Description

John Caprani – Local Business Micro Agency

If you prefer to read rather than watch a vsl

Here’s an AI summary of everything John talked about in the video

Get your first local business client

You’re getting a live 4-session workshop on Zoom where we’ll work together to transform you from a copywriter without an offer into someone with their first agency client—serving them in just a few hours per month while leaving plenty of calendar space to stack more clients.

Three workshop outcomes

Get local business clients

Write and launch ad campaigns that get local business customers

Retain clients by building long-term relationships

Perfect for copywriters who want to…

Stack additional skills onto their existing expertise

Serve local service businesses that an evergreen market with huge demand

Avoid the “blood red sharks in the water” competitive marketplace of hardcore direct response

Now is the Best time to pivot (or else)

The copywriting industry has been turned upside down over the past year and it’s only going to get more difficult to find work.

AI has made job boards brutal

Top copywriters who use AI can scoop up more work

Online business niches, the “coaches, consultants, and course creators”, are oversaturated

But local business are unbothered.

Don’t know or care about A-list copywriters

Just want more leads at an affordable price

Can easily say yes to $1,000/month management + $3,000 ad spend (Any business generating $150,000+ annually can afford this without hesitation)

AI-proof, evergreen demand, pays well

Local businesses are a global opportunity.

High-opportunity markets: UK, USA, Canada, Australia, UAE

More challenging markets: Global South countries have rich people too

The demand is universal; all you have to do is adapt your approach to the market.

Earn in dollars, naira or rupees.

$500 – $5,000 per client per month (depending on services)

Sweet spot: $750 – $1,500 per client per month

Most of the course creator’s clients are in the UK and US but this system works in any country

From Construction worker to ad man

I’m John Caprani—copywriter, marketer, and advertiser with six years in online marketing. I was a woodworker, then construction project manager, eventually running construction service businesses and managing luxury resort home fit-outs.

This gives me a natural advantage: I speak their language. Local business owners often don’t trust marketing people, but they trust someone who understands their world.

And while the money is great, for me, this work isn’t about adding zeros to bank accounts. I love helping real businesses grow and employ more people in their communities. It’s a lot more satisfying than helping some high ticket coach buy another supercar.

Simple campaigns get 6-figure results

To give you an idea of the kind of results you can get for local businesses, here’s what I did for a UK HVAC Company.

Spent: £3,000

Generated: £20,000+ in new business

Intangible ROI: Owner now recognized as local celebrity (huge)

And here’s what I did for a barn building company in Colorado, USA.

Spent: $5,000-6,000

Generated: 120+ leads, $800,000 in closed business (35 days)

Average ticket: $40,000

I run the same ad format with every client. Simple 1-2 minute videos recorded selfie-style or with a tripod.

7 days from now you could sign your first local business client

Here’s a breakdown of everything John will cover during the four live (and recorded) workshops

1. Workshop one: Getting Your First Client

Craft your offer (easy yes, low risk, high value)

Create organic content that attracts local businesses

Master networking (online and offline)

Generate referrals through appreciation, reciprocity, and compensation

2. Workshop two: Writing the Ads

60-90 minute onboarding call (becomes your research goldmine)

Laurel Portié’s frameworks (Super Duper Profitable Ads)

Three ad types: Power content, power offers, awareness reels

3. Workshop three: Tech Setup

Facebook Ads Manager (simple campaign setup)

GoHighLevel CRM (where leads flow in)

Automated notifications (instant alerts for new leads)

Follow-up sequences (email + SMS autoresponders)

4. Workshop four: Retention & Client Success

Speed to lead (train clients to call immediately)

Monthly check-ins (15-20 minutes keeps relationships strong)

Ego feeding (visibility matters as much as leads)

Mining gold (weird questions and objections = next ad ideas)

“tools of the trade” and their costs

These are the tools you’ll need to service local business clients.

GoHighLevel: $97/month (CRM, serves 3 clients, 2-week free trial)

Descript: $15-20/month (AI video editing)

Facebook Ads Manager: Free

Trello: Free (optional)

Here’s why I love and use GoHighLevel for all my clients:

All-in-one marketing platform: email, sms, social media, automation, AI, and more, for affordable price

Creates sticky client relationships once you get them onboarded

Allows you to stack services like email marketing and social media management

Bonus: super duper profitable ads by laurel portie

Swipe Laurel’s $5 video ads playbook that grew her consulting business To 7+ figures. Effective advertising doesn’t have to cost a fortune. With this step-by-step guide, you’ll learn how to harness the power of just $5 ads to connect directly with prospects who are ready to invest in yours and your clients’ offers.

The $5 Ad Revolution: Uncover the secrets behind crafting compelling $5 ads that resonate with your target audience, ensuring your message reaches the right people.

Direct Prospect Engagement: Skip the lengthy sales funnels and engage directly with prospects who are primed and eager to buy your products and services.

Visual Playbook: Benefit from our easy-to-follow instructions and visual diagrams, making it simple to implement the $5 ad strategies even if you’re a beginner.

Maximizing ROI: Learn how to get the most out of every dollar spent on advertising, ensuring your campaigns are not only profitable but super duper profitable!

…And much more!

OPTIONAL UPGRADE: VIP EDITION

With the VIP Edition you’ll get your FIRST local business client a lot faster and you’ll certainly get them excellent results because I’ll be supervising you every step of the way.

Co-selling your first client: I will join your sales call to help you close them

Copy chiefing: I will give you 2 rounds of feedback on your ads

Campaign review: I will check your campaign’s technical setup before you launch

writing words in google docs isn’t enough anymore

The bottom line is copywriting alone isn’t a business, it’s a foundational skill. Clients want complete solutions to their problems, not copy. That’s what we’re offering to give you when you join Local Business Micro Agency.

Straightforward offers clients instantly understand

Ethical advertising you can feel good about

Less competition than hardcore direct response

Recurring revenue with minimal monthly work after setup

And on that last point, here’s how much work you’ll be doing.

Month 1: Heavy lifting (setup, onboarding, campaign creation)

Month 2+: Light maintenance (add occasional ads, daily monitoring, monthly calls)

This assumes you’ll only offer your clients ONE service. In reality, you’ll want to upsell additional services and your workload will increase accordingly

 

Get Digital Download ” John Caprani – Local Business Micro Agency ” Right Now!