Description

Jeanine Blackwell – The Launch Lab

Stop searching for your next client, giving away your time and spinning your wheels….

Earn Money While You Learn How to Launch Your Course This Year in a Big Way

The World is Filled With Brilliant Coaches, Consultants, and Experts Like You Who Have Amazing Content to Share.

The problem is, that very few actually figure out how to make money sharing it!

Why? Because they call it quits before they hit on the right formula for finding a steady stream of clients who are looking for exactly what they have to share.

After years of searching for the next client, saying “yes” to things I wanted to say “no” to and living in airports…

I finally figured out how to attract an endless flow of my favorite people to work with and serve them doing what I love to do most.

The results still amaze me. I’ve launched multiple 6- and 7-figure courses and steadily attract 3000+ new people to my community every month (and, it keeps growing).

I work with multi 7-figure celebrity experts and thousands of coaches, consultants and experts like you every year who are creating and launching courses (and even Fortune 100 companies), applying the same system I have used to launch and steadily attract traffic to my own 6-figure and 7-figure courses.

Selling your course, program, or any other offer does not have to be slow and difficult.

I believe in fast wins and having FUN. I know that if you are going to invest in something it has to give you a return. You have invested in creating a course and now it’s time to get a return. FAST.

With the right focus, the right training, and the right tools, you can implement a step-by-step plan to go from start-up to a leader in your space in a really short amount of time.

You can move from searching for the next client to having a steady stream of ideal clients you attract.

And, you can make money NOW as you learn how to make MORE money and grow your business this year.

Introducing…

THE LAUNCH LAB

Earn While You Learn the Best Way to Grow
Your List and Your Sales

While there are many coaching and mastermind programs out there, the challenge for solopreneurs just launching their course is confidently investing what these programs charge…$20k, $30k or more.

I designed this experience to give coaches and consultants like you the step-by-step guidance you need in a structure that is easy to say “yes” to.

This is different because we focus on “bootstrapping”– making money as you go and reinvesting that profit to continue to grow your list and increase your traffic flow and course sales.

Here’s how it works:

There are five major components to The Launch Lab™:

Build Your Launch With Seven Powerful Implementation Modules – We’ve put everything (45+ launching tools and templates) we do in our launches and our VIP client launches into simple tools and step-by-step checklists. Released weekly, these easy-to-implement, step-by-step trainings will walk you through how to build your entire launch in weeks.

PLUS:

Six 90-Minute, Live Virtual Implementation Intensive Workshops – Each month, we’ll come together for a focused workshop centered around one big component of your launch funnel. We’ll walk through each piece, and you’ll have time to work on your own and bring back your work for feedback or refinement. This is a powerful way to set aside focused time every single month to move forward with your launch OR improve your existing launch. We know that with action, you will get momentum. In these workshops, our team will walk you through how to actually get your launch DONE and revenue flowing.

Six 60-Minute Live Virtual Q&A Calls – These interactive calls are led by me personally and are designed to give direct, specific feedback on all aspects of your launch: opt-ins, emails, webinars, sales pages, ad campaigns and more.

6 months access to the private Facebook forum so you can mastermind together and share your wins with business owners on the same journey.

Accountability and Expert Support As You Build Your Launch so you can stay on track with your plan and your revenue goals for the year (no more pushing deadlines back and waiting to start making money).

Many of our students tell us that our courses are the first place they’ve been able to find momentum, support, and the structure they’ve been searching for.

Plus, they’re finally able to make sense of all the theory they’ve learned over the years.

I’ll hold your hand…

We’ll go through launching your course, driving traffic and putting your lead generation on “auto-pilot” so that you are freed up to do what’s next for you.

This is a lab where you’ll be getting the pieces of your launch DONE as you learn, with continued support.

This experience combines access to a proven launching and traffic generation toolkit PLUS ongoing get-it-done support and coaching.

We’ll show you how to:

Create Your Own Custom Funnel Map

It’s impossible to build a launch without seeing and understanding each piece that needs to be included to create an experience that inspires your audience to take action. 80% of first time launches miss one or more critical components which can result in disappointing sales.  

First, you’ll view the short video training and use the included template to create your own custom funnel map that outlines your offer and the experience your audience will go through to become customers. By looking at this map, you’ll know exactly how many emails to send (and when to send them), how many webinars to offer (and when to offer them). Then, we’ll all come together for a LIVE Implementation Workshop where you will be able to get feedback on your map and refine it. After your funnel map is complete, we’ll come together for a Q&A call so you can get any remaining questions answered before you move forward on creating your launch. You’ll be crystal clear on every single part of your launch, and you’ll know exactly what is happening each day you are promoting your offer.

Design and Create Your High-Converting Sales Page

It’s easy to make designing a sales page more complicated than it really is. When you follow a proven template it’s as simple as filling in the blanks.

