Kirsty Fanton – Comms Camp DIY
Original price was: $899.00.$67.00Current price is: $67.00.
Learn how to conceptualise selling as a conversation, regardless of whether the sale is happening in a real-time, verbal exchange..
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Kirsty Fanton – Comms Camp DIY
What would shift in your business if you could hear and get heard when it mattered most—
Allow me to introduce…
Comms Camp
Master the skills to hear and get heard when it matters most, so you can create exceptional impact in your business —
for yourself and the people you serve
Comms Camp is a place to connect with who you are and what you want, and thenmaster the skills to interact with the world around you in order to achieve it
It’s holistic, human-centred, and (of course!) strategic, thanks to the fact it puts the focus firmly on teaching you how to think, rather than simply telling you what to do.
That way, you’ll never meet a situation you can’t respond to, which is critically important, since no two businesses are exactly the same.
Here’s a look at how Comms Camp compares to other business-building programs you might have tried or thought about trying before
OTHER PROGRAMS
✹ Are often hyper-focused on a specific skillset (e.g. launching a podcast, crafting a pitch) OR try and do it all — which usually results in an overwhelm of material, and a sense you’ll never actually get through it.
✹Teach processes, and work on a copy-paste model of success.
✹Focus a lot on theory — teaching you why and how something works, but leaving you to go and do the thing alone.
✹Focus only on the external parts of the skills they teach (e.g. what you should say on a discovery call, or the kind of language to use on a sales page), or devote a single session to ‘mindset’ and call it a day.
✹Apply a narrow lens to what they teach, leaning a lot on tips, tricks, and standalone tactics.
COMMS CAMP
✹Teaches a hyper-specific skillset (interpersonal communication) then applies it to various scenarios you’ll likely experience in the course of running and growing your business.
There are just 14 skills lessons in total (almost all of which are 20 minutes or less) and the application-based workshops are designed so that you only dive into those which are relevant, when they’re relevant.
The whole idea is you master the building blocks, then put them together in whatever shape fits your current challenge.
✹Teaches skills in a way that encourages you to make them your own, safe in the knowledge that context and authenticity will get you further than trying to emulate someone else, any day of the week.
Comms Camp is also a place for success on your terms, because there’s just as much joy in cracking 500K as there is in having more time to devote to creative pursuits, or only working school hours. In other words, there’s no ‘shoulds’ to aim for, and you get to define the metrics that matter.
✹Takes a holistic, human-centred approach, pulling together concepts from the worlds of psychotherapy, sales, and copywriting, and putting them in the context of online business—
In a way that acknowledges that everything in your business is interconnected.
✹Also addresses the conversation that’s happening in your own head, because feeling comfortable (and even excited) about connecting with people, right across your business, is just as — if not more — important than learning the skills themselves.
✹Is OBSESSED with bridging the gap between theory and practice as quickly and easily as possible.
What does that look like?
There’s a custom-GPT (called CommsBot) that allows you to practice the skills you’re learning in different scenarios, so the real-life sales call isn’t the first time you’re using reflection, or next week’s group coaching session isn’t the first time you try something from the ‘use of self’ bucket, or that upcoming podcast interview isn’t the first time you’re flexing your question-asking skills.
In addition to CommsBot, there are a bunch of resources (think communications audits, worksheets, and annotated examples) that help bring what you’re learning to life.
And, if you opt for the VIP version of Camp (more on this below!) there’s a huge amount of support, including 1:1 coaching via Voxer, group therapy sessions, live skills practice/Q&A/GSD sessions, and a Slack-like group space where you can interact with a tight-knit group of other Campers.
Comms Camp is structured in two distinct sections—
Foundational Skills and Practical Applications, so you learn the building blocks AND how to put them together to respond to the opportunity or challenge in front of you
Each lesson inside Comms Camp is an audio file, so you can listen at your desk or on the go.
And, if you’re the kinda person who needs visual stuff to make concepts stick, you’ll LOVE the resource section. It’s full of cheat sheets, worksheets, communications audits (so you can get a handle on what you’re doing well and what needs your focus) and annotated examples.
Here’s what’s inside each section
Section #1: Foundational Skills
Module #1: Preparing the space
1.1 Setting an interaction up for success
1.2 Creating safe spaces
1.3 Defining roles and responsibilities
Module #2: Encouraging disclosures
2.1 Mastering nonverbal communication
2.2 Asking better questions
2.3 Checking in and moving forward
Module #3: Working with feeling and meaning
3.1 Pinpointing the message underneath the words
3.2 Removing shame and facilitating sharing
3.3 Making complex ideas relatable
3.4 Flipping the focus
Module #4: Advanced Skills
4.1 Silence
4.2 Constructive disagreement
4.3 Use of self
4.4 Closing
Section #2: Practical Applications
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Selling yourself and your offers
Expect a fresh, human-centred way to conceptualise sales (whether you’re selling over zoom, on a sales page, or in a direct pitch), plus skills and examples to help you enact it in a way that fits. -
Facilitating a group space
This workshop tackles the critical tasks of creating safe spaces, fostering meaningful connections, setting up valuable exchanges, and managing the personalities inside. The end result? You have a space that accelerates the value of the offer it’s attached to. -
How to manage when someone dominates the conversation
Over-talkers are tricky, wherever they pop up in your business. This workshop gives you practical skills and clear direction on how to regain control of the conversation in a way that’s assertive, not aggressive — no matter how frustrated you’re feeling in the moment. -
Handling objections
Informed purchasing decisions are excellent. Unanswered objections are not. This workshop gives you the skills and confidence to tackle objections proactively, in a way that’s perfectly aligned with what your products and services actually offer, so you can sell more things to the people who’ll get real benefit from them. Pretty neat, huh? -
Crafting a keynote
Speaking on a physical — or virtual — stage is one of the most effective ways to build your authority and grow your audience — as long as you can share your expertise in a way that resonates with your audience and aligns with your offers. This workshop will help you do just that. -
Plotting an email automation
By the end of this workshop, you’ll be able to understand when, how, and WHY to segment your list, as well as how to leverage personalisation to make your subscribers feel like they’re reading emails that have been crafted just for them — a seriously valuable skill in the AI-era!
