Foxwell Digital – Optimizing and Auditing With Confidence and Clarity
$220.00
(This course is available and delivery within one day!)Woven throughout this course are interviews with industry experts like Nick Shackelford, Susan Wenograd, Akvile DeFazio and Ryan Kovach on how they’re optimizing on a day-to-day or week-to-week basis.
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Foxwell Digital – Optimizing and Auditing With Confidence and Clarity
Archive: https://archive.ph/dEXTP
This course is everything you need to know about how to optimize, audit and improve performance of Facebook and Instagram ads in 2021. (Yes, even in a post-iOS14 era!)
It lays out all the recent changes to attribution and optimization and how to navigate them, shows you in-depth examples of how to find the right audiences, bid the right way, restructure your accounts, scale things properly and build creative that converts.
Get Foxwell Digital – Optimizing and Auditing With Confidence and Clarity download
Woven throughout this course are interviews with industry experts like Nick Shackelford, Susan Wenograd, Akvile DeFazio and Ryan Kovach on how they’re optimizing on a day-to-day or week-to-week basis.
And to ensure you’re always at the top of your game, this 150+ minute course also includes membership to quarterly webinars ($500+ value) with Andrew Foxwell and the Foxwell Digital team with updates on optimization within the Facebook ads platform as changes happen. With access to these webinars, you’ll always know what’s the latest that’s working (and not).
We’ve also thrown in three worksheets with this course: an ROI/COGS/CPA calculator worksheet, a change log and a Delayed Attribution Calculator.
All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.
Videos Included
Optimizing and Auditing with Confidence and Clarity.mp4
Foxwell Digital Webinar 7-27-21
FD Optimization Webinar Deck – Q3 2021.pdf
Foxwell Digital Delayed Attribution Worksheet.xlsx
Foxwell Digital ROAS Calculator.xlsx
Foxwell Digital Facebook Changelog.xlsx
Susan Wenograd – Susan Wenograd Media & Akvile DeFazio – AKvertise
Susan Wenograd & Akvile DeFazio – Ways to Approach Optimization Post iOS 14
Shane Cicero – Foxwell Digital
Shane Cicero – The Coming Changes to the Facebook Ads Platform
Tim Aton & Zach Hyde – Homestead Studio
Zach Hyde also joins the conversation and shares how they continue to structure Ad creative testing and how they see it helping as they go forward.
Tim Aton & Zach Hyde – Optimization and creative testing
Ryan Kovach – Social Outlier
Ryan Kovach – How the Social Outlier Team Looks at Optimization
Nick Shackelford – Konstant Kreative
Nick Shackelford – Optimizing Facebook Ads
Q4 Optimization Webinar Replay
Topics include:
- The RCABP process and updates as it relates to Q4 2021
- Optimizing with MER and ROAS
- Optimizing with UTMs (and how to pull the report)
- Optimizing with AEM, ATT, & CAPI (technical walk-thru)
- How we’re navigating data loss
- Optimizing with creative
- Optimizing with exclusions
- CBO vs. ABO in Q4
- Optimizing with manual bidding in Q4
- Optimizing with FB & IG Shops
- Optimizing with other advertising platforms
- Optimizing during the Black Friday/Cyber Monday timeframe
Q4 Optimization Webinar.mp4
Get Foxwell Digital – Optimizing and Auditing With Confidence and Clarity download
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