Harvard Business Review – Harvard Business Review, July/August 2021

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Harvard Business Review – Harvard Business Review, July/August 2021

Harvard Business Review publishes new and authoritative ideas for improving the practice of management. Written by leading business thinkers and executives, HBR gives readers a first look at cutting-edge ideas and their real-world applications in areas like strategy, leadership, marketing, team management, and professional development. Each monthly issue presents groundbreaking research, analysis of the forces shaping the business agenda, and proven best practices designed to help individuals and organizations lead, manage, and compete more effectively and with greater purpose. The July/August 2021 issue contains a Spotlight section entitled “AI-Powered Marketing.” This issue features the following articles: “The Problem with Innovation Contests,” “CEOs with Unusual Names Pursue Unusual Strategies,” “The Founder of Qualtrics on Reinventing an Already Successful Business,” “How Good Is Your Company at Change?,” “The Circular Business Model,” “Why Do So Many Strategies Fail?,” “The Power of Anomaly,” “SPACs: What You Need to Know,” “Engaging with Your Investors,” “Entrepreneurs and the Truth,” “I’m Here Because I’m As Good As You,” “The Science of Strong Business Writing,” “HBR Case Study: Will a Bank’s New Technology Help or Hurt Morale?,” “What’s So Special About Founders?.” and “Life’s Work: An Interview with Martin Baron.”

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