Fred Lam – FB Playbook Advanced

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Fred Lam – FB Playbook Advanced

Archive: https://archive.ph/ld8tC

Discover The Best-Kept Secrets To Scale Your Facebook Ads To 6 Figures And Beyond
Module #1: The Scaling Data (True ROAS)

When it comes to scaling your Facebook ads, you need to look at your ROAS. However, the ROAS data that you see inside Facebook are flawed. They are incorrect and oftentimes, if you use the ROAS data within Facebook, you may be scaling your business at a huge loss. The reason I’m saying this is because your ROAS data within Facebook is only factoring your revenue and not your gross profit.

As a Facebook Advertiser, you need to be optimizing off of your True ROAS which factors in all the variable expenses to deliver your product.

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In this module, we’ll explain in detail about ROAS and how to calculate your True ROAS to scale up with actual profit for your business. This formula is not available elsewhere and even some experts in the industry don’t even know how to calculate it and you’re going to learn exactly how to find your True ROAS.
Module #2: Advanced Facebook Data Analysis

Inside your Facebook Ads account, there are hidden data that most advertisers are not fully aware of. In fact, these hidden data are crucial for advertisers to scale up their ads. These hidden data are Audience Saturation, Auction Overlaps and Auction Competition.

Not only do you need to know where to find these data, you also need to understand them fully to make the right decisions and make the right predictions when you scale up your Facebook ads for your business. ! In this module, I’ll share with you exactly how to find these data and understanding how it plays a significant role in your business!
Module #3: Post Purchase Retargeting Method

Majority of Facebook advertisers ignore this method. Almost all the Facebook advertisers I know are solely focusing on acquiring new customers. Truth is, your biggest profit is when to monetize from your existing customers. When a customer has bought from you, to convince them to buy more for you is easier than finding new customers and you have to have strategies in place to do so.

I call this the Post-Purchase Retargeting Method and within this method, there are 3 strategies that you should use simultaneously for your Facebook Ads. It is designed for you to make more sales and profit for your business!
Module #4 Dynamic CBO Scaling

If you recall, Facebook wants you to let them do all the heavy lifting and it is not just setting up a CBO campaign. It’s also within your creative. Facebook has recently introduced Dynamic Creative and the purpose of this achieve two goals. One is letting Facebook allocate your budget to your best-performing ad sets and second is allowing Facebook to find your best creative and prolong the lifespan of your ads and avoid ad fatigue.

In this module, I’ll be showing you how to use Dynamic Creative and CBO together and help you scale with this specific technique.
Module #5: The Tipping Method

Here’s the honest truth. You will hit a glass ceiling when you are trying to increase your AOV (average order value). There’s one fact that I guarantee no other Facebook experts will disagree which is whoever has the highest AOV will always win.

However, at times, you have done all you can to increase your AOV but you are still breaking-even or losing some money when you scale. On the other hand, you don’t want to just ditch your hard-work, so what can you do?

Let me introduce to you my Tipping Method. This technique is designed for you to scale as high as you can while maintaining the profit for your business. It uses a specific manual bidding format that helps you get leads or sales at a lower cost than you normally would get to turnaround a campaign that doesn’t produce profit into profitability.
Module #6: The Blanket Method

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If you are running out of targeting to use and want to reach new customers as you scale up your Facebook Ads, then the Blanket Method is for you. The Blanket Method consists of 3-parts that are designed for you to find new customers and to build your best seed audience to scale up. In fact, if you have a mass-marketable product or offer, this strategy is designed for you. In this module, I’ll walk you through on how the Blanket Method works and how to incorporate the 3-part process into full effect to get your more leads or sales for your business.
Module #7: The Content Curation Method

Facebook loves content. After all, Facebook created the name “newsfeed” for a reason. They want their users to consume content within their platform and if you help Facebook achieve that goal, you’ll be rewarded.

However, creating content is time-consuming and it is not the best use of your time. Luckily, we have a solution for this. I call it the Content Curation Method. This is a sneaky, little loophole that I accidentally discovered where you can use other people’s viral content while controlling a call-to-action on their website and creating a custom audience for retargeting.

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This strategy will help you get cheap clicks and allows you to play within Facebook’s ecosystem to be rewarded with lower CPM!
Module #8: Facebook Broadcasting Method

Within Facebook, there’s a hidden way to broadcast your promotion and messages to your followers. The crazy part is, this specific strategy has helped me turn a small investment of $50 into over $7,000 in sales! It is rarely used by Facebook Advertisers and even some experts are not aware of this specific strategy. And in this module, I’ll show you how to use Facebook as a broadcasting tool and generate one of the highest ROI for your business!
Module #9: The Secret Lists Of Lookalikes

We all know that the money is within lookalikes. We even build our entire Facebook account and train our pixels to get lookalikes to convert. We’re told to simply use the standard lookalikes that everyone uses. These can be your purchase lookalikes, your add to carts and even your pageviews. All these are great, but there are a secret list of lookalikes that I personally use that outperforms any of the traditional lookalikes that you know of. In this module, I’ll reveal all my secret lookalikes that I use so you can see immediate results with your ads!
Module #10: 20% Lookalikes Creation

Most Facebook advertisers are led to believe that the maximum percentage of lookalikes that you can create is 10%. That’s true because that’s the maximum you can create within your Facebook account. But the truth is, there is a specific process that barely anyone knows about which allows you to create 11% to 20% lookalikes! This is a massive opportunity especially when you scale. And in this module, I will walk you through step-by-step on how to create 11% to 20% lookalikes that the public are not even aware of so you can scale with less competition!

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