Marketing Sherpa – 2011 Search Marketing Benchmark Report: PPC Edition

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Marketing Sherpa – 2011 Search Marketing Benchmark Report: PPC Edition

All New Search Benchmark Report – PPC Edition: Research and Insights on Optimizing PPC Campaigns from Keywords to Conversions
All-New Research and Insight: A study based solely on PPC research to support their campaign decisions
In MarketingSherpa’s 2011 Search Marketing Benchmark Report – PPC Edition you’ll find data on the latest PPC innovations, from keywords to conversions, as well as insights from PPC marketers and agencies on their strategies, challenges and successes.
Due to the complexity and evolution of PPC search marketing, this is the first year that we have publishing a standalone Search Marketing Benchmark Report – PPC Edition. This 190-page report provides you with:
Primary research survey results, providing the collective wisdom of 2,194 search marketers
Benchmarks on PPC budgets, objectives, tactics and metrics
The current and expected future impact of mobile and local search
Search agencies’ unique perspective on client PPC campaigns
An overview of the search engine market from industry-leading sources
Special 70-Page Section on PPC Metrics and PPC Tactics
This new edition also takes a deeper look into PPC metrics and tactics with sections on target keywords, best tactics, average PPC clicks, defining a conversion and quality of leads generated by PPC. Learn how to optimize at every stage of the game for paramount returns. This special section also includes:
Best tactics for improving quality score
Most commonly-used keyword match types
Charts showing the effectiveness of PPC tactics
Marketers insights on PPC successes and challenges
You also receive more than 50 charts of important PPC metrics, based on each search activity from keywords, then clickthrough and ultimately conversion. The PPC Edition gives you the benchmark data you need to formalize a successful PPC process from start to finish.
New Innovations in Paid Search, Including Mobile and Local Search
There are two areas where search engines are releasing innovative improvements on the paid side – mobile and local search. What will be the impact of these new changes and how will they impact organizations in the future? These questions, and more, are answered within the report, where you’ll find:
New benchmark data on future impact of mobile and local search
Demographic breakdown by age, gender, industry and organization
Local search marketing tactics
2011 Search Marketing Benchmark Report – PPC Edition Summary Table of Contents:

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Chapter 1: PPC Benchmarks (p. 12-122)
Budgeting for PPC
Online marketing budgets
Perceptions of PPC at budget time
Increasing PPC budgets
Clicks are the greatest PPC expense
Google dominates PPC budgets
Investing in PPC
PPC target objectives
Perceptions on the most effective PPC objectives
Marketing insights: PPC strategy development
PPC metrics
Step 1: Keywords
Marketer insights: Best tactics in improving quality score
Step 2 : Clicks
Step 3 : Conversion
PPC tactics-Optimizing every stage of the game for paramount returns
The effectiveness of PPC tactics
Marketer insights: PPC successes and challenges
Chapter 2: PPC Resources (p. 123-131)
Majority of online marketers practicing tactics in-house
Web analytics programs provide premium insights for PPC
Chapter 3: Mobile Search (p. 132-143)
The current impact of mobile search
The expected future impact of mobile search
Chapter 4: Local Search (p. 144-159)
Local search currently having a significant impact
Local search has reached maturity as a marketing tactic
Local search tactics
Chapter 5: The Search Engine Market (p. 160-167)
Google holds their place at the top of the search market
Bing and Yahoo! alliance aims to even the playing field
Search and social partnerships
Chapter 6: Agency Perspective (p. 168-173)
Increasing client budgets
Agencies rank the effectiveness of PPC tactics
Agencies’ clients performance in quality score
Agency insights: PPC successes and challenges

Get Marketing Sherpa – 2011 Search Marketing Benchmark Report: PPC Edition download