Jack Born (Deadline Funnel) – Stealth Selling

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Jack Born (Deadline Funnel) – Stealth Selling

Stealth Selling: How to Use Teaching and Selling to Grow the Impact of Your Email Marketing
Learn how to blend teaching and selling so that every single email in your campaign moves your readers closer to becoming customers. 8+ hours of video training, slides, and more!
No more awkward shifts from “pure teaching” to
“pure selling” in your emails
You’ll weave your selling into your teaching so even your first email to a new subscriber is moving them closer to a sale. Every email you send will have a persuasion purpose.
Module 1
Persuasive Teaching
Learn why it’s so critical to have every email move the sale forward – even your teaching emails! I’ll show you how to boost the value of your free information with pre-framing, how to present the shift in mindset, and how this sets the stage for your offer in advance of the actual pitch.
Module 2
Selling With Stories
Write story-based emails that captivate your audience and serve a business purpose. Plus resources, tips, and tools to help you get people’s attention, connect with your audience, improve your stories, and connecting that to your call to action.
Module 3
The Lightbulb Moment
Discover how to give your audience renewed hope, and lead people to the realization of “Oh, that’s why previous attempts haven’t worked!” Developing a Lightbulb Moment will give you the perfect environment to teach and move the sale forward at the same time.
Module 4
Rapid Know, Like, and Trust
Learn how to develop “know, like, and trust” very quickly by being vulnerable and open with your subscribers. I’ll introduce you to the concept of the “Reflection Character” in movies and how you can step into this role with your subscribers. And we’ll look at five questions you can use to jump start your brain for coming up with “vulnerable” email stories.
Bonus trainings on copywriting, creating Facebook ads with stories, traffic strategy, and more!
You’ll weave your selling into your teaching so even your first email to a new subscriber is moving them closer to a sale. Every email you send will have a persuasion purpose.
Bonus 1
“Micro Conversions” with Ryan Schwartz
Ryan is the co-founder of Copy Hackers and he’s also the behind-the-scenes copywriting genius for giants like Amy Porterfield. He walks you through specific emails and breaks down each one to explain the subtle nuance that makes his copy buzz with persuasion and pulls readers in.
Bonus 2
“Story Mapping” with Mike Rinard
Join me with Mike Rinard for a dive into his framework of writing Facebook ads using stories. You’ll learn what really moves the needle on Facebook’s algorithm. Mike also teaches specific story formats you can start using today (including an easy “common question” example).
Bonus 3
Traffic Strategy with Insider “Mr. X”
I’ll leave his identity a mystery for now but he is the “go to” traffic expert who typically buys more traffic in a month than most of us buy in a year. He shares where to start to get the highest ROI, how to cut your retargeting budget by 50-60%, and the three metrics you should track whether you’re spending $100 or $100,000.
Bonus 4
How to Polish Your Emails Into Gold
The “80% Method” for getting any task done faster… whether it’s emails, webinar slides… anything you’re creating from scratch. Six specific critical areas where you should focus your edits to improve your emails the fastest. And more!

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