Jeanine Blackwell – Get Corporate Clients Masterclass

Description

Jeanine Blackwell – Get Corporate Clients Masterclass

Just One Corporate Client Could Equal 100 Individual Clients for Your Coaching, Consulting, or Freelance Business

…Small, Medium, and Large Businesses Have Budgeted Over 8 BILLION Dollars to Spend With Outside Experts Like You This Year

It can be hard when you first start your business or launch your new offer.

You are all excited about the possibility of serving and helping a lot of people.

You sign up for courses to learn what you need to do make it all happen.

You get all excited researching and creating and figuring out how to bring this whole vision you have to life.

And, then you hit a wall and everything stalls.

It seems like everything is taking longer than you thought it would to get your work out there in a big way.

Every day you look at your long checklist filled with tech stuff you know needs to get done to make the leap and you don’t know how to do it and don’t have the budget to pay someone else to do it for you.

Many of the clients you attract don’t have the money to go deeper with you…even though they want to.

And, this means that most days you just feel overwhelmed.

It’s Critical That You Stay in Your Zone of Genius in Your Business.

The more time you spend actually helping your clients get results, the better you feel and the faster your business grows.

The ability to stay in your zone of genius comes from having enough sales to have other people do the things in your business that aren’t in your zone.

Hooking up that sales page, creating that ad campaign…

What if you only focused on working with great, highly committed clients and had more than enough revenue coming in to make your dream income AND outsource all the stuff you don’t want to do?

How much easier would this all be if you had a handful of really high-paying clients that funded the growth of your business?

Here’s the truth: There are experts just like you who are working with small, medium, and large sized businesses who think nothing of investing $10k, $20k or even $100k on courses, coaching, and consulting. These businesses are right in your backyard AND you can reach them without a sales funnel or ads or any tech-based marketing system.

Why Should You Sell YOUR Expertise to Associations, Non-Profits, Small, Medium, and Large Businesses?

Just ONE Corporate Client Could Equal 100+ Individual Clients

•  One corporate client might buy 100+ seats in your online course.
•  Or, they might put 10 executives through your one-on-one coaching program.
•  Or bring together 100 people to experience your workshop.
• The opportunities are endless when you know how to package and price the right solutions.
  

You Don’t Need an Online Funnel to Sell Your Expertise to Small, Medium, or Large Businesses

•  Your funnel for selling to small, medium, or large businesses can be as simple as email and your phone.
•  You don’t need to invest in any tech tools or hire a large support team.
•  And, you can set up this low-tech system in days or weeks.

You Already Have Relationships in Your Own Backyard You Could Turn Into Corporate Clients

•  Whether you’re aware of it or not, you have many opportunities to sell your expertise in your local area.
•  It only takes one short sentence about what you do to have someone ask you, “Do you work with businesses like mine?”.
•  The local chapters and regional offices of bigger businesses are right in your backyard (and are often the best way to start relationships with larger companies).

Everyday Interactions in Your Local Area Can Turn Into Lucrative Corporate Clients

•  Your favorite Mexican restaurant learns what you do and invites you to lead their company retreat.
•  Your hairdresser introduces you to the product rep visiting their salon and you land a consulting gig with a Fortune 500 brand.
•  Your driver taking you to the airport also has her own graphic design business and she will now be joining you in one of your workshops.
•  …and by the way, all of these are actual examples of how I found clients.

• In small, medium and large businesses, non-profits, and associations:
• 8 BILLION DOLLARS IS ALREADYBUDGETED FOR TRAINING, COACHING, AND CONSULTING
• 56% OF ALL TRAINING IS DELIVERED BY OUTSIDE VENDORS LIKE YOU
• 57-80% OF TRAINING IS DELIVERED ONLINE

In a Former Life, I Had a 7-Figure Budget to Hire Outside Vendors (Like You) As a former executive in a large company, I had a 7-figure budget to spend on training and I know what made me quickly say “YES” to an expert like you.

The thing is, people buy courses, coaching, consulting, and programs that solve a problem they are dealing with. The secret to getting attention is linking what you offer to a problem they want to solve.

And, you might think it’s all about who you know. I didn’t know most of the people I hired. They showed up in my email, voicemail, or at an event offering me a solution to a problem I was dealing with right now.

