Jessica Festa – How to work with brands

Description

Jessica Festa – How to work with brands

Hey blogger! Raise your hand if you’ve ever felt…

Exhausted from working way too hard for way too little payoff. Isn’t blogging supposed to be about freedom from the 9-to-5?

Like you might not be cut out for this. When does the whole “dream job” feeling kick in?

Overwhelmed by endless tasks, to-do lists and strategies. Can’t someone just tell you what tactics are the most important to really see growth?

Impatient over just how much time it takes to grow a profitable blog. You’ve got bills to pay and a life to live, and to do that you need income…now.

 

Good news!

I’ve taught over 1,000 bloggers how to turn their websites into profitable businesses, and through the Custom Blog Audit, I want to help you, too.

Instead of learning 101 tactics, I take a deep dive into your site, social channels and strategy to pinpoint exactly what you need to change — or doing — right now to see success.

My goal for my students is always to coach them in ethically growing a community around their blog and monetizing through (mainly) passive income avenues, which will be reflected in the blueprint you’ll receive from this audit.

How it works:

After paying for your Custom Blog Audit, you’ll login to your dashboard and fill out a private form, telling me more about your blog.

I’ll then look at your responses to get to know your blog better.

From there, I’ll spend time looking over your blog and social media channels, before sending you an actionable 8-point blueprint outlining the exact next steps you should take to seeing blog growth.

Some of the steps will focus on changes you need to make to your current strategy, while others will focus on tactics you’re not currently implementing (but should!).

You’ll receive this blueprint within 5 business days.

Your audit comes with one complimentary round of followup questions if you need anything from the blueprint clarified.

Your Instructor

Jessica Festa
Jessica Festa

Hi! My name is Jessica Festa, aka Jessie on a Journey. After receiving a BA/MA in Communication & Rhetoric from the State University of New York at Albany, I decided the traditional office job with two weeks vacation per year wasn’t for me. Instead of going on job interviews to work for someone else, I created my own career where my travels actually help pay the bills. I ed the travel blogs Jessie on a Journey and Epicure & Culture, and have been able to turn them into a full-time career. My byline has also appeared in notable publications like CNN, USA TODAY, Discover Science, WestJet Magazine, Business Insider, The Daily Meal and more.

Course Curriculum

Welcome

Introduction (1:35)

Copyright / Disclaimer [Please Read]

Private Facebook Group

Diversifying Revenue Streams

Important Course Terms

Resource List

Using Canva To Create Beautiful (& Free!) Graphics [Video] (7:31)

Using RelayThat To Create 100s Of Social Graphics In 1 Minute [Video] (11:39)

Want brand campaign / press trip opportunities straight to your inbox?

VIP Opportunities Newsletter

Want your brand pitches critiqued?

Brand Pitch Success

Module 1: Creating A Blog Brands Can’t Wait To Work With

What You’ll Learn In Module 1

The 10 Traits Brands Look For In An Influencer

Crafting A Blog Brand That’s Valuable

The “Magic Number” Brands Are Looking For

Growing An Engaged Community

What To Post On IG: THRIVE Content

A Quick Note On Buying Followers

Instagram Creator Accounts

Creating A Content Strategy That Converts [Video] (27:55)

Checklist

Assignment

Bonus: Grow Your Instagram Engagement Cheat Sheet

Module 2: The Important Pages You Need On Your Blog

What You’ll Learn In Module 2

Setting Up Your Important Pages

What Your Media Kit Should Include

How To Make A Rockin’ Media Kit (For Free) [Video] (26:26)

Assignment

Module 3: Types Of Brand Partnerships

What You’ll Learn In Module 3

6 Lucrative Partnership Types

A Note On Disclosures

Examples Of How Bloggers Work With Brands [Video] (36:01)

Making Content More Shareable [Video] (14:57)

Assignment

Module 4: Working With Brands As A (Profitable) Affiliate

What You’ll Learn In Module 4

A Step-By-Step Strategy For Crafting Profitable Affiliate Posts

Setting Up Your Profitable Affiliate Post [Video] (24:07)

Recommended Affiliate Networks To Join

Assignment

Addendum: My Strategy For Ensuring Affiliate Link Clicks [Case Study Video] (20:06)

