Module 01
The What & Why of Brand
the concept of brand / brand equity / brand salience
Module length: 45 mins
Readings: 4
Study time: 2 hrs
-80%
Mark Ritson – Mini MBA in Brand Management
$413.00
(This course is available for Pre-order and delivery within a few days.)Across 10 modules in 12 weeks, as well as interactive Q&A with Mark every two weeks, the course covers much of the same content as the second year of an MBA, following the complete brand journey from diagnosis through to execution and tracking.
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Description
Mark Ritson – Mini MBA in Brand Management
Bigger brand brains begin here.
Whether you’re already a brand manager, or a marketer interested in that side of things, the Mini MBA in Brand Management provides applied, advanced (and very enjoyable) training in Brand Management.
The course gives you a complete brand planning process, that you can use to enhance your own brand, as well as a simulator that tests your skills in a fully realised, competitive online setting.
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