Irrational Labs (Dan Ariely) – Behavioral Design Bootcamp

Description

Irrational Labs (Dan Ariely) – Behavioral Design Bootcamp

Learn Behavioral Economics and Consumer Psychology
Behavioral Design Bootcamp

Strengthen Your Expertise in Behavioral Economics
In this 8 week on-demand online bootcamp, you’ll learn at your own pace, discovering how to use behavioral economics to boost KPIs, enhance customer experience, and build more robust and effective products from the ground up.

In addition to course modules, you’ll interact with other participants and Irrational Labs team members in our slack community, office hours, and other live events for bootcamp participants. You’ll share what you learn with fellow course participants and get feedback on your work.

What you’ll learn:

• Actionable insights for leveraging behavioral science
• The “3B framework” for behavior change (used by companies like Google and Facebook)
• When and how to conduct smart experiments
• The top psychological biases impacting you (and your customers)
• Tools, like a behavioral diagnosis, to identify where your efforts will make the greatest impact
• How to ethically — and often drastically — increase your conversion and retention rates

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