They see storytelling as a large, complex, intangible process that requires years of training and experience, powerful memories, sizable vocabularies, and the ability to write well.

Storytelling is a craft that can be learned quickly and easily when taught properly; best of all, storytelling is not like math. There are no right answers. You need not get every step correct to tell a great story. Learning just a few strategies, or even just one, will instantly make you a better storyteller.  The kind of person who will be heard and remembered.

During the seven-part series, Matt reveals the ideas behind the strategies which make them so effective.
He provides actionable insights and ensures that every one of his students is able to produce stories they are proud to share;

Part 1: Thesis Statement
Discovering a moment of change in your life. Not “stuff that happened over time” but a real moment of transformation or realization.

Part 2: Framing Your Story
Define how your story should start and finish.

Part 3: Scenes
Learn to plan and tell your story like a film director by creating a movie in the minds of your audience

Part 4: Hooking Your Audience with Three S’s
How to use the Three S’s to grab and hold your audience’s attention

Part 5: The Cutting Room Floor
A strategic method for deciding what goes into a story and what must be left behind

Part 6: Humor
How to incorporate humor in your story even if you’re not naturally funny

Part 7: Putting It All Together
How to finish off and tell the story in a way that people will remember for a long, long time.