Jeff Sauer – Server-Side Blueprint

Your Server-Side Blueprint To Stop Losing Up To 50% Of Your Conversion Data

Create future-proof tracking systems that work through iOS updates, Chrome changes, and privacy restrictions – using zero back-end development

BONUS: 3-Day MCP Implementation Lab – hands-on AI integration for GTM & GA4, from setup to live client deployment

While your competitors scramble to explain 30-50% data loss to frustrated clients, you could be the consultant who delivers tracking systems that actually work – commanding premium fees and building waitlists of prospects who need your expertise.

That’s exactly what server-side tracking delivers – and over the course of just 12 hours across 6 intensive sessions, we’re going to show you how to master it in The Server-Side Blueprint, built on Stape’s proven server-side infrastruture.

• Live Implementation with active consultants and industry legends
• Zero Developer Skills Required
• Client-Ready Systems in 12 Hours
• Immune to most privacy updates

The uncomfortable truth about your client’s tracking right now

Every single day, your clients are hemorrhaging conversion data.

iOS updates block 40% of their Facebook tracking. Ad blockers eliminate another 20-30% of their analytics. Safari’s Intelligent Tracking Prevention makes attribution a guessing game. Chrome’s privacy changes are getting worse every quarter.

And what’s your response when clients ask why their numbers don’t add up?

“Well, tracking is complicated these days…”
“iOS updates have made attribution challenging…”
“We need to account for data loss in our reporting…”

You’re not wrong. But you’re also not solving the problem.

Meanwhile, elite consultants are delivering tracking systems that capture nearly 100% of conversion data, work seamlessly regardless of privacy updates, and make them indispensable to their clients.

The difference? They’ve mastered server-side tracking.

Why server-side tracking is no longer optional for serious consultants

Client-side tracking is fundamentally broken.

When someone visits your client’s website, their browser decides what data gets sent to Facebook, Google, and analytics platforms. And increasingly, browsers are saying “no thanks.”

Server-side tracking flips this equation. Instead of relying on the visitor’s browser, your client’s server handles all communication with advertising platforms and analytics tools.

The difference is dramatic:

Client-Side vs. Server-Side: The Reality Every Consultant Faces

Challenge	Client-Side Tracking	Server-Side Tracking
iOS 14.5+ Impact	30-50% data loss from ATT restrictions	Improves capture, but still subject to ATT/consent and browser limits.
Ad Blocker Interference	25% of users block tracking completely	More resilient to blockers; not invisible.
Browser Privacy Updates	Chrome, Safari, Firefox constantly limiting data	Less exposed than client-side, but still impacted.
Cross-Domain Tracking	Broken user journeys, duplicate sessions	Can support cross-domain when linker/IDs are implemented.
Page Load Speed	Multiple scripts slow site performance	Fewer/lighter client scripts → typical speed gains.
Data Accuracy	20-40% under-reporting standard	Client-side can under-report; server-side usually improves capture but still loses opted-out/blocked traffic.
Campaign Attribution	Last-click bias, missing touchpoints	Better stitching/options server-to-server, not complete.
Setup Complexity	Different implementation per platform	Centralized setup reduces duplication, but per-destination config remains.
Data Control	Limited by third-party restrictions	Greater control and filtering at the server.
Future-Proofing	Constantly breaking with updates	More adaptable to policy changes, not immune.

The bottom line: Client-side tracking is like trying to measure your client’s marketing performance through a broken telescope. Server-side tracking gives you the full picture.

And here’s what most consultants miss: This isn’t just about better data – it’s about staying relevant.

About MeasureU: The Analytics Education Leader Behind This Workshop

The Server-Side Blueprint Workshop is brought to you by MeasureU, the premier destination for advanced analytics and measurement training.

Since 2010, the founders of MeasureU have educated over 50,000 marketers, consultants, and agencies through comprehensive programs in Google Analytics, Google Tag Manager, and advanced measurement strategies. Our students include teams from Fortune 500 companies, leading digital agencies, and top-performing independent consultants.

