Gordon Graham – Crash Course in B2B Content Writing
$124.00
(This course is available and delivery within one day!)B2B companies use press releases to catch the attention of journalists, editors, and bloggers interested in news from the firm. Then those media types convey that news to their audiences.
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Gordon Graham – Crash Course in B2B Content Writing
Salepage: https://www.awai.com/p/is/ccc/
You can now say yes to the top 12 Well-Paying Content Writing Projects…You can make more money as a writer(Even If You’ve Never Written That Type of Project Before!)Plus, you’ll do such a great job on each project, clients will come back asking for more and more…
The B2B Market is an Insatiable Content-Hungry Beast
Business has changed significantly over the past few decades, there is no doubt.
Especially when it comes To how companies attract buyers from other companies, or what’s called Business-to-BusinessB2B) marketing.
In the old days, a B2B Firm could place an advert in a trade magazine. You can also make cold calls to business buyers, from morning to night. You can also rent a large booth at a trade fair.
However, none of these methods work as well as they used to.
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For starters, they’re really expensive. Space buying in A trade journal can cost as much as $6.980 for a complete publication.-Page ad. Sponsoring a booth at a trade fair costs anywhere from $40,000 to $60,000 depending on its size and location. These costs do not include the cost of salespeople to manage the booth, airfare, hotels, and meals at restaurants. All this can cost a fortune.
The fact is, these days, customers don’t trust ads, telemarketers, or salespeople. Many business buyers prefer to do their research.
And that’s where the Web and Google come in. People go online first to find whatever they’re looking for. This is true for consumers as well as business buyers.
In fact, studies show that nine out of 10 buyers check out a company’s website before they make a purchase.
Google has changed how businesses sell to other companies: Every company is now able to use Google. B2B Companies must now produce quality content in order to remain high. in The list of Google search results.
Module 1: Blog Posts
B2B Companies use their blogs to discuss issues in Their industry to share information and explain how to get maximum value from the products and services they offer.
Google blogs work best if they have new content frequently. So, it’s rare for a B2B One blog post is not enough for a company. The truth is, they need a steady flow of new blog content — sometimes several new posts a week!
That’s good news for writers. A blog is a great way to do regular, repeat work for one client.
Module 2: Case Studies
B2B Companies use case studies to show how their product or service helped a customer solve a problem in their business. in The real world.
Case studies are a powerful form of social proof — like an extended testimonial — designed to remove any doubt or hesitation around a prospect’s buying decision.
Very few business owners are able to present case studies. in A compelling and interesting way. This is your superpower as a content writer!
Module 3: E-Books
B2B e-books aren’t like e-Books of popular novels B2B e-Books are light and fun primers that have lots of graphics. B2B Companies can share their insights, improve their reputation, and generate new leads.
Again, very few business owners are skilled at writing e.-You can also create books. There are many opportunities for writers to create e-They will love books.
Module 4 E-Newsletters
An e-Newsletter is a message that is sent to subscribers regularly on a regular basis. B2B company’s email list. It builds relationships with subscribers by sending out regular messages with useful content.
And it’s a way of keeping their brand “top of mind” During a long buying decision.
The problem is: Once a company starts a monthly email, the only problem is:-Newsletter, they must keep producing it. That’s a huge burden for most businesspeople, who just can’t come up with a regular, well-written e-Receive the newsletter on a daily basis
They hire freelance writers like yours to relieve them of the pressure. Another advantage to e is the fact that it’s completely free.-Newsletters: This publishing schedule keeps your client coming back time and again for repeat business.
Module 5: Infographics
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Infographics are a great way to engage your readers more actively.-Catchy graphics
An infographic summarizes a lot of data in This is a simple image. And when they’re done especially well, they go viral. I’m sure you’ve seen your share of really neat infographics on the internet or social media.
The problem for most businesspeople is they don’t have a mass of data at their fingertips — and if they do, they don’t know how to pull it into an appealing design.
Good B2B Content writers can simplify everything into bite-sized chunks-You will find the right amount of information and insight in bite-sized pieces. And if you work with a designer for the visuals, you’ll be a winning combination.
Module 6: Plated Articles
Placed articles can help businesses promote themselves by appearing in popular websites. in Trade magazines and publications
Many of the articles that are placed are opinion pieces in which an author expresses his or her views on a topical trend.
These articles should be well-maintained-Written and compelling. Sometimes they’re picked up from a blog post, or excerpted from a white paper.
This is where professional photographers come in. B2B Writers come inThe fee you receive reflects the value of the content.
Module 7: Press Releases
B2B Press releases are used by companies to attract the attention of editors, journalists, and bloggers. in The firm’s news. These media types then communicate the news to their audiences.
Everyone can do it, of course. in The media is buried in press releases, so there’s a particular way these need to be written and formatted.
To make sure that a press release gets noticed, it must be written by someone who’s familiar with the format, someone who won’t waste a word. That’s great news for you — once you know the format!
Module 8: Slide Decks
When B2B Companies often use PowerPoint presentations (also known as slide decks) to present their ideas and products at tradeshows or industry events.
Many slide decks can be downloaded online or slide shared.
However, if a presentation is confusing or boring, it can cause more harm than good.
This is why businesses have to be prepared. B2B writers who can create clear and crisp presentations that don’t put the audience to sleep.
Module 9: Speeches
Executives starting at B2B Companies are sometimes invited to speak at industry events. Effective ways to communicate with a large audience are through speeches. But if the speech isn’t compelling, the opportunity is wasted.
This is why business owners employ professionals. B2B They need writers to write speeches.
As writers, we understand how to combine the right words with the right tempo to capture the audience’s attention and make a speech memorable.
Module 10: Video scripts
Everyone loves watching videos on the Web — if they’re done right. Businesses can also use video to communicate their message to a wider audience.
Every video needs a script. And that’s where content writers come in.
We know how to sort through the clutter, tell a story with visuals, and make the company’s message memorable to experience.
Module 11: Websites
The company website is the online storefront for any company. B2B Business is all about looking good. It should also sound great.
Every word on every page must communicate clearly.
Yet again, few business owners are able to create their own websites. It’s far faster and easier for them to hire a content writer who can write engaging and informative web pages for them.
Module 12: White Papers
White papers are my favorite!
The reason I like white papers so much is that if you can write a white paper… you can write pretty much any other kind of content project.
White papers are persuasive essays which use logic and facts to support a particular cause. B2B Product or service
White papers, as you can see, require a lot research.
And in this module, I’ll tell you how to get started and the best tactics for writing persuasive white papers.
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