Master of AI Copy – Copy School by Copyhackers

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Master of AI Copy – Copy School by Copyhackers

Airplanes crash when pilots “outsource” thinking to the machine.
When the auto-flight system for Air France Flight 447 shut off in the air, the pilot suddenly had to shift from managing to actively participating in the flying of the plane. The highly advanced auto-flight system had reduced the need for pilots to solve problems. As a result, unfortunately, the pilot was unable to identify what was going wrong, and the airplane crashed.

I first heard about that back in 2016, when I was listening to Charles Duhigg’s audiobook, “Smarter, Faster, Better.” It’s about how to make decisions faster… but it also shows us the downside of outsourcing decision-making to a machine.

It’s not the fear that the machine will “take over.”

It’s the fear that we become so reliant on the machine that, when it fails, we don’t have the skills to take back control.

Which, for you and me, means we should only outsource the non-thinking parts of our work.

So:

AI copywriting should replace the clickity-clack of knocking out that first draft of copy.

It should replace the glug glug gluuug brain-drain of staring at the screen with your fingertips just hovering over the keyboard.

It should replace those moments when the words should be coming but they’re just not coming…

YOU still need to figure out  what the copy is going to be about.

YOU still need the strategy, the plan, the message map.

YOU still need informed inputs.

YOU still need to think.

“Salepage: https://copyschool.co/product-details/ai-copy/”
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