With a new workshop added each and every month.
AS GOOD AS THE CONTENT IS, IT CAN’T WORK ANY MAGIC ON ITS OWN…
And this is precisely why CommsBot, aka the custom GPT for Comms Camp, exists
It needs you to put it into practiceto get results
Well—
That and the fact that there are an infinite number of applications for the skills inside Camp, depending on:
👉🏻 the business you have
👉🏻 the mediums and assets you use to communicate, and
👉🏻 all the delicious uniquities of the people you interact with
And it took 5 months and a 22 page Google Doc for me to realise I couldn’t and, perhaps more to the point, shouldn’t create lessons for all of them, because weaving your way through a bunch of irrelevant content to get what you need is a very shite experience, whereas having a tool that is willing and able to get to work on the exact task you need to tackle, when you need to tackle it, is very bloody good.
For example, let’s take a look at how you might engage with everything inside Comms Camp if you need to prep for a high-stakes sales call you’ve got next week…
Ideally, you’d make your way through the 14 foundational skills modules first, but if time is tight, you can jump straight to the ‘Selling yourself and your offers’ workshop in the practical applications section, where you’ll:
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Learn how to conceptualise selling as a conversation, regardless of whether the sale is happening in a real-time, verbal exchange or in a written, asynchronous one — like on your website (and what a relief it is — responding to someone is so much easier than simply announcing yourself, amirite?)
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Understand how to frame your offer in its most appealing form
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See how to pick up on the message your prospect is delivering *between* their words (i.e. the one that will almost always get in the way of a sale if it goes unaddressed)
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Build out your prospect’s frame of reference so they can easily grasp the glory and relevance of your offer
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Uncover two key (and super simple!) shifts to ace your close
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Sit with some reframes around some of the mindset stuff you might have about selling
And, if you know your prospect might have some curly questions or stubborn hesitations around investing in your offer, you might also want to dive into the ‘Handling objections’ workshop, taking some time to sift through the real-life examples so you can see the approach in action.
Once you’ve got your footing, you can head on over to CommsBot, activate roleplay mode, and share as much context as you can about the call.
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What are you selling?
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Who’s your prospect?
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What kind of objections do you think (or know!) they have?
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What’s their demeanour like?
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What are you nervous about?
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Which parts of the call, specifically, do you want to work on?
Once CommsBot has all this intel down-pat, you hit the audio button and start talking (and yes, you probably feel silly talking to your screen, but after a few minutes, it starts to feel like a real conversation, so you stop thinking about how this might look from the outside… strange looks from your cat notwithstanding 😉).
When the ‘call’ is over, or if you want a break, you say “debrief” and CommsBot provides insights on what you did well, what needs work, what you could try, and what you might like to do next.
👉🏻 Maybe that’s roleplaying the close again—
Or redoing the whole call, but this time CommsBot will throw more curveballs your way
👉🏻 Maybe it’s engaging CommsBot’s implementation mode—
So you can craft an email to send your prospect the day before the call, to better frame the interaction and set their expectations
👉🏻 Maybe it’s getting CommsBot to help you better understand what a good reflection sounds like—
So you can spend some time honing that specific skill
👉🏻 Or maybe it’s slipping into a different roleplay —
One where you and CommsBot switch roles, so you can hear and feel how some small shifts can make a big difference to the conversation
Here’s how Comms Camp VIP is different from your stock-standard ‘mastermind’
First up, as far as I’m concerned, the inclusions in ANY offer should be entirely focused onwhat helps the people inside the container reach their goals easier, faster, and with more success—
And I don’t think those things are 64 zoom calls, unwieldy slack groups, and theme months that may or may not apply to your unique business and goals.
That’s why Comms Camp VIP:
✔ Is capped at 16 people. Always.
✔ Has a streamlined group space(because 17 separate channels is a *perfect* recipe for time-suck and overwhelm)
✔ Avoids a forced focus every month, in favour of being a space where you can ask for support on whatever challenge or opportunity you have in front of you right now
✔ Offers dedicated and generous amounts of 1:1 support, via the magic of a 24-hour coaching window inside of Voxer each and every month, where you can bounce ideas around, ask questions, get help with specific scenarios, talk about the gnarly stuff (fears, doubts, successes and the like) — whatever will help you most!
✔ Has a deliberate, sustained focus on intrapersonal work(i.e. exploring and unpacking the way you communicate with yourself — things like the stories you tell and beliefs you hold — and how that interacts with your business), which we’ll tackle in monthly group therapy sessions (more on these in the FAQs!)
✔ Has no lock-in contracts, because if/when it stops helping you get results that matter, it’s silly for you to stay
Visibility on the practical applications for the skills inside of Comms Camp (as they apply to YOUR unique business), an indication of whether you need help mastering those skills, and clarity on how important it is that you do.
If those things are suggesting a high ROI from Camp, pick your level of support and let’s get started.
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