Next, you’ll view the short video training on creating your sales page, and use the fill-in-the-blank Sales Page Power Planning Template to start drafting your sales page copy. During the LIVE Implementation Workshop, we’ll take a deep dive into your sales page copy, and you’ll leave the Workshop with some of your copy DONE! In our Live Q&A call, you can bring any questions you have about your sales page and get feedback and ideas on how to improve your copy and sales page design to maximize sales.

Design and Create Your Landing Pages

After creating and testing hundreds of pages and all different types of ads, we know EXACTLY what works, and we’ll share it with you so you can get results faster.

It’s time to create your landing pages and choose your technology! First, you’ll view the short video training, and then you’ll use the included cheat sheets to get a head start on your landing page copy. Choosing how you will send emails and build your pages will be easy with the included “Tech Bundles” which will recommend exactly which tools we recommend for your business. We’ll come together for the LIVE Implementation Intensive Workshop, and you’ll get some of your landing pages DONE! Then, in the Live Q&A call, you can get feedback on your first drafts so you can keep moving and finish your pages.

Script Your Preview Webinar

Having led close to a 1000 webinars (that’s not a typo), I can share with you that there is a formula to engaging your audience and inspiring them to take action. If you skip parts of this formula, you won’t get results.

In the short video training, you’ll get an overview and action steps to choose your webinar topic, and start structuring your preview webinar. Then you’ll customize the template we’ve shared to create your preview webinar script, and will use the Live Implementation Intensive Workshop to refine your draft. At the live Q&A call, you’ll be able to get any questions answered so you’re ready to deliver your webinar to your ideal clients.

Develop Your Email Campaigns

Your audience will be moved to take action based on information and emotion. Your email campaign provides an opportunity to tell a story and equip your audience to take action. Great emails are more than fact-sharing.

Next is your email campaign. In this Implementation Module, you’ll create your email campaign plan using the template we share after watching the video training. Then, in the Live Implementation Intensive Workshop, we’ll dive into specific components of your email campaign including your “story sequence” that are critical for conversions. In the Q&A call, you can submit your email campaign plan or your email copy to get feedback and ideas for refinements.

Attract Your Perfect People into Your Offer

We’re going to share with you the secret to finding exactly where your ideal clients are hanging out online so you can reach them through paid and free traffic.

Now that your launch funnel is built, it’s time to attract your ideal clients. You’ll design the copy and images for your Facebook ad in this Implementation Module. In the Live Implementation Intensive Workshop, we’ll dissect what makes a great Facebook ad so you can refine your copy and images. Then in the Live Q&A call you can get more feedback and ask any questions you have about creating high-converting Facebook ad images, copy, and more.

You are doing the work to create your course, event, or offer — let’s make sure you get the big return you envisioned:

MORE FREEDOM AND MORE REVENUE.

THE ULTIMATE LAUNCH TOOLKIT

You will receive instant access to The Launch Lab™ portal with access to all the

Implementation Modules, tools, and templates.

Included are 45+ Power Tools and Templates:

Implementation Module #1: Designing your High Converting Sales Funnel

Creating a series of sales pages for your course is the easy part. This is about putting it together in a way that DELIVERS clients 24/7.

In this Power Tool, we’ll walk through exactly what a sales funnel is — which pages you’ll need and what your audience will be doing in each step. Then, you will create your very own custom visual funnel map of YOUR launch. This is incredibly valuable  — you will refer to it every day as you create and optimize your funnel. Plus, it’s a great introduction for a new team member or virtual assistant as you grow your business.

Included:

• Step-by-step video walk-through of a sales funnelsharing each step in the funnel, why you need it, and how it creates an engaging experience for your audience.
  ● Checklist with everything you will create for your launch
  ● Fill-in-the-blank funnel map to customize for your launch (so you’ll always know exactly what to create next)
  ● What your funnel should look like if you’re marketing to corporate and how you should adjust your strategy to get results

Implementation Module #2: Write, Design, and Create Your High-Converting Sales Page

It’s easy to make designing a sales page more complicated than it really is. When you follow a proven template it’s as simple as filling in the blanks.

Included:

• Step-by-step video walking you through each part of your sales pageand what to include to inspire your audience to take action.
  ● The Power Sales Page Planning Template — a step-by-step workbook that will walk you through exactly how to write your sales page (including how to order your copy, ideas for compelling bonuses, and more)
  ● The guidelines for how to price your offer, what guarantee to include, and the different types of bonuses you can offer to encourage quick action

Implementation Module #3: Creating Your Landing Pages

In this module, you’ll choose your technology for your launch and create your high-converting landing pages to welcome people into your Experience Funnel.

