Kieran Drew – Viral Inspiration Lab

The 3 types of people on social media (and why there’s only one that counts)

When I started online, I thought the internet was split into two groups of people:Consumers and creators.But after 3 years of writing, it’s clear there’s another.One much smaller.The succeeders.These are those who’ve managed to do something with the attention they’ve gathered. They’ve built businesses, launched podcasts, and scaled newsletters.Look around, and you’ll realize few people get there.Why?

It’s because of the ‘social media timesink’.Social media is a great opportunity, but also a massive distraction.Maybe you start with 20 minutes a day to grow your business. But before you know it, every spare minute you’re stealing a quick glance at your phone.Here’s the paradox:To succeed on social, you need to keep up with what works and what doesn’t.But if you’re on the platform all the time, you’re less creative, more distracted, and much less motivated (anyone who has taken 2-3 days off Twitter realizes just how nice it is to give your mind a rest).

How I make social media effortless (and have more creative ideas)

I stumbled across the ‘social media’ solution when I found David Perell.I was struggling with creativity, and Perell runs the most premium and popular writing cohort online. He explains that, with the thousands of students he’s coached, everyone has creative potential.The problem is that schools stamp out your creative spark. In fact, a study by NASA showed that from 5 to 18 years old your creative genius potential drops from 98% to 2%.Perell’s advice was to ‘imitate then innovate’.Instead of writing from a blank screen, you start with other people’s ideas.

So I began saving every great piece of content I found into a database.That was January 2022, and my writing improved fast because I wasn’t just ‘guessing’ what would work anymore.When my friends noticed, they wanted it too. And after hearing how they found it useful, I released it to my audience – it became one of the most popular products in our space because it was genuinely useful (I still use it every week).

The main benefit of the Viral Inspiration Lab is that you don’t need to waste time on social media to find high-quality ideas.You have thousands at your fingertips, available immediately.But I guarantee you’ll write much better too.It’s a bit like having stabilizers for learning how to ride a bike.When you start online, you don’t know what works. You don’t understand hooks or copywriting. But by having thousands of pre-validated ideas to inspire your own, you’ll get into the groove much faster than if you were ‘figuring it out yourself’.…You fall off the bike much less.And before you know it, you’re riding off into the sunset.Or, in this case, crafting clear, concise, and engaging ideas (that your audience loves to read).