Module 5: Getting Found By Brands

What You’ll Learn In Module 5

How To Make Yourself More “Searchable”

Weeding Out The Bad

Creating Your “Searchable Brand” Strategy [Video] (30:08)

60+ Influencer & Content Networks To Join

20+ Websites That Syndicate Content

Assignment

Module 6: How To Pitch Brands

What You’ll Learn In Module 6

The Pros & Cons Of Pitching Brands

The Pre-Pitch Phase

The Pitch

The Pitch Follow Up

Using Canned Responses To Land Paying Gigs [Video] (11:54)

Assignment

Checklist

*NEW* Pitching With Confidence [Video] (34:13)

Module 7: How To Land Paying Press Trips

What You’ll Learn In Module 7

Press Trips: FAQ

What Press Trips Are Really Like

How To Land A Press Trip

Press Trip Pitch Templates

Turning An Unpaid Into A Paid Press Trip

Pulling Google Analytics Data [Video] (1:22)

Negotiating Contracts (Template Included!)

What To Do If A Press Trip (Or Brand Partnership) Goes Wrong

A Behind-The-Scenes Look At A Press Trip Campaign [Video] (13:23)

Assignment

Module 8: To Charge Or Not To Charge

What You’ll Learn In Module 8

Setting Rates Fairly

The Reality Of Not Charging

Swag vs Payment – When Is It Okay Not To Charge?

Creative Ways To Earn An Income On Unpaid Partnerships

Using A Rate Card To Land Paid Campaigns [Addendum] (23:08)

Using A Custom Proposal To Land Paid Campaigns [Addendum] (24:43)

Assignment

Module 9: How To Impress Brands (& Pitch Long-Term Partnerships)

What You’ll Learn In Module 9

Overdelivering On Campaign Promises

Effective Tactics For Amplifying Your Campaign [Video] (16:54)

Case Study: How Facebook Groups Can Lead To Traffic-Exploding Pinterest Pins

Wrapping Up A Campaign (The Right Way)

Tracking ROI Metrics [Video] (20:28)

Pitching A Long-Term Partnership (With Pitch Template)

Checklist

Assignment

Module 10: Using Budget-Friendly Facebook Ads To Amplify A Sponsored Campaign

What You’ll Learn In Module 10

Why Facebook Ads?

Choosing Your Ad Objective & Audience

Setting Up Your Facebook Pixel [Text + Video] (4:14)

Crafting A Winning Facebook Ads Campaign [Video, Part 1] (20:19)

Crafting A Winning Facebook Ads Campaign [Video, Part 2] (39:45)

Troubleshooting Ad Pitfalls

Updates To Facebook Ads [April 2018 Addendum]

Assignment

Module 11: COURSE ADDENDUMS

Get Jessica Festa – How to work with brands download

2019 Stats, Trends & Tips To Know Now (59:01)

Bonus Video: How To Keep Campaign Deliverables Organized (9:48)

Working With Brands In 2020 & Beyond (Part 1 – Mindset Shirts & Partnership Inspiration) (42:04)

Working With Brands In 2020 & Beyond (Part 2 – Negotiation & Partnership Case Studies) (21:33)

Working With Brands In 2020 & Beyond (Part 3 – Stats & Trends) (16:06)

How To Safely & Effectively Pitch Brands In 2020

How To Develop A Growth Mindset [KEY TO SUCCESS]

My #1 Tip For Confident Pitching (23:03)

Helpful Podcast Episodes

Bonus Content

Curated Inspiration (Regularly Updated)

Case Studies

Case Study Note-Taking Workbook

Jessica Parker, Public Relations Consultant (24:35)

Kristin Yantis, Malen Yantis Public Relations (41:14)

Namita Kulkarni of Radically Ever After (22:29)

Vicki Winters of the Vicki Winters Show (25:46)

Megan Jerrard of Mapping Megan (15:51)

Bret Love of Green Global Travel

Anil Polat of foXnoMad (20:26)

Turning An Unpaid Campaign Into A Paid Campaign [Email Screenshots]

Eileen Cotter Wright of Pure Wander & Crooked Flight (Giveaway Strategy inside!) (54:20)

Happy Blogging!

Thank you!

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