Why MeasureU created this workshop:

We’ve watched countless skilled consultants struggle with broken tracking and data attribution issues. Meanwhile, the small group who’ve mastered server-side implementation have gained an enormous competitive advantage.

This workshop represents our commitment to democratizing advanced measurement skills. Instead of server-side tracking remaining the exclusive domain of enterprise agencies with dedicated development teams, we’re making it accessible to any serious consultant.

Our instructor team combines MeasureU’s proven educational methodology with Stape’s cutting-edge technology and industry legends like Simo Ahava. This collaboration ensures you receive both theoretical understanding and practical implementation skills.

When you checkout on measureu.com, you’re purchasing from the same trusted education platform that has trained the analytics teams at companies like Shopify, HubSpot, and thousands of successful agencies worldwide.

The Stape advantage: Enterprise-level server-side tracking without the complexity

What you’ll have: A working server-side tracking system capturing clean GA4 data

Sessions 3-4: Advanced Implementation & Ad Blocker Immunity

(September 22 & 24)

Session 3: Bulletproof Your Tracking

• Configure custom loaders that bypass ad blockers
• Implement GA4 bypass techniques
• Master first-party cookie strategies
• Deploy same-origin setups for enterprise security

Session 4: Meta Ads Server-Side Mastery

• Implement Meta Conversion API with deduplication
• Configure User Provided Data for enhanced attribution
• Set up offline conversion tracking
• Troubleshoot common Facebook tracking issues

What you’ll have: Complete server-side mastery with professional monitoring and management capabilities

Professional Certificate That Sets You Apart

Earn Your Server-Side Implementation Certificate of Completion

Upon completing The Server-Side Blueprint Workshop, you’ll receive an official Server-Side Implementation Certificate of Completion co-signed by Stape and MeasureU.

Why this certificate matters:

• Client Confidence – Tangible proof of your advanced tracking expertise
• Premium Positioning – Differentiate from consultants using basic tracking
• Proposal Power – Include certificate in client presentations and contracts
• Network Recognition – Join the verified directory of completed specialists
• Professional Credibility – LinkedIn-ready credential that demonstrates expertise

Your certificate includes a unique verification number and QR code that potential clients can scan to confirm your training completion and expertise level.

This credential provides concrete evidence of your server-side mastery when competing for client projects or justifying your expertise in proposals.

But wait… there’s something even more revolutionary coming

Everything I’ve described so far… that’s just the foundation.

Because on October 14-16, we’re adding something that will completely transform how you work with Google Tag Manager.

MCPs Are The AI breakthrough that’s automating GTM workflow for elite consultants

Recently, our team cracked something that honestly blew my mind. We’ve got an MCP workflow that takes plain-English requests and turns them into actual GTM web tag/trigger updates and server-side GTM setup.

What used to eat up entire afternoons now happens in minutes.

Here’s what actually happened: We connected AI to a Tag Manager container through MCP servers and asked it to audit the container.

In seconds, it returned: Total tag count, GA4 config status, complete inventory of all GA4 events, server container URL verification, and detailed recommendations.

Then we asked it to create a new server container and Stape server.

60 seconds later? Done.

New server-side container, ready with the Stape server running and linked.

Why MCP is the secret weapon elite agencies don’t want you to know about

Model Context Protocol isn’t just another AI tool. It’s a fundamental shift in how AI can interact with your business systems. Think of MCP as a translator between AI and your business tools. Instead of getting generic AI advice, you get AI that actually knows your data and can take action on your systems.

What you can connect through MCP servers:

• Google Tag Manager (web and server)
• Google Analytics properties
• Google Sheets and databases
• CRM systems
• Email platforms
• Project management tools

What this means for your practice:

• GTM audits in 2 minutes, not 2 hours
• Automated tag setup from plain-English
• Intelligent troubleshooting
• Scalable client management
• Professional reporting from real data

The agencies that master MCP first will have an enormous competitive advantage. The ones that wait will be competing on price while others compete on speed and accuracy.

