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Learn To Write Website Copy That Converts
Original price was: $299.00.$90.00Current price is: $90.00.
(This course is available and delivery within one day!)In this hot seat session, you can submit your draft copy to get on-the-spot feedback or watch the copy reviews to get insights and tips to improve your copy.
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Learn To Write Website Copy That Converts
Salepage: https://jenniferbourn.com/content-camp-website-copy/
Learn To Write Website Copy That Converts
You’re in the right spot whether you’re writing copy for your first website or updating existing website copy to align your big vision or rewriting website copy for a redesign or rebrand.
Websites are essential for any brand or business. And if you need a website, you need website copy — the words and text that fill each page and persuade a visitor to hire you, buy from you, learn from you, or subscribe to your email list.
Yes, you could hire a copywriter to write your website copy but maybe…
- You tried hiring a copywriter and it didn’t work out so well. The draft copy you received did not sound like you!
- You reached out to a few copywriters but their intake forms were intense and you didn’t have answers to all of their questions.
- You don’t have unlimited funds and copywriters are EXPENSIVE! You’d rather spend your hard-earned money on design and marketing.
You decided to do it all yourself. After all, you are the expert in your business. And, you’re one smart cookie. So planning, outlining, and writing your own website copy couldn’t be that hard, right?
Wrong. OMG. It’s so absurd.
I-started-this-six-months-ago-and-I’m-still-not-done wrong…
I get it. Writing website copy seems simple, and dare I say easy… until you actually sit down and start doing it!
It’s freaking hard to write about yourself and your own business!
Since you’re here, I’m guessing you can relate and one of these examples describes you perfectly:
- I’m overwhelmed and struggling to get my website copy done. It’s holding me back and negatively affecting my business.
- I’ve started writing my website copy and even have a draft done but it doesn’t feel quite right and I don’t know why.
- I avoid working on my website copy because it feels really complicated and I’m not sure what to say or where to start.
- I want to write my own website copy and I’m confident I could do a great job — but I need some help and guidance.
- My web designer told me that I needed to provide the final website copy before they could start my website. What? How do I do this?!
I understand your pain as do many business owners. I write copy for a living, and it is a million times harder to write copy for my website than for my clients.
But, I discovered a secret that changed everything.
Get Learn To Write Website Copy That Converts Download
Professional copywriters don’t start with a blank page and no direction. They create brilliant, conversion-focused copy from scratch.
Experienced copywriters know that the secret to writing head-turning copy that converts is working with proven frameworks, templates, and prompts — and over the years, I’ve collected, tweaked, created, and refined my own collection of copywriting tools, frameworks, and resources that make writing website copy easier and faster.
Agenda for Content Camp Day 1
You will be able to focus on the product you are selling, create copy for a page that converts, as well as setting clear expectations with your portfolio and experience pages.
8:30 am – 8:45 am Pacific
Kick off and Opening Remarks
Get the whole Content Camp’s lay of the land: Website Copy Event details, review sessions and guidelines, as well instructions for participants. Get tips to reduce overwhelm, stay focused and get the best results.
9:00 am – 10:45 am Pacific
Write Your Services or Offer Page
To In order to inspire a visitor’s action, they must be able to relate with your offer and message. In this workshop, you’ll write your offer page(s) and position your services, course, membership, program, or product as the best choice for your ideal clients and customers.
11:00 am – 12:15 pm Pacific
Breakouts / Highlight the Experience
People want to learn about your work, how you approach it, and what your experience was like. The Portfolio Workshop will show you how to build a portfolio of convertible assets, while the Experience Workshop will show you how to share and discuss your client experience.
12:30 pm – 1:00 pm Pacific
Copy Quickie: Your calls To Action
Every page on your website will have a specific purpose — to get visitors to take action, and that is done with a call to action (CTA). In this mini-workshop, you’ll learn the type of CTAs you need, where to put them, and how to ensure they drive action.
