Fred Lam – Bing Ads Playbook

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Fred Lam – Bing Ads Playbook

Archive: https://archive.ph/9cV9t

Module #1: Bing Ads Launchpad
Without knowing the in’s and out’s about the Bing Network, it can cost you an arm and a leg. When it comes to Bing, it is bigger than you think. Before you even launch your first ad on Bing, you have to understand how Bing Ads work. This is where our launchpad comes into play. You’ll understand fully about how Bing ads work and how you can use it to your advantage to set up for success.
Module #2: How To Turn Bing Ads Into A Revenue-Generator
Traffic can always be turned into profit, but only if you know what you are doing. In fact, the thing I love about Bing is that it is much easier than other traffic sources to turn into profit. The main reason is their easiness of accepting majority of online business models that other traffic sources hate. In this module, I’ll be revealing the ways you can turn Bing Ads into a wildly-profitable online business. I’ll break-down how each business model works and what you need to build a profitable business revolving around Bing Ads.
Module #3: The Do’s & Don’ts With Bing
There is a long list of do’s and don’ts on Bing. The do’s is the easy part, but the don’ts can be dangerous if you are unaware of what they are. Even though Bing is a much easier network to work with, there are still a list of things that you must avoid. If you don’t, you will end up losing your account and be forever banned from Bing which is not what you would want. In this module, I’ll share the extensive list of the things you should do on Bing and the things you must avoid at all costs so you are setup for longevity with Bing!
Module #4: Tracking For Precise Data
I always preach this: let data tell you the story. In order for you to get the right data, you need to have the correct tracking created. Without properly setting up your tracking, you will be getting irrelevant data which leads to wasting ad spend on Bing. In this module, I’m going to share with you how to setup your tracking properly, regardless of what websites your run, from Shopify Stores to WordPress sites, you name it, we cover it!
Module #5: Finding Hyper-Targeted Keywords
Keywords plays a major role in the success of your Bing Ads campaign. You do not want to randomly toss in a bunch of keywords and hope that they will convert. Most people do this and it ends up costing you a ton of money. When it comes to keyword, there’s a specific process I use to research and determine if the keyword is going to be producing profit or not. Finding your hyper-targeted keywords will result in a greater chance of success and profit for your business. In this module, I’ll reveal step by step on how I find hyper-targeted keywords and what to lookout for when you are creating yours. It’s simple and super effective!
Module #6: Structuring For Lower Ad Spend

Get Fred Lam – Bing Ads Playbook download
Within Bing, there’s a mysterious scoring system called the Quality Score system. This Quality Score determines how much you will be paying to Bing for every click. The higher your score is, the lower your cost is going to be. Through my years of advertising on Bing, it came to my realization that the structure of your Bing campaigns makes a drastic impact in the Quality Score. Ever since I created my strategy of the structure of my Bing Ads campaign, I have been experiencing Quality Score of 10 out of 10 most of the time. In this module, I’ll show you how to structure your campaigns the right way and the most profitable way while paying less than you need.
Module #7: Writing Highly-Effective Bing Ad Copy For Cheaper Clicks
The higher your CTR (click-through-rate) is, the lower your cost is going to be. This is a universal law when it comes to advertising online, especially with Bing Ads. How you write and position your Bing Ad copy can get you better quality customers and cheaper clicks! In this module, I shared my X-point checklist to help you write the most effective, highly-converting Bing Ads without needing any prior experience or without having perfect English!
Module #8: Bullet-Proof Setup With Bing Ads
Bing Ads are filled with landmines. If you follow the “best practice” by Bing, you are setup to fail. It is unfortunate, but that’s the brutal truth. I have burned tens of thousands of dollars to finally lock down the correct setup for my Bing Ads. When you first setup your Bing campaign, it looks simple, but there are a lot of features and functionality that you must avoid. In fact, many people fail with Bing Ads because of the setup process. Creating a Bing Ads campaign requires a specific procedure and steps to maximize your profit. In this module, I’ll walk you through step by step and over my shoulder on exactly how to setup your Bing Ads campaign the RIGHT way.
Module #9: Strategies To 2x Your Ad Space For More Clicks
The bigger your ad is the more clicks you get. It’s just like advertising with the traditional billboard ad. If your billboard is small, chances to get people’s attention is small, however if your billboard is double in size than anyone else, you will get all the attention which leads to a floodgate of lead and sales. When it comes to Bing Ads, there are some hacks that you can use to double your ad space. In this module, I’ll share with you exactly how to do it! This will make your competitor’s ad look small and bully them out the market!
Module #10: Insider Secrets To Optimizing For Profits
Like any traffic sources, data is king. Knowing how to find these data and interpret them is absolutely crucial for the success of your Bing Ads. With Bing, there are a lot of hidden gems of data and you can quickly optimize for profit with them. These insider secrets are never shown to the public and it is the staple to my Bing Ads success. In this module, you get to master the entire process and be shown the insider secrets to optimize Bing Ads for profit!
Module #11: Scaling To The Moon
We all love to scale. Once we got our campaigns converting, we can scale up as quickly as possible to generate more leads and sales. Scaling with Bing is simple but once again, there’s a process in place to scale up your campaigns with the highest ROI. It’s not just about increasing your budget, but there’s a lot more to it. In this module, I’m going to reveal it all!
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