There Are Four Steps That Will Determine Your Success in Selling to Small, Medium, and Large Businesses

LINK WHAT YOU DO TO RESULTS

to find the decision maker. (Hint: the person who is responsible for the result is always the decision maker and budget holder).

Most experts do not consider this step so they are selling to people who are not interested.

ESTABLISH YOURSELF AS THE EXPERT AND GET THE APPOINTMENT

When you focus on results and ask great questions, you can easily be seen as an expert.

If you do not establish yourself as an expert, the decision maker may delegate meetings with you to someone who is unable to make the decision.

PARTNER AROUND A SOLUTION

Most experts work too hard trying to convince their prospect that they need what they’re selling. It’s much easier to ask great questions, listen to what they need, and have tell you what they want to buy from you.

PRICE AND PACKAGE

It’s easy to make the mistake of trying to sell with your proposals. When you lead the conversation with the client, you don’t have to sell. You only deliver different options they can choose from to work with you.

Another common mistake is charging by the amount of time it will take to deliver the result versus basing pricing on the value generated by the work you do together. This can lead to undercharging and being stuck in a dollars-for-hours model.

I’m Excited to Share With You a Proven System That 

Answers All Your Questions About Finding 

High-Ticket Corporate Clients 

When You Have Small, Medium, and Large Businesses 

as Your Clients, It Can:

•  Help you fund growth in your business, including outsourcing things you don’t have time to do
•  Increase your credibility when marketing to individuals
•  Impact more people with your work faster because corporate clients often enroll 50, 100, or more people in a program at one time

Introducing: The Get Corporate Clients Masterclass

 A virtual learning program designed to equip you to sell your offers to small, medium, and large businesses, non-profits and associations so that you can generate more revenue with fewer clients and create consistently higher ticket sales.

Over four webinar trainings, downloadable plans and worksheets, and an optional private Facebook community, I will share the same step-by-step system I have used to package and sell my work to hundreds of businesses – local, small, medium, and Fortune 100 companies.

Module 1 – Build Your Hot List of Prospects

Not sure where to start? It’s much easier to go find a market that is already looking for what you offer rather than trying to sell to people who don’t need what you offer or have people in-house that do what you do.

In this module, we are going to quickly identify what types of companies are buying what you offer from small and mid-size companies right in your backyard to bigger, global brands.

First, we will connect your expertise to a result these clients will happily write a check to achieve. The Buying Map will help you quickly figure out the right roles that buy what you offer (this is different based on the size of the company and the industry).

By the end of this module, you will have completed your Corporate Client Targeting Map, have a hot list of buying prospects and be ready to build your plan to connect with them.

We will dive into:

•  How to quickly figure out who is the buyer with a budget to spend in any size company (this varies by size and industry)
•  How buying differs in small-to-large companies versus non-profits and associations and how to choose the market you will target first
•  How you can build a hot list of 20 business decision makers in your target audience and a game plan to share what you do

You’ll be using these tools to find your corporate clients:

The Corporate Offer Makeover Workbook to translate your expertise into a result corporate clients invest in.

The Corporate Buying Map to locate the right buyer in any size organization.

The Corporate Client Targeting Tool to prioritize your list of prospects from right in your backyard to all over the world.

Module 2 – How to Get the Appointment with the Decision Maker (and Instantly Establish Your Value)

Once you have a hot list of prospective decision makers, how do you grab their attention and get the appointment?

Even if you have ZERO connections, you’ll see how easy it can be to get in front of the right people using nothing more than your email and a phone.

The first thing we will do is figure out your outreach “angle” that will grab their attention.

In this module, we will use a proven, multi-pronged strategy to reach out to your prospects and schedule a “No Pitch” client conversation (in-person or on the phone).

We will dive into:

•  How to link what you do directly to one of the 5 Business Priorities that will guarantee the attention of any decision maker (companies ALWAYS have a budget for these 5 priorities)
•  What you need to include in the perfect email script to get the decision maker to schedule time with you
•  How to quickly establish yourself as an expert in your field on the phone or in an email
•  6 ways to get an introduction (even when you don’t know anyone who knows the person you need to connect with)
•  How to fill no-budget networking events that can quickly get you in front of 10 decision makers that ASK YOU for an appointment to chat about what you do

You’ll be using these tools to find your corporate clients:

Get Past the Gatekeeper and Get the Appointment Email Scripts so you can get through the noise and into the inbox of your host prospects.

