Jason Fladlien – The Niche Copywriter

Description

Jason Fladlien – The Niche Copywriter

Here’s What It’s All About
Once upon a time I conducted a training class where 68% of my active students created their own product in 2 weeks.
Problem: Even though most created a product, they were too burned out to market it properly.
Another Problem: There was still 32% of the class that didn’t have a product!
Solution: Forget creating your own product. Just use one (or all!) of the 12 products you get the rights to today!
Best of all, I’ll show you personally how to market these products.
And since these are products created by me – and not some dorky ghostwriter – you know they’re of the highest quality.
We’ll discuss these products more in a second. But first…
Let’s Handle The Problem of Selling Stuff!
If you’re like most of my clients, you fall into one of two groups.
The first group needs to be able to write copy to promote their own products and services. The second group wants to write copy for other people, and make big money as a freelance copywriter.
What I’ve done is solve both problems… Simultaneously.
Get this: the best way to get high paying copywriting clients is to have them come to you instead of you going to them.
Here’s how you do it…
You put an information business in front of your copywriting business. You create a lot of reports that are of high interest to people who are the most willing to hire copywriters.
They get their hands on one of your reports… Read it… Like what you said… And either:
A) Contact you personally to hire you.
B) Sign up for your list, where you then send out an email to them later, pitching your services.
Is That Too Simplistic?
No. I know from personal experience that’s exactly how it plays out.
But I also know this: out of the hundreds of clients I’ve taught this strategy to… Only 3 have ever followed my advice.
So instead of telling you to write the reports, I decided to write the damn things for you. And I also created squeeze pages for each report that, based on initial testing, convert around 39% to 43%..
This leads us back to the first group of people, who need to figure out the art of copywriting for themselves. Since all of these reports I’ve created were to attract clients who need copywriting, guess what they’re about?
Copywriting!
So even if you only grab these reports for personal use, you’ll figure out exactly how to write the copy for your own products or services. (Plus, there’s a diabolical shortcut template I’ve also thrown in!)
Here’s the 6 Copywriting

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Products You Get Rights To
You can give them away, sell them for profit, or study and profit from them yourself.
You can add them as bonuses to your own offers, use them to build a membership site or do anything else with them you desire except offer master resale rights.
Write A Killer Headline
In 10 Minutes Or Less
Product 1
Quit spending hours agonizing over a headline.
Unless you have $20,000 of ad money on the line, you don’t need to fret that much. Actually, it’s better to write 3-5 headlines, and then pick the best.
With the formula in this report, you’ll be able to do just that.
Here’s how it works:
Follow step one to come up with you “grabber”. Add in step two to put an emotional “locking point” with it. Finally, add the “hook” in step 3.
Then just write it out 3-5 different ways and pick the best one. Killer headlines in under ten minutes…
You’ll also discover:
Why you shouldn’t use headline swipe files to help you come up with fresh headlines.
The truth about how the 80/20 rule applies to headlines… And how to use it to write better headlines than ever before!
The Secret Headline Writing Formula: B + ER + INC = Killer Headlines.
How to find your biggest and baddest benefits… And then turn them into “can’t ignore” hooks.
Plus TONS more!
How To Master Writing Bullet
Points In One Sitting
Product 2
If you want to create copy that sells, you have to be a bullet point genius.
Wouldn’t it be wonderful to become a bullet point genius – in one dedicated sitting? Well, you can… If you have the right approach.
Here’s what you want to do: first, make sure each sales letter contains 6 specific types of bullet points. Why? Well it guarantees your bullet points are going to hit the widest circle of readers.
Listen. Your bullet points must be so powerful that someone will buy your product just to get the answer to a single bullet point! I show you how do that.
In this report, you’ll also find out:
The “Suck Method” — how to suck out all the benefits of your product then twist them into bullet points.
The Biggest Mistake amateur copywriters make with their bullet points that is guaranteed to depress response!
The Magic Bullet Point Formula: HB + C + (1-7) = Great Bullet Points
How To Create Stories That Sell
Product 3
Try this: spend 5 weeks studying some of the greatest ads of all time. Look for one thing in particular: the types of stories they use in those ads.
What you’ll find is 95% of those ads follow three basic “story plots”.
Even better: break the movement of those plots down into 5 steps. Then, whenever you have to write copy… Decide which of the three plots best fits with your situation… And just follow the five steps.
That’s what I did when I wanted to master how to tell stories that sell.
I isolated the 3 most successful plots in advertising history, and then created a five step process that allows you to tap into these plots… Even if you suck at telling stories.
Then, I show you how to take it even further with:
The Secret Art of subplots and how to use them to keep your reader’s attention through even the longest sales letters.
2 Advanced “positioning tactics” you can use to send conversions through the roof. (Warning: only for serious marketers!)
How to use power verbs to keep your stories exciting and impactful.
The Exact Amount of “Drama” to put into your stories.
How to work in your proof, benefits, and scarcity naturally into your story so it doesn’t even appear like you’re trying to sell them something. (The “sneak up on them” approach!)
101 ‘Power Transitions’ Guaranteed To Keep Your Prospects Reading Every Word Of Your Copy
Product 4
This was “stolen” from one of the greatest copywriter’s of all time, Gary Halbert.
Funny thing is Halbert never mentioned this technique in any of his own copywriting products or his newsletter. Only the keenest copywriters picked up on it through rigorous study.
Everyone knows the importance of a headline and subheads. But not 1 copywriter in a thousand knows about a special “third type of headline”.

