Case Studies Download

Here’s where I go into a deep dive of the interview process. We’ll discuss everything from pre-Interview preparation is essential to keep your interview focused and productive. And how to get the juicy details you’ll need to craft a powerful story.

I’ll give you tips and ideas that will save you a tremendous amount of time and will make you look like a true pro in front of your client and their customer.

Module 5 Writing Your Case Study Draft

This module is all about the moment of truth — writing your case study! I’ll walk you through organizing all your information, outlining your story, writing your first draft, editing, polishing, proofreading, and developing a powerful and attention-Grab the title

Module 6: How to Manage Yourself Case Study Projects

Few B2B copywriters have the ability to create compelling case studies. Even fewer know how to complete these projects efficiently. So in Module 6 I’m going to show you how to keep your case study projects on track. How to increase your chances of getting approvals for your draft. What to do when things go wrong.

Module 7: Landing Case Study Projects

Next, I will show you how to Land Case study projects. Everything from how to market yourself as a case study writer… to how to price them… what questions to ask before you quote… how to price your projects profitably… and how to increase your chances of landing the work. By the end of that module, you’ll be well equipped to market your case study skills and to win profitable case study projects.

Module 8: Anatomy of an A. Case Study

In this final module, I’ll walk you through an analysis of four different case studies, two of which are included in this program as a reference. You’ll see how these pieces are structured. The order they are placed in. How each component is read. And what the actual case studies look like once they’re published. I do this through a 23-You can watch a minute-long video to help you follow along.