Harlan Kilstein – Real Estate Marketing

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Harlan Kilstein – Real Estate Marketing

It’s The Greatest Copywriting Opportunity I’ve Ever Seen!
Unless you are in a coma, you are aware the real estate market is seriously in the toilet.
And there is a crisis chain starting at the local level of the home owners, moving to realtors, real estate agency owners, mortgage brokers, real estate investors, and finally the real estate gurus and the banks and stock companies who bought the junk mortgages.
It dawned on me the other day when I did a quick search for homes for sale in my zip code. There were 732 homes or condos for sale in just my zip code.
So I decided to check out the number of foreclosures. The percent of foreclosures in Boca Raton rose 742.9% in 2007 and the number is still rising. And in Deerfield Beach, just a few blocks south of my office, the percent of foreclosures rose a staggering 950% last year. And this year say the analysts, it’s going to get much worse.
And since I’ve penned these words just a few weeks ago, the market has taken another turn downward. Homes in my area are going vacant and people can’t sell their homes for even half of what they sold for a year ago.
Now, if you’ve been following the news about the effects of the sub-prime mortgage market, the government is prepared to act. But if I told you what they’ve got cooking – you’d understand it’s like putting a band-aid on someone whose head has been cut off by a guillotine.
Now if your name is Bear-Stearns, you’re in luck; otherwise, you are seriously screwed.
Here Some Cases In Point:
One of my closest friends Jeff is a mortgage broker. Two years ago he was coasting on easy street. You literally had to take a number to get his attention. At one point, he considered marketing to his list but thought – it wasn’t worth his time. He didn’t need to do anything to keep the money flowing. That’s what he thought…now, things are unbelievably tight.
Another close friend Mitch is a realtor. In fact, he was the leading realtor in our neighborhood. He and his partner sold more homes than all the other realtors in the area combined. From January to April 2007, it was “Glory Days.” From April thru December 2007, he didn’t sell a single home. This year, it’s even worse.
Mark is a real estate investor. He went to the seminars, bought the programs and started applying what he learned. And the money didn’t just flow. It was a geyser. He made so much money so quickly by using a single strategy I taught him, he called a year later to complain about how much money he owed in taxes. Those days are over. He is stuck with properties he can’t sell and he is paying taxes and other fixed costs.
Several of my clients were real estate gurus. I wrote several letters for them and they made piles of money. Making money in real estate was so easy, even Internet marketers were getting in on the easy pickings. Today, a lot of real estate gurus are hiding from their customers hoping they don’t become the subject of a class action law suit.
And it gets personal as well. Two years ago, my own home was worth approximately $850,000. Today, similar homes on my block are begging for buyers at $675,000. And…
There’s No Quick Fix In Sight
Benjamin Franklin once defined insanity as the person who repeats a behavior and expects to get a different result. If that’s the case, the entire real estate community is clinically insane.
When the money was rolling in, the real estate community didn’t have to do anything but cash their checks. Now, they are abandoning the business in droves.
When the money was rolling in, everyone wanted to be real estate brokers. When the market took a nose dive, they ran like the wind in the other direction.
When the money was rolling in, they ran nonsense ads, had crappy websites, held open houses and made a killing. And now the market has changed – yep – insanity, They are doing the same things that didn’t work last week, last month, and all of last year thinking something is going to change.

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