How to Get Introductions on LinkedIn Guide to get introductions to the buyers on your hot prospect list.

Client Attraction Mini-Event Checklist so you can quickly create no-budget networking events.

Module 3 – The High Converting Conversation Frame™: How to Get Them to Tell YOU What They Will Buy

How do you get the decision maker to instantly see value in what you offer? The answer lies in how you lead the conversation.

The mistake most experts make is spending way too much time talking about what they do in the hopes of getting a new client. It’s hard to know what your client will say YES to when you are only talking about WHAT you offer.

You will establish your value by listening and linking what you do to the results your client wants.

It doesn’t matter if you are meeting with the owner of the local bookstore down the street or the CEO of Barnes and Noble®, you will use the same approach to quickly figure out how you can help them get results.

The process you will learn in this module will help you win clients in any selling situation. It’s not a one-size-fits-all script. It’s a method you can adapt to any situation and use over and over to get clients eagerly asking for a proposal from you.

We will dive into:

•  Why you should never sell in this meeting and what to do instead (and the exact step-by-step approach you can use in any situation)
•  How to open the meeting so that you leave with a request for a proposal
•  How to get your buyer to verbally agree to your proposal before you write it
•  How to apply a powerfully simple 4-step frame to guide the conversation and quickly figure out if this is a right fit

You’ll be using these tools to find your corporate clients:

The 4-Part High Converting Consultation Frame™ to use to plan your approach.

The Power Opening Script to set the stage for a request for proposal.

Inventory of “Gap Questions” you will use in your conversation to identify exactly what you need to know to create a winning offer.

Module 4 – Package, Price, and Put the Proposal Together to Get a Quick YES!

How should you price and package differently when selling your courses and packages to small, medium or large businesses?

What must you include? How to price? How many options should you provide? What payment terms to include?

In this module, we’ll cover every aspect of putting together a profitable package, how to price it right and deliver a proposal that gets a quick YES! 

I’ll show you how to create proposal templates that you design once and repurpose for “custom” proposals. You can literally design a tailored solution for a client in 15 minutes using this system.

Hint: Every step from choosing the client prospect to the questions you ask in the meeting will be intentionally linked to your proposal template. This is how you respond quickly and craft winning proposals.

We will dive into:

•  The Lego® method for easily creating multiple pricing options in each proposal without creating extra content
•  How to determine the pricing for your offer and have the client see the value based on the results they want
• How to price your courses or coaching for small or large groups from one organization
•  How to know when you should charge a flat fee for a group or charge per person 
•  When retainers are a good idea and when they aren’t (miss this and you run the risk of getting another J-O-B) 
•  How to get the proposal to do the closing for you (and what you shouldn’t include in your proposal that makes decision makers stall)

You’ll be using these tools to find your corporate clients:

The 10-Part Proposal Template Checklist so you can create “customized” proposals in minutes.

The Pricing Guide for Small, Medium, and Large Businesses so you know how to price and what to charge.

The Package Creation Matrix so you can quickly choose from the package options to assemble small, medium, and large packages.

Option 1: Here is everything included in the 

Get Corporate Clients Masterclass:

1. YOUR LEARNING PORTAL OPENS ON FEBRUARY 7TH

On February 7th the program will begin, and you’ll get access to your Learning Portal and the private Facebook group where you can meet your fellow experts, ask questions, and get feedback.

2. YOUR FIRST LIVE SESSION IS ON FEBRUARY 12TH AT 

1PM EST

Your first live session is on February 12th. We will dive into identifying what types of companies are buying what you offer from small and mid-size companies right in your backyard to bigger, global brands.

3. WE’LL COME TOGETHER FOR TWO LIVE Q&A CALLS

We’ll come together live for 2 virtual group Q&A calls so you can get all your questions answered and start implementing your plan.

4. ALL SESSIONS ARE RECORDED

All live sessions and Q&A calls are recorded if you are unable to attend a session. You can also send in your questions in advance, and I will answer them on the call so you can keep moving forward on your plans.

