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Jason & Lauren Pak – The Fitness Instagram Blueprint

Ready to reignite your Instagram account?

How many times have you started and stopped this frustrating IG journey? You keep coming back to it because you know it’s important and you know it can unlock so many opportunities for you. You have a lot of valuable information you want to share with the world, but you just can’t seem to crack the “IG code.” That’s where we come in.

To escape the daily grind, “unstuck” your career, and renew your passion for fitness!

Growing our social media presence has allowed us to completely change the trajectory of our career! We were burnt out, we were trading time for money, and we weren’t sure how much longer we could go about sustaining the grind of early mornings, late nights, and demanding sessions and classes. Because of Instagram, we have so much more freedom and flexibility and a renewed passion for what we do. Our Instagram presence has allowed us to establish multiple successful online businesses, partner with brands we love, and impact people from all around the world.

And you may be surprised to hear that this whole social media thing doesn’t have to take a ton of time each week. With this course you can take our process, avoid the mistakes we made along the way, and accelerate your journey to a life of freedom, possibility, and opportunity!

Instagram gotcha feeling down?!

HOW MANY OF THESE SOUND FAMILIAR TO YOU?

01 You spend WAY too long brainstorming, creating, and posting one piece of content, only for it to get just a handful of likes and comments.

02 You don’t have a consistent strategy, so you do a post here, a reel there, a couple stories now and then, but it all feels scattered and random.

03 You’ve been feeling frustrated by the algorithm constantly changing and overwhelmed trying to keep up with the newest trends.

04 You think you’re not experienced enough, extroverted enough, or you don’t have the “right look” to run a successful fitness Instagram account.

05 You don’t know where to start, you have no idea what even works on Instagram, and you feel totally overwhelmed!

THE FITNESS INSTAGRAM BLUEPRINT

Your new complete roadmap to creating content that will expand your presence on Instagram, and open up more doors and possibilities than you could’ve ever imagined.

Here’s What You’ll Learn

MODULES 1-2

Mindset & Branding

These two modules set the tone for the entire course, because, In the words of Lauryn Hill, “How you gonna win if you ain’t right within?” Mindset plays such a key role on this journey because it’s a tough one! If it was easy, everyone would have super successful social media accounts. In addition to mindset, we’ll break down all of the branding elements you’ll want to think about like your core values, mission statement, brand “voice,” target demographic, fonts and colors, and more!

MODULES 3-5

Strategy & Planning

In these three modules, we’ll be breaking down our “Core 4” strategy – you’ll learn everything about our go-to foundational pieces of content! We’ll also outline our exact recommendations for camera equipment and apps/software. We provide both a budget-friendly “smartphone package” that costs less than $100 to get started, as well as a “pro package” that will be a bit more pricey depending on the camera you end up purchasing. Lastly, we go over exactly how to brainstorm a week’s worth of content in less than 30 minutes using our Content Generation Matrix.

MODULES 6-10

Shooting & Editing

Modules six through nine serve as the “meat” of The Fitness Instagram Blueprint. We take you behind the scenes as we film and edit 8 different pieces of content following our Core 4 Strategy. But, we don’t stop there! We actually shot and edited all 8 pieces of content *twice*: once with our smartphone package and once with our pro package. This module will show you just how far smartphone quality has come over the years, and how close you can get to the quality of a more professional set-up as long as you follow our tips and tricks!

MODULES 10-12

Everything In Between!

The last two modules talk about scaling strategies and leave you with a plan of attack once you’ve gone through the entire course. We’ll teach you how to partner with brands, respond to comments/DMs, react to negative/hateful comments, and collaborate with other content creators to boost your reach!

 

Here’s everything you’ll find inside the blueprint:

MODULE ONE

Getting Out Of Your Own Head

This module sets the tone for the entire course, and the themes mentioned here are ones that get repeated over and over again. Perseverance and consistency is key when it comes to content creation, and the mindset lessons in this module will help you to develop those qualities.

MODULE TWO

Personal Branding

Before you start making content, you need to spend some time reflecting first. Who are you? What are your values and what will you stand for? What do you want your audience to remember about you? Gaining clarity with your personal brand is an absolute necessity in order to develop an authentic voice and brand on social media.

MODULE THREE

The Strategy

Most people don’t have a strategy when it comes to making content. In this module, you’ll learn about the rationale behind our “Core 4” strategy, how we come up with our ideas quickly using the Content Generation Matrix, and how we create our posts in ways that protect our audience’s most valuable asset – their time.

MODULE FOUR

The Gear

Everyone’s favorite topic: what camera do we recommend and what software/apps do we use?! After you take the course, you’ll learn why this is probably the least important part of the course! Nice cameras don’t inherently make for better posts, which is why we offer both a budget-friendly “smartphone” option for those who’d like to get started for less than $100 as well as our priced “pro” option for those who want to go all-in and invest into higher quality gear.

MODULE FIVE

The Art

Location, location, location. This module contains a series of lessons where we take you out “into the field” as we location scout for possible shooting destinations. We provide two examples for shooting your content outdoors and two example for shooting your content indoors so that regardless of your situation, you’ll have your needs covered!

MODULE SIX

The Creation: Strategy One

THE COMPARISON PHOTO

The Side by Side Photo Comparison is the first part of our Core 4 strategy. Everyone always thinks they need to create these fancy videos with special graphics and effects, but we’ve found that pictures are these easiest way to start gaining some traction on Instagram. Luckily for you, it’s also the easiest piece of content to create so it’ll be easy to gain momentum right away!

MODULE SEVEN

The Creation: Strategy Two

THE COMPARISON VIDEO

The back to back video comparison is like a sister post to the side by side photo comparison. If a picture is worth a 1,000 words, then a video must be like…way more than 1,000. Anyway, this is part two of our Core 4 strategy that takes your content to the next level once you’ve found your groove with the side by side photo comparison.

MODULE EIGHT

The Creation: Strategy Three

THE THEMED VIDEO CAROUSEL

The Themed Video Carousel is probably the most popular form of post amongst fitness professionals, and it’s part 3 of our Core 4 strategy. Even though this style of post can seem over-saturated in our industry, there are a number of ways you can stand out from the crowd. Through the use of thumbnails, video introductions, headlines, and graphics, you can hook your viewers and have them excited to keep watching!

MODULE NINE

The Creation: Strategy Four

THE PROBLEM TO SOLUTION VIDEO CAROUSEL

The Problem to Solution video carousel is the final part of our Core 4 strategy. It is the most nuanced and complex style of post we make, but is often one of the most impactful. A single one of these types of posts actually netted us over 6,000 followers on its own!

MODULE TEN

The Creation Bonuses

Bonuses! Everyone loves a good bonus! Topics like “how to make your pictures POP” to “canva pro tips” to “file and data management” to approaching Reels and Stories are covered here! This is also the section where we plan on adding additional lessons as Instagram rolls out updates and changes.

MODULE ELEVEN

Posting and Engaging & Scaling Your Brand

This module deals with scaling your newfound content creator behavior: how to create meaningful connection with your audience, how to deal with negative comments and haters, collaborations with other accounts, and how to approach brands for partnerships are all covered here!

MODULE TWELVE

The Conclusion

Action, action, action. We are not going to allow you to just learn about all of this stuff and develop your “shelf esteem.” Theory and knowledge are nothing unless you actually put it to action. This lesson breaks down the exact 8 actions you need to take after completing the course!

This is your A to Z blueprint towards Instagram mastery!

From video lessons to concrete action steps to worksheets & Canva templates, and behind the scenes content, there has been nothing as comprehensive and all-inclusive when it comes to fitness Instagram courses!

 

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