1:00 pm – 3:30 pm Pacific
Solo Work: Get focused and get it done
The workshops provide time to get started writing your copy and Q&A to get you unstuck. Now, you’ll continue that work on your own, without distraction, to finish solid drafts of your offer page and either your experience page or portfolio entries.
3:30 pm – 5:00 pm Pacific
Get actionable feedback on your project Copy
It’s difficult to evaluate the clarity of your copy and its ability to captivate others. This hot seat session allows you to submit your draft copy to receive feedback on the spot or to watch the copy reviews for insights and tips to improve your copy.
Content Camp Day 2 Agenda
You’ll create a story-driven About Page that reflects you and supports your offers. Then, craft your Next Step Pages to capture hot leads.
8:30 am – 8:45 am Pacific
Kick off and Opening Remarks
Learn the basics of Content Camp’s second day. Get the details about all workshop and review sessions, guidelines to participate, and tips to help you stay on track and get support. Share your Day 1-Ah-Has and achievements.
9:00 am – 10:45 am Pacific
Write Your About Page
Your about page allows your audience to get to know you and trust you. It also helps them build a meaningful relationship with you. In this workshop, you’ll write an about page that positions your offer as the best solution and positions you as the best person to deliver results.
11:00 am – 12:15 pm Pacific
Breakouts Create Your Next Steps pages
Your website must convert visitors into buyers or subscribers. This means that you need to define the steps for taking action. Based on your needs, select the Contact Page, Inquiry Page or Thank You Page Workshop to invite prospects to take the next step.
Get Learn To Write Website Copy That Converts Download
12:30 pm – 1:00 pm Pacific
Copy Quickie – Personality Injections
Infusing your personality into the copy is key to creating unique website copy that resonates well with potential buyers. In this mini-workshop, you’ll learn how to let your personality shine (without overdoing it) and get prompts that make it easier!
1:00 pm – 3:30 pm Pacific
Solo work: Get focused and get it done
Writing great website copy requires you to immerse yourself in your brand. In this two-hour time block, you’ll continue working on the copy started during the morning workshops, so you can finish a draft of your about page and create your next steps pages.
3:30 pm – 5:00 pm Pacific
Get actionable feedback on your project Copy
You might be too attached to your brand and story to see the potential impact and magic. You can submit your draft copy for feedback and watch the copy reviews to gain insights and tips.
Content Camp Day 3 Agenda
You will write compelling homepage copy to lead visitors to your most important pages.
8:30 am – 8:45 am Pacific
Kick off and Opening Remarks
Learn the details for Content Camp’s final day. Get instructions for all workshops and review sessions, guidelines to participate, and tips for getting your website copy finished. Share your Day 2 Ah Has and achievements.
9:00 am – 10:45 am Pacific
Write Your Website Home Page
A home page that is successful presents a snapshot of your website in a single page. It presents capabilities, teases potential, and reinforces authority. In this workshop, you’ll write your homepage and ensure it helps ideal buyers realize they’re in the right place.
11:00 am – 12:15 pm Pacific
Breakouts in Media, Speaking, and FAQs
Business growth is about increasing brand visibility and making leads feel confident and comfortable taking action. Choose your workshop: Write You can improve your speaking page, create a powerful media site, or leverage FAQs for faster sales closes.
12:30 pm – 1:00 pm Pacific
Copy Quickie – Email Marketing Opt in Offers
Not all visitors are ready to hire or buy from you. Invite them to stay in touch so you’re top of mind when they are ready. In this mini-workshop, you’ll discover best practices for integrating an email list-building opt-in offer with your website.
1:00 pm – 3:30 pm Pacific
Solo Work: Get focused and get it done
In this final two-hour time block, you’ll once again, work on your own, without distraction, to finish your homepage copy and revisit the drafts of your other web pages to refine your copy and ensure your message is consistent from page to page.
3:30 pm – 5:00 pm Pacific
Get feedback about your work Copy
Are you able to clearly and persuasively explain your work and its impact? Send your draft copy to the final hot seat session to receive feedback and watch the copy review to gain insights and tips for improving your copy.
Get Learn To Write Website Copy That Converts Download
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