The MCP Workshop (Exclusive to Blueprint and MeasureU Pro Members)

This isn’t available anywhere else. Not as a standalone course. Not in other GTM training programs. The only way to access MCP training is through The Server-Side Blueprint Workshop.

Day 1: MCP Fundamentals

October 14

• Understand MCP architecture
• Set up MCP servers
• Connect AI to business data
• Basic automation workflows

Day 2: Advanced GTM Automation

October 15

• Plain-English tag creation
• Automated container auditing
• Intelligent troubleshooting
• Multi-client management

Day 3: Agency Implementation

October 16

• Build MCP workflows
• Automated reporting systems
• Your Competitive Advantage
• Future-proof your agency

Value of MCP Workshop alone: $1,497 (based on the 40+ hours per month it saves most agencies)

This training is perfect for you if:

• You’re tired of explaining tracking discrepancies.
• You want to deliver measurement systems that work.
• You’re ready to position yourself as the indispensable expert.
• You have GTM experience but need server-side mastery.
• You serve clients spending $10K+ monthly on advertising.
• You want early access to AI automation.

This is NOT right for you if:

• You’re completely new to Google Tag Manager.
• You only work with clients spending less than $5K/mo on ads.
• You’re looking for basic GTM training.
• You prefer theoretical knowledge over hands-on implementation.
• You can’t commit to attending live sessions.

What happens when you ignore server-side tracking

Some consultants are sprinting ahead with server-side tools while others are left behind.

What You’re Losing Every Month:

• $15K+ in wasted ad spend per client
• 30-50% invisible conversion data
• Client confidence eroding daily
• Competitors stealing your accounts

What Server-Side Masters Are Gaining:

• 40-60% higher fees per project
• Bulletproof client retention
• Premium positioning in market
• Waitlists of prospects wanting their expertise

Every Quarter You Wait:

• Q1: Competitors implement server-side
• Q2: Your clients start questioning data accuracy
• Q3: Premium consultants dominate your market
• Q4: You’re forced to compete on price alone

The gap between server-side masters and everyone else is growing every quarter.

Zero Risk: Your Workshop Investment Applies to MeasureU Pro Membership

Your Server-Side Blueprint investment is 100% protected.

If you decide to upgrade to MeasureU Pro membership within 12 months of completing the workshop, your entire workshop fee becomes a credit toward your membership.

Here’s how it works:

1. Complete The Server-Side Blueprint Workshop
2. Decide you want ongoing access to MeasureU’s complete training library
3. Apply your workshop investment as a direct credit to MeasureU Pro
4. Continue your measurement learning at a reduced rate

What this means:

• Standard and Executive Blueprint → Your $479 workshop investment is applied as a credit toward MeasureU Pro membership
• No expiration pressure → 12 full months to decide
• Complete risk elimination → Your workshop investment is never lost

This isn’t just a workshop purchase – it’s an opportunity to join MeasureU’s professional measurement mastermind with full credit for your purchase. You can master server-side tracking immediately, then decide if you want access to our complete calendar of advanced measurement masterminds, workshops, and community.

Your risk is gone. Either you master server-side tracking and keep the skills forever, or you upgrade to Pro and continue your education with your workshop investment fully credited.

To your server-side success,

Jeff Sauer

Co-Founder, MeasureU

P.S. Your competitors are already moving to server-side tracking. The question isn’t whether you’ll eventually need these skills – it’s whether you’ll master them in the next 12 hours of training or spend months trying to figure it out alone.

This is the only comprehensive server-side + MCP workshop happening in 2025. Don’t spend another year explaining broken tracking to clients when you could master systems that actually work.

Executive Fast Track spots are filling quickly – secure yours before they’re gone.