Option 2: The Get Corporate Clients Masterclass VIP:

Get Corporate Clients Masterclass + Private Video Review of Your Plan

In Get Corporate Clients VIP, you will receive individualized attention around your plan.

I will review your plan, make suggestions and enhancements, and give you feedback via a private video recorded just for you.

You’ll then receive that feedback in a private video link.

Then, we’ll come together for a VIP small group Q&A call after you go through your review so you can ask any questions you have about your plan.

•  Step 1 – You submit your plan using a template I provide for you to make this super easy.
•  Step 2 – I’ll review your plan and record a private video answering your questions, making suggestions and enhancements and giving you specific action steps.
•  Step 3 – You will receive your video via a private link and take time to review.
•  Step 4 – We will come together for an exclusive VIP small group QA call and answer any questions you have. 

• Option 3: The Get Corporate Clients VIP PLUS: 
• Get Corporate Clients Masterclass + Private Video Review of Your Plan + 4-day Virtual Incubator Retreat
• Want to Spend Four Days Together Building and 
• Refining Your Plan?
• Join Me and My Team for The Virtual Inner Circle Incubator Retreat: March 20-23, 2018
• Spots are limited so you can get individual feedback on your business.
• 10 2 spots available
• In this option, you will gain access to everything in the Get Corporate Clients Masterclass, PLUS receive your VIP Private Video Review, PLUS work with me directly in a small group setting all ONLINE.
  
• We will be working side-by-side on your entire business model. If you want to put our heads together to build your plan, this is for you.
  
• Here’s how the VIP PLUS experience will work: 
• You will build your plan in the Get Corporate Clients Masterclass.
• You will share the first draft of your plan with me and I will record a private video review for you.
• We will come together in an online video conference retreat to build out your entire business strategy including defining your audience, deciding on the perfect offer, pricing, develop proposal options, writing sales copy and more. We will be online via video conference 1/2 the day and the remainder of the day you will be building out your plan. You can work solo or pair up with partners from the group to get things done fast.
• We will build your action plan and come together for 2 follow-up small group calls so that you can get feedback and your questions answered, as you implement your plan.

You will walk away with a step-by-step plan to create a steady flow of corporate clients so you can create more revenue and live the life you have imagined.

We’ll meet online via small group video conferencing, and we’ll work backwards from your life goals to detail out exactly how your work with corporate clients will

We will work on clarifying your audience, building your offer, creating your marketing strategy, designing your sales funnel, and how to scale these efforts so you can hit your goals for 2018.

This retreat is limited to a very small group so you can get 

individual feedback on your business. 

Your Four Day Virtual Retreat Includes:

•  Four 1/2 day sessions with me and our small group via video conferencing 
•  Your own Virtual Inner Circle Incubator private Facebook group to collaborate and get feedback.
•  A full 60-day support plan following the retreat, which includes 2 LIVE one hour small group Q&A calls so you can get your questions answered.

This is not a passive, me-talking-all-day webinar where everyone is anonymously multi-tasking.

This is an active, intimate, engaged group of smart experts like you coming together to collaborate on building your business.

I’ll be leading you through exercises, giving you direct feedback on your strategy and walking you through the behind-the-scenes of a 7-figure business.

You’ll have the option to partner up with other members, join breakout sessions and have plenty of time to work on your own in between our learning sessions. You will leave with an action plan and milestones for us to review together in the two small group follow up calls happening after the retreat.

When You Enroll in The Get Corporate Clients Masterclass, You Will Receive

Live, Virtual Teaching Sessions and Q&A Calls

•  4 Live Sessions (plus recordings)
•  2 Live Q&A Calls (plus recordings)
•  The Private Facebook Group for collaboration

Email Scripts, Worksheets, Guides, and Tools

•  The High-Converting Conversation Frame™ System
•  The Corporate Offer Makeover Worksheet
•  The Corporate Buying Map
•  The Corporate Client Targeting Tool
•  The Get Past the Gatekeeper and Get the Appointment Email Scripts
•  How to Get Introductions on LinkedIn Guide
•  The Gap Questions Tool
•  The 10-Part Proposal Checklist
•  The Pricing Guide for Small, Medium, and Large Businesses

 

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