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Halbert knew about it, which was a major reason he was so successful.
I’m talking about this: The third headline relates to “transitions”, which determines how your copy flows. If your copy doesn’t use the proper transitions, the reader gets bored very easily.
Now this is where is gets interesting – once you know certain time-tested transitions, it becomes easy to write copy that flows as smooth as silk.
Actually, with my 101 Power Transitions you can master this advanced technique without even practicing it. Just consult my list every 3-4 paragraphs, and enter the transition you like best.
Yes, it’s that easy!
How to Create A Simple Squeeze
Page In 9 MINUTES Or Less!
Product 5
Here’s a neat trick: isolate the three main “approaches” for getting the most signups for your squeeze page.
When it’s time to create your next squeeze page, pick the one of the three you think will work best.
Then just fill in the blanks!
Even better: use this strategy to quickly test different niches with affiliate products and then redirect them right through your affiliate link. You don’t even need to create a free “bribe” to get started!
In this report you’ll also discover:
The 3 Elements your squeeze page must have if you want to meet with success.
How to immediately make money from almost every person who signs up for your list.
How to use the 80/20 rule to make squeeze pages that convert every time!
A secret “3 out of 10” ratio most great marketers follow… But aren’t even aware of! (Use this same ratio and profit from it.)
And more!
Copywriting POWER Words
Product 6
You know what the biggest difference is between stale copy and exciting copy? It’s mostly verbs. Boring copy uses weak and passive verbs. Engaging copy uses powerful action verbs.
He didn’t talk to the crowd. he enchanted them. He wasn’t filled with energy. He pulsated with it.
See the difference?
In this report I’ve come up with the most powerful verbs and adjectives to use in your copywriting. Things such as:
The 18 best phrases to describe “instant” benefits.
The 39 best phrases to describe “without effort” benefits.
The 10 best ways to describe “financial gain” benefits.
The 18 best words to use to position your product as inexpensive.
Over 216 other “power words” to use for terms such as lazy, increase, fail, empower, humiliate and so on.
Why you should stay away from the word “learn” in your copy, and 17 other words to consider using instead.
Why you should avoid the word “pay” in your ad… And use one of these 15 phrases instead.
And over 41 phrases to use instead of the words sell, buy, teach, etc.

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