Included:
● Step-by-step video walking you through an effective landing page
● Landing Page Optimization Checklist for each page in your funnel
● Benchmarks for each step in your funnel to let you know what to refine for bigger results — including how many sales you can expect depending on how many webinar attendees you have, how many visitors you need to your landing pages to hit the revenue goals you’ve set.
● Tech Guide that gets rid of the confusion around all the tech options, including our recommended tech “bundles” from free to premium tools.
● Our recommended landing page templates you can tweak and use for your own Experience Funnel.

Implementation Module #4: How to Script and Host Preview Webinars That Instantly Generate Sales

In this module, you’ll structure and script your preview webinar to attract your ideal audience. Creating and delivering this incredible webinar experience to your prospects can change the trajectory of your launch and dramatically increase sales.

Included:

• How to pick the right piece of content from your course to include in your webinar
  ● The step-by-step Webinar Scripting System workbook— the detailed template for planning what to say, including the critical scripting you need to add in the first 10 minutes to make selling EASY.
  ● What to say to establish your credibility and expertise, without sounding like an egomaniac
  ●The biggest mistakes people make in webinars and how to plan around them
  ●How to choose the right bonuses that encourage your audience to take action now (not later).

Implementation Module #5: Develop Email Campaigns That Build Trust and Convert

If you asked successful course creators and launchers which marketing technique they would take to a deserted island, they would ALL tell you the same thing: Email.

In this Power Tool, you’ll learn how to use email marketing to build relationships and increase sales – without staring at a blank page for hours wondering what you should say next.

Included:

• The 3-part email sequence that delivers higher sales (and is a piece of cake to write)
  ● Proven email copy you can customize for your audiencewhen you’ve run out of inspiration
  ● Formulas for email subject lines that will get your audience to open your emails (without resorting to shocking or unethical tactics)
  ● Our “Story Sequence” that will set your email campaign up for success – and give you a straightforward framework to apply to any of your campaigns
  ● PLUS: Email copy to ensure people SHOW up for your webinar (a few small tweaks using these emails doubled our show rate — and we’ll give you the exact copy to tweak)

Implementation Module #6: Attract Your Perfect People to Your Course with Facebook Advertising

How to create high-converting Facebook ads to increase your reach, grow your community, and make more sales.

In this Implementation Module, you’ll learn how to use Facebook advertising to invite potential customers to your webinar. We’ll walk you through the most important aspects of your Facebook advertising campaign: copy, creative, and targeting.

Included:

• The least expensive, high-return Facebook ad strategy to fill your programs (and when to start your ads). The three major components to your high-converting Facebook ad campaign(and how to create these components using free tools)
  ● Exactly how to find your perfect people on Facebook — including how to show your ads to people who “like” your competitors, book authors, tools, and more
  ● Our “Facebook Ads Design Guide,” which will walk you creating images and copy that stand out in the feed and convert
  ● Tips, hacks, and ideas from our testing that will enable you to warp-speed your results and grow your community fast.

BONUS: Implementation Module #7: Blogging, LinkedIn, Affiliates, SEO, and More

How to easily create and set up your content to provide consistent, targeted prospects to your course without hanging out on Facebook all day, plus how to find the right affiliate partners and give them what they need to grow your list FAST.

Included:

• The 6-Step Content Remix Plan that allows you to create once and share in multiple traffic channels
  ● The Downloadable Content Planning Calendar so you can create and plan consistent content for your tribe
  ● Competitive sleuthing: How to find out what content works with your audience
  ● 5 things you need to change on your LinkedIn profile to get page 1 search ranking
  ● How to find the right promotional partners for your course and theformula for calculating what to pay your affiliates

There Are Two Ways to Play in The Launch Lab™

Option 1 – The Launch Lab™

The Launch Lab™ includes:

• Seven Implementation Modules which include 45+ Launching Tools, Templates, and Checklistsfrom 7+ figure launches that you can reference and copy so you can go faster in your launch
• Six 90-Minute Live, Virtual Implementation Intensive Workshops to get your launch DONE
• Six 60-Minute Live Q&A Callsto get your questions answered, get feedback on your copy, ads, and more so you can move fast.
• Private Facebook Forumto connect with your colleagues
• Get it Done Challengesand accountability throughout the program so you can launch your offer into the world

Option 2 – The Launch Lab™ AND The Inner Circle Incubator Live Workshop

Do You Have a Big Dream for our “Teaching Others” Business and You Just Need a Step-by-Step Plan to Get from Here to There?

If you know you’re the type of person that thrives in a live environment with an intimate group and personalized feedback, you’ll want to add the Inner Circle Incubator Workshop into your Launch Lab program.

In The Launch Lab™ and Inner Circle Incubator Live Workshop, you’ll receive everything in The Launch Lab™, PLUS we’ll come together for a live 2.5-day in-person workshop right outside of New Orleans. The Incubator Workshop is an intimate group with me and my expert launch team to design your revenue plan, sales funnel, webinar, lead magnets, and more.

The Workshop is limited to a very small group so you can get personalized attention on your launch plans.

 

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